7 episodes
Industrial Marketing Simplified - Audio Course clearmotive marketing
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- Business
This six-part audio course is focused on helping industrial business leaders attract new customers. Learn about marketing in a way that is relevant to industrial salespeople and leaders - you don't need to be experienced in marketing to learn from this course!
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Industrial Marketing: What it is and why it's important
In this episode, Chad and Tyler help you get a grip on Industrial Marketing.
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Customers: How they buy and what you need to know
In this episode, Chad and Tyler help you understand how customers buy (and what you need to know).
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Content: The fuel for your Industrial Marketing engine
In this module, Chad and Tyler help you understand how content fuels your Industrial Marketing engine.
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Digital Advertising: Get in front of the right customers without wasting money
In this episode, Chad and Tyler help you understand how to use digital advertising to get in front of the right customers—at the right time—without wasting money.
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Technology: Typical pitfalls and finding opportunities
In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing.
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Getting It All to Work: People, process & technology
In this episode, Chad and Tyler help you bring all of the module lessons together. Understand everything that's been covered with a recap and a few new insights.