Industrial Strength Marketing James Soto

Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.

In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others in their industry, but also with any other activity that could grab someone's attention.
Connect with Chris Luecke on Linkedin Check out Chris Luecke's WebsiteFollow James Soto on LinkedIn

Enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and keeps us inspired. 

As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!

This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!
James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing together companies and technical colleagues to ensure the students are taking classes that not only give them a skill, but set them and their company up for long term success.
Articles and resources reference in this episode:
Connect with Ann on LinkedInCheck out Ann’s recruiting website HereConnect with host James Soto on LinkedInAbout the Show
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.
Articles and resources reference in this episode:
Connect with Shae on LinkedInVisit the HEH Group websiteCheck out HEH’s Youtube channelCheck out the Manufacturing Muscle websiteIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.


Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the  rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy
Articles and resources referenced in this episode:
Connect with Jennifer Stanley on LinkedInDownload The New B2B Growth EquationGet to know McKinsey & Company Marketing and SalesRegister to meet James in the IMTS+ Creators Lounge at IMTS #WeAreAllCreatorsIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.

Articles and resources referenced in this episode:
Connect with Kris on LinkedInFollow Kris on TwitterExplore the Sendoso websiteIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm  delve into the world of AI,  its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strategy.
Articles and resources reference in this episode:
Connect with Parry on LinkedInFollow Parry on TwitterVisit the Phrasee WebsiteIf you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.
About the Show

As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives.

Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.
Share Your Industrial Strength Marketing Story!
Tweet us at @Industrialsays, @jamessotoism Follow James on LinkedIn Please email us at podcast@Industrialstrengthmarketing.com Subscribe to Industrial Strength Marketing's YouTube channel Thanks for listening & keep making marketing the strength of your business!