135 episodes

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing Gordon Glenister

    • Business
    • 5.0 • 10 Ratings

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

    Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan

    Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan

    In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story of how the brand was created 

    • 18 min
    Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede

    Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede

    In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regular expert on GMB on ITV, `The Royal Agenda on Royalty TV and The Royal Box for Yahoo! with an audience of over 2 million. In this episode we talk about the changing face of public relations. 

    • 21 min
    Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz

    Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz

    David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building. 

    • 24 min
    Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan

    Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan

    Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from’ innovation, pushing the boundaries and launching a range of free from foods with good nutrition from baking to snacks! In recognition of her outstanding contributions to business, exports, and aiding individuals with allergies, Julianne was honoured with an MBE in the New Year's Kings Honours in 2023. Creative Nature has grown from strength to strength driving change for free-from food in the aviation industry, launching products on board Virgin Atlantic and more. The brand is also into Sainsbury’s, Ocado, Co-op, Asda, Tesco exports to 16 countries including the UAE.

    • 16 min
    The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner

    The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner

    From sushi spots to italian gems, Asti Wagner has always loved indulging in the extensive London food scene and finding the best hidden gems in the city. With a camera roll filled with food, she decided to share her experiences on Instagram through a page called @eatwithast, of which only her close friends followed, which grew from less than 500 followers to over 10,000 within one year. Fast forward to December 2023. Over 800 posts and a combined following of over 50,000 followers, @eatwithast continues to grow with a powerful presence on Instagram and TikTok, sharing the latest hotspots in London and beyond. Arranging collaborations with PR agencies and brands became long and tiring so she founded Invyted - an influencer marketing platform to streamline influencer collaborations across multiple industries. Asti's first-hand experience enabled her to identify and tackle all the frustrations influencers and brands face and solve these problems through a simple mobile app.

    • 19 min
    Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega

    Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega

    Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to launch their own talent management division. Our agency philosophy is "treat everyone how we would want to be treated” and whilst we are growing quickly, we believe this needs to be at a sustainable level that doesn’t compromise on our promise to deliver best-in-class talent management services to our roster. We do this by ensuring our Talent Managers’ rosters remain small so that each Manager is focussing on and representing an average of five creators (the industry average from our research is 10 talent per Talent Manager within most of our competitors) which enables them to dedicate unprecedented time and resource into the talent they work with. We are committed to providing a unique and exceptional experience to our talent, as well as our clients. We work with our creators as a team to ensure their careers are as lucrative and have as much longevity as possible. We recognise that different talent has different goals, and therefore deserves a personalised service bespoke to their own ambitions which may cover different revenue streams e.g. brand collaborations, merchandise, podcasting, product launches, publishing and more. As a family-run agency, Emilio and Amy encourage an emphasis on putting the people we work with first. They are passionate about building strong relationships with clients and talent and are committed to delivering an excellent level of service to everyone we work with at Outreach Agency, whether the talent on our roster or our brand and agency clients. We value the importance of working in a way that is transparent, honest, and respectful and feel that in an industry that is so dominated by online communication, a personal touch can go a long way.

    • 23 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Bona and Team Capsho ,

A great listen!

Gordon dive into the evolving world of influence with a variety of discussions that make you pause and think. It's the kind of podcast that provides a fresh perspective each episode, making the realm of influence more accessible and understandable to its listeners.

From Bona and Team Capsho!

Geoff Livingston ,

Great Perspective on Influence

Really enjoy the interviews with influencer to hear how they think, and what they prefer from outreach and communication. Just a well thought out show, done in a digestible way with short consumable pods. Gordon does a really nice job on the interviews, too. A true professional.

Uncorking a Story ,

A MasterClass

As a market researcher, I’ve been tracking the impact of influencers on metrics such as awareness and interest and there is no denying how invaluable they are, particularly the role they play in brand launches. If you need to become more educated on influencer marketing, make the Influence Global Podcast a must listen.

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