Indonesia as a Leading Developing Market with Christophe Beau

South East Asia, and specially Indonesia, is a region for FMCG, and all business, to look out for. Indonesia is founded on a vibrant and flourishing economy that has surpassed the three trillion dollars in size, one of the biggest populations in the world, and not only that, but more than a hundred-thousand people every year are entering into the middle-class, which means their purchasing power is improving and growing at very fast rates. For all these reasons, understanding the South East Asian market and its complexities is essential for any growing company who is looking to expand their horizons. To shine some light on the matter, we have brought Christophe Beau to the Career Success Podcast. Christophe’s career at Diageo spans a period of over 15 years where he has held various executive roles in the Caribbean, Latin America, Africa and now Asia. He has built his reputation transforming businesses in Emerging Markets. He is passionate about fast-moving and challenging economies which offer great opportunities to shape and deploy strategies based on the latest consumer, shopper and customer trends.