Indie Game Movement - The podcast about the business and marketing of indie games‪.‬ Andrew Pappas, Game Marketing Strategist and Consultant

In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there's more potential than meets the eye, especially when looking to stand out. Today, we're going to investigate how simple, niche genres can also provide depth, creating a level of immersion that can rival other genres through thoughtful game design, engaging storytelling, and strong community collaboration. Episode Shownotes Link:

Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience. Episode Shownotes Link:  

Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio's identity? Well, it's all possible as today we'll explore the power of content creation and how that can not only create awareness and engagement but help showcase your studio's brand too. By discussing effective and innovative approaches, we'll share ways that your studio can stand out, in compelling and meaningful ways that create impact. Episode Shownotes Link:

Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn't have to be.  So today, we're going to discover the key to turning small-scale efforts into big-time results, as we delve into  navigating the development process, crafting effective marketing strategies, and ways to build communities which can all lead to supporting any studio's long term goals.  Episode Shownotes Link:

In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values or position. Discover how to leverage communication skills and forge authentic partnerships to propel your brand forward in the ever-evolving landscape of content creation in the game industry. Episode 254 Shownotes:  

Currently it's a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing. That's why today we're going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfecting your pitch, and what you should expect in this ever-changing climate so you can confidently navigate the publishing landscape. Episode Shownotes Link: