40 episodes

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting our or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Indie Game Movement - The podcast about the business and marketing of indie games. Andrew Pappas, Indie Game Marketer and Consultant

    • Video Games
    • 5.0 • 6 Ratings

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting our or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

    How to Market Your Game After Launch

    How to Market Your Game After Launch

    You’ve finally made it! Though you worked long and hard on your game it doesn’t mean you should stop your marketing efforts.

    Thankfully, Tanya X Short of Kitfox Games has been in this scenario multiple times with their own titles in addition to titles they’ve published, providing valuable insight not only why you should continue to market your released games but also ways to maintain that marketing momentum.

    • 48 min
    The Importance of Future Planning

    The Importance of Future Planning

    For most indie devs working on a game, it’s probably safe to say that their number one priority is focusing on the game. But while it’s good to be driven to complete tasks it’s also important to dedicate some of that time to reflect and plan ahead.

    That’s why today Mustapha and I discuss the importance of evaluation, projection and execution so you can be better positioned to not only hit your goals but potentially exceed them and be ready for anything that gets thrown in your way.

    • 49 min
    How to Execute a "Killa" Crowdfunding Campaign

    How to Execute a "Killa" Crowdfunding Campaign

    Preparation and execution are everything when it comes to running an effective crowdfunding campaign, but very rarely do we ever get the opportunity to have a first-hand account from someone who is right in the heat of the moment.

    Thankfully, Mikhail Sebastian of Mythallica Inc is willing to share everything with us in a two-part episode, starting with the planning process right to the moment during the middle of it all. Giving us a fresh take on what it takes to execute a “killa” crowdfunding campa

    • 1 hr 15 min
    The Importance of Business Relationships and Partnerships

    The Importance of Business Relationships and Partnerships

    One area in indie games that can sometimes be overlooked is the business development side of the industry. Building and maintaining relationships is essential but sometimes it can also be a challenge.

    That’s why in today’s episode David Logan of Akupara Games shares not only the importance of building and maintaining those relationships but also methods on how to be impactful and stand out to others, giving you a great advantage.

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    • 57 min
    How to Focus on Values While Leading Others

    How to Focus on Values While Leading Others

    When making your game, sometimes it can be difficult to focus on anything else. But if your plan is to release your game, then you also need to focus on your business values and how those can carry over to the gaming community and beyond.

    That’s why our guests today, brother team Khalil and Ahmed from Decoy Games talk about how their focus of developing core values and serving others was a means that led to the success of their first game and able to lead various communities.

    • 52 min
    How to Transition into Becoming a Publisher

    How to Transition into Becoming a Publisher

    When indie devs decide that they want to make games, in most cases when thinking about publishing, it’s along the lines of partnering with one. However, there’s a trend going on where many developers are becoming publishers. For some that may consider this, transitioning into this role can seem daunting despite the opportunities it can provide.

    That’s why Neal Lorenza, shares his process, and reasoning for making this transition and why for some, the benefits can be rewarding on various levels.

    • 1 hr 9 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

xxxlljmsllxxx ,

Great Podcast for Any and All Indie Devs

Love this podcast and I hope to see much much more. 👍🏼👍🏼

xKilgannoNx ,

Killer Indie Dev Podcast

We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

gto2552 ,

A “Must Listen” for All Indie Devs

Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

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