216 episodes

Host Molly McPherson, APR uses current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.

Indestructible PR Podcast Molly McPherson | www.indestructiblepr.com/podcast

    • Business
    • 4.8 • 61 Ratings

Host Molly McPherson, APR uses current events and tested PR strategies, this podcast teaches communicators how to manage crises and build an indestructible reputation.

    208: Hurricane Ian: How Social Media Has Changed the Way We Experience Disasters

    208: Hurricane Ian: How Social Media Has Changed the Way We Experience Disasters

    Anyone who lives in Florida will have heard a hurricane warning recently, well today’s episode is a hurricane content warning. At the time of this podcast’s recording, Hurricane Ian was close to making landfall. This episode looks at President and CEO of the Red Cross Gail McGovern’s warning to those in Florida, why some people did not heed her advice, and what social media has to do with the problem. 

    Discover why Hurricane Ian is the first social media hurricane and how both ordinary citizens and federal and local authorities are creating content around it. Tune in to hear a breakdown of three concerning social media trends related to the hurricane and people’s safety, as well as a warning and some key takeaways related to communication about crisis situations like this one. 
     
    Key Points From This Episode: 
    Today’s topic: Why people did not heed Gail McGovern’s warning to Floridians about Hurricane Ian and what social media has to do with this problem. The current status of the hurricane at the time of this episode’s recording.Three concerning social media trends related to Hurricane Ian and people’s safety.Why Hurricane Ian is the first social media hurricane. Thoughts on how federal and local officials are using social media.The value of live video and why organizations need to use social media to reach people.How younger generations use social media as a search engine. The Indestructible PR tip for the day about remote workers in crisis situations.

    Links Mentioned in Today’s Episode:

    Molly's Hurricane Ian TikTok post 

    Molly McPherson 

    Molly McPherson on Twitter 

    Molly McPherson on TikTok 

    Molly McPherson on YouTube 

    Molly McPherson on Instagram 

    Indestructible PR on Facebook

    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book 

    Listen and Subscribe on Apple Podcasts  
     

     
    © 2022 Indestructible PR Podcast
     

    • 12 min
    207: Adam Levine's PR Response: What Went Right and What Went Wrong

    207: Adam Levine's PR Response: What Went Right and What Went Wrong

    In today's digital age, with the constant posting, sharing, and posts going viral, PR crises can spiral out of control in the blink of an eye.

    This week’s Indestructible PR Podcast shares some key takeaways from how Adam Levine responded to his PR crisis in the aftermath of the video posted by Instagram model, Sumner Stroh. 

    You’ll learn more about the one big mistake he made, a mistake you never want repeated in a PR crisis. Also discussed are the details released by Sumner and the importance of going further to understand the why behind her actions. Don’t miss out, tune in now. 
     
    Key Points From This Episode: 
     
    • How a PR crisis can spiral out of control thanks to the digital age we live in. 
    • More about Levine’s response to the spilling of more sordid details of his personal life. 
    • Details released by Instagram model, Sumner Stroh. 
    • A closer look at his one, colossal, mistake.  
    • Why it’s important to understand the why behind the other person’s actions. 
    • Why showing remorse plays a role in handling a PR crisis. 
    • A look at the statement released by Adam Levine and his PR team. 
    • The grand takeaway from Levine’s post. 
    • The Indestructible PR tip. 


    Links Mentioned in Today’s Episode: 
     
    Sumner Stroh on TikTok
    Molly McPherson 
    Molly McPherson on Twitter 
    Molly McPherson on TikTok 
    Molly McPherson on YouTube
    Molly McPherson on Instagram 
    Indestructible PR on Facebook
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis  
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book

    Listen and Subscribe on Apple Podcasts 
     
    © 2022 Indestructible PR Podcast 

    • 20 min
    206: How to Avoid Saying Something You'll Regret In Your Next Media Interview

    206: How to Avoid Saying Something You'll Regret In Your Next Media Interview

    Recently, Rudy Giuliani, formerly known as ‘America's Mayor,' sat down for a media interview with Newsmax, and likely it did not go as intended. 

    One unprepared quote later, and the resulting gaff ended up all over social media. This type of thing can happen to anyone, and this week’s podcast looks at why this interview was such a train wreck. Tuning in, you’ll find out how Giuliani started off on the wrong foot, why the biggest mistake he made was treating a media interview like a conversation, and you’ll hear the soundbite of the shocking faux pas that rocked headlines as a viral pull quote. 

    This episode also includes five important things to consider to avoid saying something you’ll regret in a media interview, as well as tips on how to handle mistakes, difficult questions, and tough reporters! You won’t want to miss it. 
     
    Key Points From This Episode: 
     
    • Thoughts on the 21st anniversary of 9/11 and how much has changed.  
    • Rudy Giuliani, his unofficial title of 'America's Mayor,' and his subsequent downfall. 
    • The Newsmax interview with Giuliani and why it was such a train wreck. 
    • How a pull quote is different from a soundbite. 
    • The importance of preparing for a media interview. 
    • The soundbite where Giuliani got off on the wrong foot. 
    • Five things to consider to avoid saying something you’ll regret in your next media interview. 
    • Why conducting an interview 'off the cuff ' is one of the most dangerous things you can do. 
    • What to do if you make a mistake in an interview. 
    • Tips for answering difficult questions and dealing with tough reporters. 
    • The Indestructible PR tip. 


    Links Mentioned in Today’s Episode: 
    "Rudy Giuliani to Newsmax: US 'in More Danger' Than Before 9/11"  
    Molly McPherson 
    Molly McPherson on Twitter 
    Molly McPherson on TikTok 
    Molly McPherson on YouTube  
    Molly McPherson on Instagram
    Indestructible PR on Facebook 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book 

    Listen and Subscribe on Apple Podcasts 


     © 2022 Indestructible PR 

    • 15 min
    205: Why Olivia Wilde's Recent Talking Point Should Never Be Used as a Quote

    205: Why Olivia Wilde's Recent Talking Point Should Never Be Used as a Quote

    Today’s Indestructible PR podcast episode discusses the trending TikTok drama surrounding the Don’t Worry Darling Venice Film Festival premiere. Did Harry Styles spit on Chris Pine? Did Olivia and Harry break up? What’s the deal with Florence Pugh? As the cast of the upcoming American psychological thriller Don’t Worry Darling, directed by Olivia Wilde, hit the Venice Film Festival, they brought plenty of behind-the-scenes drama. Covered in this episode is Olivia’s statement at a press conference regarding the fallout with Miss Florence Pugh, the press junket, and more comments surrounding the drama. And as always, tune in for an indestructible PR tip at the end of the episode. 


    Key Points From This Episode:
    Scene: Venice Film Festival. Topic of discussion: Olivia Wilde’s second directorial effort.The crazy thing about the TikTok platform: mashing together public relations crisis management and pop culture. A quick digression about Shia LaBeouf and his rebranding to Catholicism. A deeper look at the press conference with Olivia Wilde.A red flag: a quote or line that should never be used in a PR situation.The cascading consequences of Olivia Wilde’s statement. Looking at Flo’s diva behavior and how that’s working for her.Is any PR really good PR? Indestructible PR tip: Be prepared! 

    Links Mentioned in Today’s Episode:


    Molly McPherson
    Molly McPherson on Twitter
    Molly McPherson on TikTok
    Molly McPherson on YouTube 
    Molly McPherson on Instagram 
    Indestructible PR on Facebook
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book 

    Listen and Subscribe on Apple Podcasts —


    © 2022 Indestructible PR Podcast

    • 15 min
    204: Decoding the Recent Meghan Markle Profile in The Cut: What She Said; What She Likely Meant

    204: Decoding the Recent Meghan Markle Profile in The Cut: What She Said; What She Likely Meant

    In a recent exclusive interview with The Cut, Meghan Markle opened up about her new life in California, the struggles of her past, and her plans for her future. This was partly done as part of a promotion effort for Meghan’s new podcast, Archetypes. 

    This week, we examine and decode this article to analyze what she said and what she meant. Hear how Meghan and Harry’s PR has perpetually let them down, why their campaigns always feel like plan Bs, and discover examples of their many PR missteps. This episode explains why this article feels like another plan B in trying to reshape their reputation, and breaks down some framing attempts in it and the agenda behind them. 

    Please note this episode carries a trigger warning for suicide and depression. 
     
    Key Points From This Episode: 
     
    • The Cut’s article about Meghan Markle and how it’s part of a promotion effort for her new podcast, Archetypes. 
    • Today’s topic: The major takeaway from how this article has been framed. 
    • Framing attempts in the article and the agenda behind them. 
    • Harry's suspicious absence from this profile and why this might be. 
    • The relatable aspects of Meghan and Harry’s lives versus the unrelatable aspects. 
    • The message she sends to the royal family and the tricky nature of navigating hypocrisy in media relations. 
    • TW: To avoid references to suicide, skip audio from 29:34 to 30:03. 
    • The key takeaway from this article and the message Meghan is sending to the royal family. 
    • The Indestructible PR tip for the day, relating to hypocrisy in media interviews.  
     
    Links Mentioned in Today’s Episode: 
     
    ‘Meghan of Montecito She’s left the Firm behind. Harry’s found a polo team in Santa Barbara. The kids are doing great. Now she’s ready for her next act.’ —
    Archetypes 
    Sunshine Sachs Morgan & Lylis

    Molly McPherson on Twitter
    Molly McPherson on TikTok
    Molly McPherson on YouTube 
    Molly McPherson on Instagram 
    Indestructible PR on Facebook 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book   

    Listen and Subscribe on Apple Podcasts 
     
     

    • 33 min
    203: Beloved CTV Anchor Lisa LaFlamme's Botched Firing by Bell Media

    203: Beloved CTV Anchor Lisa LaFlamme's Botched Firing by Bell Media

     Ageism, sexism, bad management, and incredibly poor messaging, today’s PR crisis has it all! 

    This week’s podcast focuses on Bell Media’s ousting of Lisa LaFlamme and her replacement by a younger male, shortly after the beloved CTV Anchor allowed herself to go gray. 

    Let's discuss Lisa’s PR masterpiece of a response video and Bell Media’s well-written but completely inadequate response statement. While a private company has the right to hire and fire whomever they choose, decisions like these affect the public, and if not handled correctly, this could be detrimental to a company’s continued support and ultimately their bottom line. This podcast looks at the importance of truth and transparency in a PR response, and when a statement should be replaced by an apology. Tune in to hear the statement Bell Media put out, why it was a bad statement, why it created such a blowback, and how the statement should have been written to avert a PR crisis. 
    Key Points From This Episode: 
    Today’s topic: the PR nightmare associated with Bell Media’s firing of CTV anchor Lisa LaFlamme and why their statement was inadequate.Some previous examples of anchors being let go and the resulting PR crises.The implications of how Lisa LaFlamme was fired shortly after allowing herself to go gray. The problem of the lack of transparency on the part of Bell Media regarding why they fired Lisa.Lisa LaFlamme’s video response and why it’s a PR masterpiece. Why does a situation like this call for an apology, not a statement?Who was hurt by Bell Media’s decision.The biggest problem with Bell Media’s statement.The legal implications of making an apology or accepting responsibility.How an apology can help you regain trust, reduce liability, and be an effective business decision.How Bell Media’s apology should have been written.The Indestructible PR tip for the day relating to the importance of the first line in any response statement.Closing words on why you should never fire women of a certain age. 
    Where in the World is Matt Lauer’s Reputation? 
    173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications  
    Lisa LaFlamme’s video response  
    Bell Media PR response  
    Molly McPherson
    Molly McPherson on Twitter 
    Molly McPherson on TikTok 
    Molly McPherson on YouTube  
    Molly McPherson on Instagram 
    Indestructible PR on Facebook 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis  
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book  
    Listen and Subscribe on Apple Podcasts  
     
    © 2022 Indestructible PR 

    • 25 min

Customer Reviews

4.8 out of 5
61 Ratings

61 Ratings

abbythriving ,

Fantastic advice!

Love this podcast! Molly is an excellent interviewer and offers tons of great advice and information.

tbonedawg44 ,

Sad transition to political commentary

As a utility executive and professional communicator, I once valued this podcast. Quite often I picked up a cool thought or tip. Unfortunately, over the last year, the host’s political commentary seemed to take over the content, selection of topics, and guests. Sadly, this podcast lost value. You went from an objective, professional tool to just another virtue signaling voice who forgot that at least half of the audience has a different take on your political point of view. And no, I don’t want to buy your book.

FORMER SPOX ,

Must listen!

Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom. All may benefit from Molly’s podcasts - especially communication professionals.

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