19 min
Independent But Not Alone: Franchisers’ soft-brand engines drive business to struggling hotels Lodging Leaders
-
- Business News
Independent hotels struggled just as much as their franchised cousins when the coronavirus pandemic first struck the U.S. in spring 2020. Hundreds of independent properties temporarily closed amid the downturn in business and government shutdowns. Among those that reopened the soonest were independent hotels that are part of soft-branded collections.
Independent hotels struggled just as much as their franchised cousins when the coronavirus pandemic first struck the U.S. in spring 2020. Hundreds of independent properties temporarily closed amid the downturn in business and government shutdowns. Among those that reopened the soonest were independent hotels that are part of soft-branded collections.
19 min