18 episodes

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.

Industrial Strength Marketing James Soto

    • Business
    • 4.6 • 19 Ratings

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.

    Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing

    Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing

    Industrial B2B Marketers must make mining their communities a  strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. 
    Articles and resources reference in this episode:
    Join us at B2B Ignite 2021Connect with Joel Harrison on LinkedInCheck out the B2B Marketing Community If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
    Looking for a place for you as an industrial marketer to call home? Visit Industrial Marketer and join us as we share news, reviews, technology, tips, and trends for and by industrial marketers. 
    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

    Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

    • 32 min
    2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing

    2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing

    Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report.
    Articles and resources reference in this episode:
    Connect with Joel Harrison on LinkedInCheck out B2B Marketing If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
    Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

    • 42 min
    Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment

    Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment

    Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about...

    • 52 min
    The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions

    The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions

    Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers  to sell to, through, and for their...

    • 51 min
    The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO

    The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO

    Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media. Articles and resources reference in this episode:Connect with Chris Wilder...

    • 46 min
    The Rise of Top Manufacturing Podcasts

    The Rise of Top Manufacturing Podcasts

    The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave.Learn what it takes to get in on the ground floor and create...

    • 27 min

Customer Reviews

4.6 out of 5
19 Ratings

19 Ratings

EJ-PM ,

Insightful

Everyone in the industrial space should be listening to this Podcast. James is an awesome host who empathetically gets to the heart of each guest. The conversations are not only insightful, but are truly actionable for anyone in this space who wants to up their marketing game.

Industrial Nerd ,

Women Telling the Story of Manufacturing with Christina Fuges, MoldMaking Technology

As an industrial content creator, I was inspired by Christina's advice. Like Christina, I want to encourage manufacturers to tell me their stories. It is exciting to hear women leaders in manufacturing being featured on an industrial podcast.

sparkalow ,

Great for anyone in the Industrial space

Some real gems in here related to industrial/manufacturing business and marketing practices.

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