A podcast on, and for, the Independent retail channel, created by Nationwide Marketing Group.
195: What Is a Strong Brand, and What Does It Take To Build One?
Your brand is everything. It's what you stand for. It's what your customers see when they engage with you. It's the image that comes to mind when others think about you. But what does it take to build a brand – and a strong one at that? We sat down with Rob White, VP of Brand and Strategy for NMG, to dive into that and a whole lot more.
194: NMG and NASEO Work Together to Tackle the Inflation Reduction Act
To learn more about how NMG is working with the National Association of State Energy Officials, we sat down with David Terry, President of NASEO. We get into the work the organization does on behalf of its members, how the Inflation Reduction Act has impacted their day to day, and more.
193: Spicher’s Shows Security Can Deliver as a Differentiator
Around in the Hagerstown, Maryland area since the mid-1950s, Spicher's Appliances took a unique step and expanded into the security category in 2010. Over the past decade plus, Spicher's has seen that business flourish and prove to be a real differentiator in their market.
192: CEDIA Takes a Hands-On Approach to Training for Custom Integrators
Jon Rehwaldt, Director of Curriculum for CEDIA, is only a few months into his new role at the custom integration trade association, but he's already seeing the impact of their in-person hands-on training courses.
191: Latest Updates on the Rebate Program in the Inflation Reduction Act
Work is still being done to prepare for the energy efficient appliance rebate program that was included in the Inflation Reduction Act. Frank Sandtner provides some updates and details what progress has been made to date.
190: DeWaard & Bode Continues Evolving to Best Serve Its Customers
From moving out of the tire business in its early years to finding ways to create deeper bonds within its local community today, DeWaard & Bode has always placed an emphasis on evolving as a business in order to properly serve its customers needs.
Congenial host, Interesting guest
So happy I stumbled upon episode 159 where these two amiable guys discuss the Energy Star Program which, as I found out, is part of the EPA! In their own low-key way, they toss around some pretty compelling reasons to look into buying Energy Star products where I might have not done so before. It makes a lot of sense financially and environmentally. I think I’ll be tuning in to this podcast from now on. I like the minimalist production value. Those podcasts with silly sound effects, overdone editing and loud personalities drive me absolutely nuts. This one’s for me. 👍🏻