39 episodes
Industrial Strength Marketing James Soto
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- Business
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4.6 • 27 Ratings
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges
Articles and resources referenced in this episode:
Connect with Jon Miller on LinkedInCheck the Demandbase WebsiteFollow James Soto on LinkedInHave you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
About the Show
As a top manufacturing marketing podcast, we focus on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business! -
How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.
In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others in their industry, but also with any other activity that could grab someone's attention.
Connect with Chris Luecke on Linkedin Check out Chris Luecke's WebsiteFollow James Soto on LinkedIn
Enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and keeps us inspired.
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business! -
How to do recruiting marketing right for manufacturers with Ann Wyatt
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!
James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing together companies and technical colleagues to ensure the students are taking classes that not only give them a skill, but set them and their company up for long term success.
Articles and resources reference in this episode:
Connect with Ann on LinkedInCheck out Ann’s recruiting website HereConnect with host James Soto on LinkedInAbout the Show
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business! -
Women in Marketing and Manufacturing with Shae Eichele, HEH Group
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.
Articles and resources reference in this episode:
Connect with Shae on LinkedInVisit the HEH Group websiteCheck out HEH’s Youtube channelCheck out the Manufacturing Muscle websiteIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business! -
Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy
Articles and resources referenced in this episode:
Connect with Jennifer Stanley on LinkedInDownload The New B2B Growth EquationGet to know McKinsey & Company Marketing and SalesRegister to meet James in the IMTS+ Creators Lounge at IMTS #WeAreAllCreatorsIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business! -
Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.
Articles and resources referenced in this episode:
Connect with Kris on LinkedInFollow Kris on TwitterExplore the Sendoso websiteIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!
Customer Reviews
Manufacturing leaders, listen to this podcast!
James brings his industrial marketing experience and incredible guests together in an incredibly valuable show. His recent episode with Jon Miller was full of value for me. I encourage you to listen if you are a leader in manufacturing and need your marketing to work.
A first class team making a true differnce.
Recently, I worked with James Soto and his team in Industrial Strength Marketing. They were a pleasure to work with, were extremely knowledgeable about the B2B marketing world, and knew how to connect with others to tell their stories. Seeing a team solely focused on giving people in our industry a platform to be seen and heard is excellent. I’m super excited to continue following Industrial Strength Marketing.
Wow! This show goes beyond B2B. It’s Industrial Strength Marketing!
GREAT topical focus ranging from ‘Women in the Marketing of Manufacturing’ to ‘Martech Leaders from Demandbase, Engineering.com, Zift Solutions and HubSpot.
James Soto goes beyond B2B marketing to call out distinctive Industrial Marketing insights having built a global agency, led Thomas media teams, and launched award winning campaigns like Manufacturing Day.
This podcast has so many great manufacturing leaders and experts in industrial-focused technology and media.