28 episodes

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

Industrial Strength Marketing James Soto

    • Business
    • 4.7 • 24 Ratings

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

    The Future of Marketing and Selling in the Industrial Sector with James Soto

    The Future of Marketing and Selling in the Industrial Sector with James Soto

    Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future.

    This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.  You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive.

    Articles and resources reference in this episode:
    Download my AMT MFG2021 deckConnect with James on LinkedInFollow James on TwitterIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

    Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

    • 56 min
    The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal

    The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal

    Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution.

    Articles and resources reference in this episode:
    Visit Desktop Metal online Connect with Ilya Mirman on LinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
    Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

    • 48 min
    A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com

    A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com

    Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world.
    Articles and resources reference in this episode:
    Visit Engineering.com Connect with Frank Baldesarra on LinkedInJoin the ProjectBoard Community If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
    Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

    • 39 min
    Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering

    Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering

    Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies.
    Articles and resources reference in this episode:
    Visit Interesting Engineering onlineConnect with Hüseyin Kilic on LinkedinIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
    Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

    • 42 min
    Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot

    Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot

    Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021.
    Articles and resources reference in this episode:
    Connect with Nicholas Holland on LinkedInAttend INBOUND 2021 Online - Oct 12-14Get Started with free CRM, Email Marketing, and Automation from HubSpotIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
    About the Show
    As a top manufacturing podcast, we focus on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth plan. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to provide insights that help you grow your business.
    Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Then, apply to be a guest on the show.

    • 57 min
    A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase

    A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase

    Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. 

    Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company.

    Articles and resources referenced in this episode:
    The Clear & Concise Guide to Account-Based Experience (ABX)Connect with Jon Miller on LinkedInLearn more about DemandbaseIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday
    About the Show
    As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
    Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show.

    • 48 min

Customer Reviews

4.7 out of 5
24 Ratings

24 Ratings

Jcsweeper ,

Must listen for B2B firms

So much has changed in B2B marketing, selling and buying in the last two years, five years and decade. The host does a great job of using real examples combined with a where we’ve been/where we’re headed with AI and other tools. Thought provocative hour that will have you jotting down a todo list of things to think about and implement.

dmholcomb ,

Great Show!

Great show. I listened to the episode on “The Future of Marketing and Selling in the Industrial Sector.” Really interesting stuff. Great insight into what is going to win business in CNC machining down the road.

Industrial Nerd ,

The Journey From Inbound to Experience Marketing

It is so refreshing to hear the raw, unfiltered stories from Marketing entrepreneurs like Nicholas Holland, VP of Product at Marketing Hub. Listen to part one of his story, including his HubSpot story.

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