20 episodes

The Influence Marketing Podcast discusses influencer marketing, advocacy marketing, and community marketing in B2B companies and features interviews with innovators and practitioners. The Influence Marketing Podcast is brought to you by the Influence Marketing Council.

Influence Marketing Podcast: B2B influencer, advocacy, and community marketing John Mark Troyer and Kathleen Nelson Troyer, co-founders of the Influence Marketing Council

    • Business
    • 4.8, 5 Ratings

The Influence Marketing Podcast discusses influencer marketing, advocacy marketing, and community marketing in B2B companies and features interviews with innovators and practitioners. The Influence Marketing Podcast is brought to you by the Influence Marketing Council.

    Taking Ideas and Bringing them to Life | Gregarious Narain — EP019

    Taking Ideas and Bringing them to Life | Gregarious Narain — EP019

    Today our guest is Gregarious Narain! Greg is a serial entrepreneur and product strategist, co-founder of the innovation firm Before Alpha, and previously the CTO and founder of Chute. Prior to Chute, Greg was the first employee and vice-president of product at Klout, where he established the Klout store we know and love as the standard for online influence. We discuss the common misconceptions of influence marketing, how Greg works with different companies to show ROI, the traditional vs.current ways of message distribution, the challenge of a brand portraying the right personality, and how brands can create great experiences for their customers.
     

    Gregarious “Greg” Narain has been at the forefront of social media marketing, influencer marketing, and product marketing for more than 20 years. In his illustrious career, Greg has helped drive marketing verticals — such as content management, email and customer relationship systems, and marketing research — with a focus on product development and launches.
    Greg has been the founder of numerous startups in the influencer marketing space, as well as being the founder of his own agency that worked with startups and Fortune 500 companies on product development and business strategies. Greg brings his product experience to marketing by leveraging his experience and problem-solving skills to dissect industries, define problems and create innovative product solutions.
    Gregarious has spoken internationally at many leading industry events, including Cannes Lions Innovation, DreamForce, NAB, SXSW, AWS Re:Invent and is involved with numerous nonprofits and organizations.
     
    The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.

    • 47 min
    Protecting customers in a client-server world | Doc Searls — EP019

    Protecting customers in a client-server world | Doc Searls — EP019

    Our guest today is Doc Searls: journalist, writer, and speaker. 
    We started off this informative conversation talking with Doc about his background, the emergence of the Internet, and the conceptual flaw that could have avoided a lot of today’s problems — overlaying the concepts of the client-server world and centralized control over what is inherently a peer-to-peer network based on TCP/IP. We went on to talk about privacy, VRM, and CustomerTech; what the consumer world could learn from B2B; implications of GDPR and globalization, and how people can protect their privacy. Doc also dispelled 
    This is the first episode of Season 2 of the Influence Marketing Podcast. This podcast was recorded in September, 2017. Recently, we’ve seen a lot more public discussion about Facebook and privacy, but as Doc insightfully points out in this recent article, it’s not just Facebook and Cambridge Onalytica: the same problems are inherent in the entire online advertising industry (and thus all companies that advertise online).
    Doc is co-author of The Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, by Doc Searls, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow (2006–2010) of the Berkman Klein Center for Internet & Society at Harvard University. 
    The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.

    • 46 min
    Connecting Community Back with Business | Amy Lewis and Matt Broberg of The Geek Whisperers — EP018

    Connecting Community Back with Business | Amy Lewis and Matt Broberg of The Geek Whisperers — EP018

    Today we are talking with Amy Lewis and Matt Broberg, who along with John were the co-hosts of The Geek Whisperers podcast that came to a close at Episode 140 in October 2017. It was great to reconnect on the mic and have a laugh with Amy and Matt, but we also wanted to talk about their roles in influence marketing and what they are up to now.
    We talked about building a community at a startup, creating great content with a low budget, how their roles fit in across departments within their company, some highlights of the now retired Geek Whisperer podcast, and what projects we can look forward to from them both in the coming months!
    About our Guests:
    Amy is an energetic, effective marketing professional specializing in marketing strategy, communications, and customer engagement. She is a diplomatic collaborator with a passion for improvement. Amy is results-oriented with a knack for extracting business intelligence from marketing programs.
    Matthew (Brender) Broberg is the VP of Community at Sensu. Matt is a technologist with skills in marketing and a focus on product development. His role in a team is most powerful when cross-organizational and driven by the pressing needs of the company. He has the most fun when he’s empowered to lead a team to a collective goal.

    • 56 min
    The Value of Authenticity in User Groups— EP017

    The Value of Authenticity in User Groups— EP017

    Today we are talking about user groups — programs that gather local communities in the real world. Our guests are Victor Bohnert and Brad Tompkins. Victor is a Principal at the Innovatis Group and has worked with associations and user groups for nearly 20 years. Brad is the current CEO of the VMware User Group and his career background spans a number of operations and management roles in the tech area. We discuss the value of a user group program, how you start one, why a company would want one, who should be running the program, the different kinds of user groups, and what makes them different from other professional associations.
    About Our Guests
    Victor Bohnert. Victor has worked with various associations for nearly 20 years. He has extensive experience in building and managing customer communities in the all sectors and has led several organizational turn-arounds and mergers.
    Brad Tompkins. Brad is a 20-year industry executive with a broad and diverse leadership background in corporate technology operations. He currently serves as CEO of VMware User Group (VMUG) and is responsible for building and leading top-performing teams, increasing profitability and managing costs.
     
    The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.

    • 59 min
    The data is out there: Marshall Kirkpatrick and the science of influencers— EP016

    The data is out there: Marshall Kirkpatrick and the science of influencers— EP016

    Today our guest is Marshall Kirkpatrick, Product Director in Influencer Discovery & Research at Sprinklr. Previously, Marshall was Co-founder and CEO of Little Bird. Prior to that, Marshall was Co-editor and Lead Writer at ReadWriteWeb, and the first hired writer at TechCrunch. 
    We talk with Marshall about his experiences with the early days of Twitter, and how using a tool like Little Bird to identify people influential in a given space can be used both to get new insights for your business as well as to change the world.
    Marshall Kirkpatrick works as a Product Director in influencer discovery & research at Sprinklr. He was previously co-founder of Little Bird. Prior to that, he was Co-Editor at ReadWriteWeb, the first hired writer at TechCrunch, and a consultant to companies large and small.
    The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.

    • 49 min
    Combining the personal and professional in business | John and Kathleen Troyer — EP015

    Combining the personal and professional in business | John and Kathleen Troyer — EP015

    On this very special episode of the Influence Marketing Podcast, we recount the origin story of both this podcast and the Influence Marketing Council. We’re a husband and wife who have operated on two parallel tracks — one in personal growth and leadership development, and the other in fostering communities of technologists. The Influence Marketing Council connects people in both of those area — it’s a group of marketing peers who bring the practice of developing deeply human relationships and connectivity to companies, and it’s a group of professionals who are both innovators and business leaders.
    Both the IMC and our consulting practice combine John’s bent towards the academic and Kat’s client-centric attitude together with our shared values around empathy with others and making the world a better place. We hope that comes though in this podcast as well! Thank you again to our listeners, and our amazing team for all your help in these projects! We love meeting people at conferences and events, so if you see us, please say hi!
    -John and Kat

    • 47 min

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