42 min

Industrial Water Sales with Chris Golden Liquid Assets

    • Business

"Trust, understanding, and quality are the cornerstones of successful sales in the world of water testing"

Exploring the intricacy of water treatment and customer engagement, this episode of Liquid Assets delves into the crucial role of technical expertise and relationship-building in navigating the complex waters of the water industry. Host Ravi Kurani engages with Chris Golden, Senior Director of Sales at Taylor Technologies, exploring his diverse experiences in the water industry. Golden recounts his journey from a chemical engineering graduate to a seasoned professional in industrial water treatment, sales, and marketing. His tenure at prominent companies like Ecolab, Nalco, and Taylor Technologies highlights his adeptness in aligning products and solutions with customer needs. Golden emphasizes the importance of customer understanding and trust in technical sales, advocating a consultative approach.

Delving deeper, the conversation shifts to the specifics of water testing and treatment. Golden shares his in-depth knowledge of balancing water chemistry in various environments, from swimming pools to industrial settings. He underscores the significance of precise water testing in maintaining equipment health, ensuring public safety, and enhancing the effectiveness of chemical treatments. Golden’s blend of professional anecdotes and practical advice offers invaluable insights for entrepreneurs and professionals in the water industry, making this episode a must-listen.

What you'll hear in this episode:


Real-world Insights from Sales to Water Testing: Chris Golden recounts his career journey, reflecting on his evolution from a chemical engineering graduate to a leader in industrial water treatment and sales. He shares anecdotes from his experiences at various companies including Ecolab and Nalco.
Deep Dive into Water Testing and Treatment: The conversation delves into the specifics of water testing and its critical role across different environments. Golden emphasizes the importance of precise water testing in maintaining equipment, ensuring safety, and optimizing chemical treatments.
Golden's Approach to Technical Sales and Customer Engagement: Golden discusses the significance of understanding customers and building trust in technical sales, advocating for a consultative approach to aligning solutions with customer needs.
Taylor Technologies' Impact and Quality: Golden highlights Taylor Technologies' reputation for quality in their products, explaining how this fosters customer trust and satisfaction.

Chris recommends you read The 6 Types of Working Genius

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Subscribe at ⁠⁠⁠⁠⁠⁠⁠LiquidAssets.cc⁠⁠⁠⁠⁠⁠⁠ to follow the larger conversation and never miss an episode.

Sponsored Amazon Affiliate links.

"Trust, understanding, and quality are the cornerstones of successful sales in the world of water testing"

Exploring the intricacy of water treatment and customer engagement, this episode of Liquid Assets delves into the crucial role of technical expertise and relationship-building in navigating the complex waters of the water industry. Host Ravi Kurani engages with Chris Golden, Senior Director of Sales at Taylor Technologies, exploring his diverse experiences in the water industry. Golden recounts his journey from a chemical engineering graduate to a seasoned professional in industrial water treatment, sales, and marketing. His tenure at prominent companies like Ecolab, Nalco, and Taylor Technologies highlights his adeptness in aligning products and solutions with customer needs. Golden emphasizes the importance of customer understanding and trust in technical sales, advocating a consultative approach.

Delving deeper, the conversation shifts to the specifics of water testing and treatment. Golden shares his in-depth knowledge of balancing water chemistry in various environments, from swimming pools to industrial settings. He underscores the significance of precise water testing in maintaining equipment health, ensuring public safety, and enhancing the effectiveness of chemical treatments. Golden’s blend of professional anecdotes and practical advice offers invaluable insights for entrepreneurs and professionals in the water industry, making this episode a must-listen.

What you'll hear in this episode:


Real-world Insights from Sales to Water Testing: Chris Golden recounts his career journey, reflecting on his evolution from a chemical engineering graduate to a leader in industrial water treatment and sales. He shares anecdotes from his experiences at various companies including Ecolab and Nalco.
Deep Dive into Water Testing and Treatment: The conversation delves into the specifics of water testing and its critical role across different environments. Golden emphasizes the importance of precise water testing in maintaining equipment, ensuring safety, and optimizing chemical treatments.
Golden's Approach to Technical Sales and Customer Engagement: Golden discusses the significance of understanding customers and building trust in technical sales, advocating for a consultative approach to aligning solutions with customer needs.
Taylor Technologies' Impact and Quality: Golden highlights Taylor Technologies' reputation for quality in their products, explaining how this fosters customer trust and satisfaction.

Chris recommends you read The 6 Types of Working Genius

Follow Liquid Assets on:


⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

Subscribe at ⁠⁠⁠⁠⁠⁠⁠LiquidAssets.cc⁠⁠⁠⁠⁠⁠⁠ to follow the larger conversation and never miss an episode.

Sponsored Amazon Affiliate links.

42 min

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