142 episodes

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing Gordon Glenister

    • Business
    • 5.0 • 10 Ratings

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

    How Did The Influencer Marketing Industry Start Ft. Danielle Wiley

    How Did The Influencer Marketing Industry Start Ft. Danielle Wiley

    Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

    • 20 min
    How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin

    How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin

    Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football family. As the visionary and creator behind Dappz Sports, Dappz has taken his passion for sports cards and his passion for entertainment to new heights. Recognising the resurgence of the trading card market in 2019, Dappz seized the opportunity to showcase the value of sports cards and memorabilia through delivering a 24/7 online live-shop experience for some of the largest fandoms in the world. Early success and an ever-growing fanbase has since led to the establishment of the Dappz Sports brand as the industry leader in the trading card hobby. At the helm of Dappz Sports, Dappz aims to demonstrate the true entertainment value trading cards brings. He is also an advocate for mental and physical health. He remains passionate about keeping a personal growth mindset, and is always seeking positive methods that help him and his team thrive. In 2023 his livestreams on Tiktok generated $12m in sales.

    • 21 min
    PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington

    PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington

    John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C Report (now MCA). John joined PRWeek in 2014 as deputy editor and has been UK editor for almost five years. He plays a key role in major PRWeek projects, including the UK Top 150 agencies rankings, the Power Book and the Pay Gaps Project with People Like Us, as well as overseeing much of the title's output on a daily and weekly basis. John also contributes to PRWeek's Beyond the Noise and Noise in Brief podcasts and is a regular chair and panel host at PRWeek conferences throughout the year. In this episode we talk about the trends affecting the PR industry, the challenge for journalists and the use of AI.

    • 25 min
    90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier

    90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier

    Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy contributing to publications such as The Drum & Forbes, and public speaker at Adweek & Influencer Marketing Show among others.

    • 26 min
    B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau

    B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau

    In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space. 

    • 21 min
    Influencer Gifting At Scale Ft. Tom Higgins

    Influencer Gifting At Scale Ft. Tom Higgins

    In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes the logistics and the amazing results achieved by gifting.

    • 16 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Bona and Team Capsho ,

A great listen!

Gordon dive into the evolving world of influence with a variety of discussions that make you pause and think. It's the kind of podcast that provides a fresh perspective each episode, making the realm of influence more accessible and understandable to its listeners.

From Bona and Team Capsho!

Geoff Livingston ,

Great Perspective on Influence

Really enjoy the interviews with influencer to hear how they think, and what they prefer from outreach and communication. Just a well thought out show, done in a digestible way with short consumable pods. Gordon does a really nice job on the interviews, too. A true professional.

Uncorking a Story ,

A MasterClass

As a market researcher, I’ve been tracking the impact of influencers on metrics such as awareness and interest and there is no denying how invaluable they are, particularly the role they play in brand launches. If you need to become more educated on influencer marketing, make the Influence Global Podcast a must listen.

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