26 episodes

If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. Fantasy author and author business coach, Tora Moon, guides you through the rocky waters of the indie publishing industry. She shares business basics and principles you can apply to your author business and interviews other indie authors, who share their experiences and expertise.

Indie Author Biz Guide Podcast Tora Moon

    • Business

If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. Fantasy author and author business coach, Tora Moon, guides you through the rocky waters of the indie publishing industry. She shares business basics and principles you can apply to your author business and interviews other indie authors, who share their experiences and expertise.

    Your Authorpreneur Mindset

    Your Authorpreneur Mindset

    As an indie author, you are also an entrepreneur. If you haven’t been in business before, you need a different mindset to be successful. In this episode, I talk about the Authorpreneur Mindset, which ones you need to look at and some ideas on how to change them.

    Learn more about Book Doula Coaching and getting help writing your book.

    Book: Tapping into Wealth by Margaret M. Lynch

    Dana Phillips’ Human Design Hive Podcast is a great resource to learn more about Human Design. You find links to her podcast, more information, and obtain your free chart at https://HumanDesignHive.com

    Take the Clifton Strengths Test
    Support the show
    Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

    Learn more about Micro Coaching

    To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

    Get your free Indie Business Checklist
    Check out my fantasy books
    Learn more about, and purchase the book: Business and Accounting for Authors

    Support the show, buy me a coffee!

    Connect with me!
    LinkedIn: tora-moon-author-bizguide
    Facebook: indieauthorbizguide
    Instagram: @toramoonindiebiz


    Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

    • 41 min
    Using Online Entrepreneur Principles in Your Author Business

    Using Online Entrepreneur Principles in Your Author Business

    As an indie author, you are also an entrepreneur. You are an authorpreneur! Learning the principles and practices common to online entrepreneurs can help your author business to succeed. In this episode, I talk about several of these principles you can apply to your author business.
    Support the show
    Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

    Learn more about Micro Coaching

    To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

    Get your free Indie Business Checklist
    Check out my fantasy books
    Learn more about, and purchase the book: Business and Accounting for Authors

    Support the show, buy me a coffee!

    Connect with me!
    LinkedIn: tora-moon-author-bizguide
    Facebook: indieauthorbizguide
    Instagram: @toramoonindiebiz


    Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

    • 28 min
    Do I Need a Publisher’s Imprint for my Self-Publishing Company?

    Do I Need a Publisher’s Imprint for my Self-Publishing Company?

    I recently heard an indie author ask about publishing imprints, and if they needed one for their self-publishing. The easy answer is yes. The more involved answer is what you use and how many you have depends on what you write. In this episode, I explain what an imprint is and why you should have one. Your imprint is part of your branding. I include some discussion on your author brand and identity.
    Support the show
    Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

    Learn more about Micro Coaching

    To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

    Get your free Indie Business Checklist
    Check out my fantasy books
    Learn more about, and purchase the book: Business and Accounting for Authors

    Support the show, buy me a coffee!

    Connect with me!
    LinkedIn: tora-moon-author-bizguide
    Facebook: indieauthorbizguide
    Instagram: @toramoonindiebiz


    Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

    • 21 min
    Using Your Intellectual Property (IP) to its Fullest

    Using Your Intellectual Property (IP) to its Fullest

    Episode 17

    As a writer, your creative output is valuable! Your intellectual property (or IP) can be a source for multiple streams of revenue. You need to protect and control your IP. Are you protecting yours? Discover ways you can in this episode.

    Download your free IP Asset Inventory Excel worksheet template.


    Support the show
    Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

    Learn more about Micro Coaching

    To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

    Get your free Indie Business Checklist
    Check out my fantasy books
    Learn more about, and purchase the book: Business and Accounting for Authors

    Support the show, buy me a coffee!

    Connect with me!
    LinkedIn: tora-moon-author-bizguide
    Facebook: indieauthorbizguide
    Instagram: @toramoonindiebiz


    Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

    • 18 min
    Wide vs Select—Which Should You Choose?

    Wide vs Select—Which Should You Choose?

    Episode 16
    In this episode, I explore the choice for your ebooks between going wide and enrolling in Kindle Select (aka Kindle Unlimited). There are pros and cons for each decision. The one you ultimately decide to do needs to be the best for you, your books, and your business goals.

    0:00 This week’s episode
    0:53 Welcome to the Podcast
    1:56 What do Wide and Select mean?
    4:27 Why Select - the Pros
    8:02 Select Cons
    13:10 Wide Cons
    18:32 Wide Pros
    21:47 Which should you choose?
    Support the show
    Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

    Learn more about Micro Coaching

    To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

    Get your free Indie Business Checklist
    Check out my fantasy books
    Learn more about, and purchase the book: Business and Accounting for Authors

    Support the show, buy me a coffee!

    Connect with me!
    LinkedIn: tora-moon-author-bizguide
    Facebook: indieauthorbizguide
    Instagram: @toramoonindiebiz


    Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

    • 28 min
    Using Human Design Authority in Your Writing

    Using Human Design Authority in Your Writing

    In this episode, I talk about one of my favorite obsessions, Human Design! This system helps us understand ourselves and others. In addition, it can help us in our author business, as well as in our daily lives. In this episode, you’ll learn how you can use your Human Design authority in choosing your next project or book idea to write, or to make any decision.

    It may make more sense for you if you have your Human Design chart, or body graph. You can obtain your free chart at: HumanDesignHive.com.

    0:00 This week’s episode
    2:17 Welcome to the Podcast
    3:06 Know Yourself to Succeed
    4:38 What is Human Design?
    7:59 My Human Design Background
    9:00 Understanding Others & Your Characters
    12:02 Using Our Human Design Authority
    14:28 The Six Human Design Authorities
    14:52 Spleen Authority
    15:50 Sacral Authority
    17:01 Emotional Authority
    19:16 Ego Authority
    19:45 Self-Directed or Inner Authority
    21:40 Lunar Authority
    23:06 Use Your Authority to Choose Your Project
    24:33 How to Use Your Authority in Your Writing
    28:00 Practice Using Your Authority
    30:26 Conclusion




    Dana Phillips’ Human Design Hive Podcast is a great resource to learn more about Human Design. You find links to her podcast, more information, and obtain your free chart at https://HumanDesignHive.com

    Book a Human Design Reading for Authors with me! Learn more at https://indieauthorbizguide.com/HD
    Support the show
    Additional show notes and transcripts are on my website: IndieAuthorBizGuide.com/podcast

    Learn more about Micro Coaching

    To get more in-depth assistance with your author business, my Author Business Coaching may be for you.

    Get your free Indie Business Checklist
    Check out my fantasy books
    Learn more about, and purchase the book: Business and Accounting for Authors

    Support the show, buy me a coffee!

    Connect with me!
    LinkedIn: tora-moon-author-bizguide
    Facebook: indieauthorbizguide
    Instagram: @toramoonindiebiz


    Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com

    • 33 min

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