208 episodes

Host Molly McPherson, APR uses current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.

Indestructible PR Podcast Molly McPherson | www.indestructiblepr.com/podcast

    • Business
    • 4.8 • 52 Ratings

Host Molly McPherson, APR uses current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.

    200: The Pull of Pop Culture with Emily Rose

    200: The Pull of Pop Culture with Emily Rose

    For all of social media’s ills, there’s an equal amount of things to love.

    When I think of Emily Rose, I think of a light, fun, intellectual, critically thinking millennial who has deservedly exploded on TikTok. Not only that, she also has a wildly popular podcast called It’s Become a Whole Thing, and a book deal with Simon and Schuster!

    As a social media influencer speaking on behalf of the hoi polloi, Emily is as much a crisis communicator as I am, and today she and I are diving into the world of Bennifer, Taylor Swift’s private jet story, what you need to know about Vanderpump Rules, and our differing opinions on Will Smith’s future. If pop culture is your “Superbowl,” trust me when I say you don’t want to miss this one!
    Key Points From This Episode:


    • What led Emily to the world of social media as a career path.
    • Emily shares the evolution of her journey as a social media influencer.
    • The (very exciting) book Emily will release next year. 
    • How to use Patreon.
    • No Reddit?
    •  Bennifer’s public relationship; the focus of one of Emily’s first viral videos. 
    • The Taylor Swift private jet story (and why Emily is currently not speaking to her).
    • Details coming out now about the Johnny Depp and Amber Heard case. 
    • The Vanderpump Rules symposium Emily created.
    • What you need to know about Vanderpump Rules. 
    • Our differing opinions on Will Smith’s future. 
    • Indestructible PR tip. 
     
    Tweetables:
     
    “TikTok is a response to the glossy perfection that we’ve all gotten pretty disenchanted with.” — Emily Rose [0:07:55]
     
    “You don’t have to feel ashamed that you’re not always grateful and wanting to do sun salutations. You really can just let it all hang out and be your messy, petty self.” — Emily Rose [0:10:45]
     
    “Everything in pop culture right now is geared towards early 2000s nostalgia.” — Emily Rose [0:18:12]
     
    Links Mentioned in Today’s Episode:
     
    Emily Rose on TikTok
    It’s Become a Whole Thing Podcast
    Emily Rose on Instagram
    Emily Rose on LinkedIn
    Molly McPherson on TikTok
    Molly McPherson on Twitter

    Listen and Subscribe on Apple Podcasts


    © 2022 Indestructible PR Podcast

    • 51 min
    199: How to Respond When Everyone Hates You: Instagram's Damage-Control

    199: How to Respond When Everyone Hates You: Instagram's Damage-Control

    Instagram has changed, and not everyone is happy about it. 

    This week on the Indestructible PR Podcast, we look at the video created by Head of Instagram Adam Mosseri in response to this crisis, and analyze the value of using video responses to deal with PR crises. 

    Tuning in, you’ll hear how Instagram has changed, why so many content creators have objected to this change, and how this has led to a crisis. We then break down Adam Mosseri’s video. We talk about the visual components and how they contribute to the message, before listening to the audio to hear how Adam includes each of the three steps of an effective PR response. To find out why making a video is such an effective way to create a PR response, and some of the things you should factor in as you do, listen in today!


    Key Points From This Episode:
    How Instagram has changed to be more like TikTok and many users are unhappy with this.Some influencers who have complained about the platform and the crisis that has resulted. The petition created by Tati Bruening to change Instagram back to how it was before.How Adam Mosseri’s video is a PR response to a strategic choice. The three steps of an effective PR response, and how Adam Mosseri includes each of them.What you need to consider when you make a promise. The audio of Adam Mosseri’s video. Why making a video is such a good way to create a PR response and some things you should pay attention to as you do.The indestructible PR tip for today: the quickest way to regain trust when you’ve lost it is by using video. 

    Tweetables:


    “You’ve heard me talk about the effective PR response; step one: owing it, step two: explaining it, step three is promising it. Mosseri does this in his post.” — @MollyMcPherson [0:10:55]


    “If you need to come up with a response for an issue, and it’s an issue that’s one of these sticky issues because it still sticks to you, you can’t let it go, it’s not an easy fix; do something like this. Give it a try. Produce a video.” — @MollyMcPherson [0:15:10]


    “The quickest way to regain trust when you’ve lost it, in my opinion, is by using video.” — @MollyMcPherson [0:16:06]


    “Seeing a person, seeing a leader, seeing someone making the effort to make a great video that speaks to a stakeholder in an effort to win back their trust, that’s a powerful response!” — @MollyMcPherson [0:16:18]


    Links Mentioned in Today’s Episode:
    Adam Mosseri's response video  
    Make Instagram Instagram Again - Change.org 
    Tati Bruening / Illuminati on Instagram 
    Molly's TikTok video about Adam Mosseri's response video 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
    Molly McPherson on TikTok
    Molly McPherson on Twitter

    Listen and Subscribe on Apple Podcasts

    © 2022 Indestructible PR Podcast 

    • 17 min
    198: Can You Tell Me How to Get (Out of a Crisis) Sesame Place

    198: Can You Tell Me How to Get (Out of a Crisis) Sesame Place

    Examining the recent incident at Sesame Place in Philadelphia. In a video that went viral, a performer dressed as the beloved Sesame Street character Rosita appears to snub two Black children after high-fiving other visitors to the park.

    In this episode, we discuss what happened, how the park responded, why the initial response didn't work, and why they needed a second response to clean it up. We break down Sesame Place’s first official response and explain exactly what was wrong with it and what was missing from it, before learning about the Indestructible PR framework for writing an ideal response.

    Key Points From This Episode:

    • What happens in the video and why it went viral.
    • Speculation as to who wrote this statement and what it tells us about their thinking.
    • What was wrong with the statement, starting with strike one: they only responded on
    Instagram.
    • Why you should always consider what reasonable people will think.
    • How the element of care was missing from this response.
    • Why it’s so important to show care to the victims in the first 45 minutes.
    • Why owning it is always step number one.
    • Why you want to use the word “apologize” in a formal statement.
    • The Indestructible PR tip for the day: If you have a victim that is activist-minded, never
    dismiss them.
    • How you can find more tips in Molly’s new book Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.

    Tweetables: 
    “The first statement that was written was not a great statement. I don’t want to be the grammar police on this one but if there’s ever a time to get your writing right, this is the time.” — @MollyMcPherson[0:08:27] 
    “If you don’t show, in the first 45 minutes, some commitment to care — that you care about the victim, what happened to them, and other people like them — you’re going to lose the crisis. And then in six hours, you’ve lost control of the crisis, you’ve lost the narrative of your own crisis, and people are going to take it from you.” — @MollyMcPherson[0:22:24] 
    “You have to show an awareness to the event or to the issue and it has to be the right issue! You cannot create what you think is the problem, it has to be the problem that everyone else thinks is the problem, particularly the victim.” — @MollyMcPherson[0:24:18] 
    “Never dismiss the victim ever! Especially if that victim is already on Instagram and they’re already viral.” — @MollyMcPherson[0:29:26] 
    Links Mentioned in Today’s Episode: 
    Sesame Place accused of racism after viral videoSesame Place Philadelphia on InstagramIndestructible: Reclaim Control and Respond with Confidence in a Media CrisisMolly McPherson on TikTok Molly McPherson on Twitter Listen and Subscribe on Apple Podcasts 
    © 2022 Indestructible PR Podcast 

    • 30 min
    197: Listener Question: Crisis Leadership Among Incumbents and Successors

    197: Listener Question: Crisis Leadership Among Incumbents and Successors

    Today, on the Indestructible PR podcast, we respond to a listener question about crisis leadership among incumbents and successors. 

    A listener wants to know if there are any key distinctions in the guidance for crisis communication by leaders who swept in after an incident (where no individuals associated with the crisis are still involved) versus crisis communication that comes from the leadership responsible at the time of the crisis. 

    Tuning in, you’ll hear a bit more information about how this question came about, why the specific details of the incident in question are not important, and why it makes for such a challenging situation. To find out what happens when the mess of prior leadership is left to be handled by the successor and how to salvage the trust of key stakeholders, tune in today! 
     
    Key Points From This Episode: 
     
    The listener email that inspired today’s topic. Research that Molly did into the incident that the listener is referring to.The clear demarcation between leadership in this situation and how this was the mess of prior leadership.Why what you do with a crisis from incumbent leadership essentially doesn’t matter. The importance of leadership showing care in a crisis in order to maintain trust.Why trust is the single biggest predictor of how a crisis will resolve.How you can leverage the new leader for their new ideas.Why you should factor in the reasonable expectations of the stakeholders that matter to you.Our Indestructible PR tip for the day. 
     
    Tweetables:



    “If you do not show care from leadership, you’re going to lose something valuable, something [that is] indispensable in a crisis, and that is trust .” — @MollyMcPherson [0:04:45]



    “[Trust] will remain if you meet [the] expectation of your stakeholders, but the trust will plummet if stakeholders feel betrayed, if the press senses that you are shaking in your conviction and shaking in your values.” — @MollyMcPherson [0:04:58]



    “When it comes to crisis leadership among incumbents and successors, remember: do not pass the buck. Do not blame the predecessor. Use the change in regime to make changes and leverage those changes to regain the trust of your stakeholders.” — @MollyMcPherson [0:07:57]



    Links Mentioned in Today’s Episode:
    Molly McPherson on TikTokMolly McPherson on Twitter Listen and Subscribe on Apple Podcasts  
    © 2022 Indestructible PR 

    • 8 min
    196: Words and Phrases to Avoid in an Official Apology

    196: Words and Phrases to Avoid in an Official Apology

    We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today.

    Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it. 

    Key Points From This Episode: 


    Bill Clinton’s apology for the inappropriate relationship he had during his time of office.Why mistakes require an apology nowadays and why not doing so or not doing so. effectively can damage the reputation of companies.The importance of the right use of words in an apology.We look at an example of a successful apology and an unsuccessful one.The importance of actioning an apology rather than using words that merely imply one.We dissect Bill Clinton’s regrettable public ‘apologies.'Why your approach to an apology cannot be about you and what you feel.We go through some words that should be avoided in apologies.The dangers of the phrase “thoughts and prayers.” We leave you with today’s Indestructible PR tip.

     
    Tweetables:



    “Apologies aren’t easy.” — @MollyMcPherson [0:03:06]



    “[Good apologies] all comes down to words.” — @MollyMcPherson [0:03:14]



    “‘I deeply regret the fact that…’ is not apologizing!” — @MollyMcPherson [0:08:54]



    “In the event of the incident or the moment where you need to apologize, make sure that you do! And use the word ‘apologize.’” — @MollyMcPherson [0:14:14]



    Links Mentioned in Today’s Episode:



    Bill Clinton

    Bill Clinton on Twitter

    Molly McPherson on TikTok

    Molly McPherson on Twitter

    Listen and Subscribe on Apple Podcasts
     

    • 15 min
    195: Why Your Customer Is Coming After You: Behind-The-Scenes From My Clients’ Pain

    195: Why Your Customer Is Coming After You: Behind-The-Scenes From My Clients’ Pain

    An inside look at how a PR crisis manager helps a client with disenfranchised customers.

    In this episode, we explore the triggers that make an unsatisfied customer seek retribution. We discuss the journey from victim to activist, and why campaigns are being branded as calls to action for other victims. Also discussed are the different stages of the victim-to-activist cycle and how companies can restore trust while maintaining their credibility.
     
    Key Points From This Episode: 
    Today we will be discussing the change that is happening in the activism playbook. Molly’s experience joining TikTok. Why activism emerges from the victim to activism cycle. Discussing the victim to activism cycle. Why activism campaigns are branding their successes using a call to action to engage as a victim.The different stages of the Lukaszewski victim cycle.Why activists and victims love the idea of a forum.How companies can handle victims' need for an apology. Call to action: identify who the victim is, determine where they are in the victim cycle, and determine what you can do.Today’s Indestructible PR tip: do what you need to do immediately to keep your credibility. 
     
    Tweetables:



    “Every business has a victim. Every organization has a victim.” — @MollyMcPherson [0:05:49]



    “What [victims] are looking for is the guilty party.” — @MollyMcPherson [0:11:51]



    “That’s my call to you for this podcast: define who your victim might be, identify who your victim is, and determine what you’re going to do to fix it.” — @MollyMcPherson [0:18:00]



    “A crisis waits for no one.” — @MollyMcPherson [0:19:07]



    Links Mentioned in Today’s Episode:
    Molly McPherson on TikTokMolly McPherson on Twitter Listen and Subscribe on Apple Podcasts 

    • 19 min

Customer Reviews

4.8 out of 5
52 Ratings

52 Ratings

abbythriving ,

Fantastic advice!

Love this podcast! Molly is an excellent interviewer and offers tons of great advice and information.

tbonedawg44 ,

Sad transition to political commentary

As a utility executive and professional communicator, I once valued this podcast. Quite often I picked up a cool thought or tip. Unfortunately, over the last year, the host’s political commentary seemed to take over the content, selection of topics, and guests. Sadly, this podcast lost value. You went from an objective, professional tool to just another virtue signaling voice who forgot that at least half of the audience has a different take on your political point of view. And no, I don’t want to buy your book.

FORMER SPOX ,

Must listen!

Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom. All may benefit from Molly’s podcasts - especially communication professionals.

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