Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Jenny Melrose: Business Strategist
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Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!

  1. 5D AGO

    Understanding the 5 Stages of Awareness (and How to Market to Each One)

    Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one. We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show you how to create foundational content that connects with them before they've identified their needs. From there, we move to "Problem Aware," where searchable content becomes crucial for those actively looking for answers. The "Solution Aware" stage requires demonstrating how problems can be solved, while "Product Aware" introduces your specific offerings as the ideal solution. The journey culminates with the "Most Aware" stage - that critical moment where prospects know your solution exists but need that final push to purchase. You'll learn exactly what content works best at each stage, from blog posts and podcasts to emails and landing pages. What makes this framework powerful is understanding that not everyone enters your world at the same awareness level. Some are ready to buy immediately while others don't yet know they need what you offer. By creating targeted content for each stage, you'll build a comprehensive marketing strategy that guides people naturally toward becoming customers. Ready to transform your content strategy? Grab our Strategic Growth Plan to deep-dive into creating content that truly resonates with your ideal customers. Which awareness stage are you creating the most content for, and which one might you be neglecting? Share your thoughts in the comments! Read more HERE. Support the show

    12 min

  2. JUN 9

    Legal Requirements for Small Businesses with Ana Juneja

    Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one. Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inadequately. Both approaches create significant vulnerabilities that could destroy your business. She walks us through crafting a comprehensive business plan that satisfies legal requirements while setting you up for financial success. The LLC vs. sole proprietorship debate gets settled once and for all, with Ana providing compelling reasons why an LLC is worth every penny for the protection it offers. We explore the nuances of industry-specific licenses and permits, essential contracts every business needs (from operating agreements to NDAs), and website compliance issues that are leading to costly lawsuits against even the smallest businesses. Perhaps most valuable is Ana's expert guidance on intellectual property protection in the age of AI-generated content. She clarifies the critical differences between trademarks, copyrights, and patents, explaining exactly what entrepreneurs should prioritize based on their business model. When content theft happens, Ana shares the step-by-step approach to effectively address infringement without wasting thousands on unnecessary legal fees. Ready to protect everything you're building? Connect with Ana through the links in our show notes for a free consultation about your specific legal questions. Don't wait until a problem arises—establish your legal foundation today. Support the show

    28 min

  3. JUN 2

    How to Use ChatGPT Prompts to Create Content Faster and Smarter

    Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7? ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their content feel generic. The truth? AI should be viewed as a productivity multiplier—not a replacement for your expertise. In this episode, I break down exactly how to craft effective prompts that get results, sharing the three key elements every prompt needs: specific context, clear instruction, and guidance about tone. You'll discover five powerful strategies for leveraging ChatGPT: brainstorming content ideas, creating structured outlines, generating social media posts, repurposing existing content, and building customized content plans aligned with your business goals. What sets this approach apart is the emphasis on maintaining your authentic voice. While AI can accelerate your process, your personal stories, experiences, and expertise remain irreplaceable. I share practical tips for training your AI to understand your brand voice and how to refine prompts to get exactly what you need. The goal isn't to have AI create content for you—it's to have AI help you create more content that genuinely reflects your unique value. Ready to stop fearing AI and start leveraging it as your content creation partner? Listen now and discover how to scale your content strategy without sacrificing the personal connection your audience craves. And don't forget to grab our strategic growth plan using the link in the comments—your future, more productive self will thank you! Read more HERE Support the show

    14 min

  4. MAY 26

    How to Get Media Coverage with Mickie Kennedy

    Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage. The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection. Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing. For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share. Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry. Support the show

    29 min

  5. MAY 19

    Crafting Content that Aligns with Your Product

    Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings. We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose. Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels. The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales. Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool. Support the show

    13 min
  6. Outworking Imposter Syndrome

    MAY 13

    Outworking Imposter Syndrome

    Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter syndrome. We explore practical approaches to building these systems, including leveraging AI as a research assistant (not a content creator) to help develop customized checklists for your specific business tools. Learn how to document connections between platforms like Leadpages, Kit, and Podia to create seamless workflows. These standard operating procedures don't just combat imposter syndrome—they simultaneously increase your business's value and transferability, creating an asset that could eventually be sold if that aligns with your goals. Ready to silence your inner critic and build a more resilient business? Join us at the upcoming Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll continue exploring high-level strategies for sustainable business growth. Space is limited, so secure your spot today! Support the show

    5 min

  7. MAY 12

    The Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer Draper

    Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms. The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own. Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensive custom designs - quality themes provide everything needed for professional presentation. Content creation becomes the next hurdle. The conversation explores how burnout happens when creators attempt to produce endless original content across multiple platforms. The solution? Strategic content planning based on keyword research paired with intentional repurposing. One well-crafted blog post can generate approximately twenty pieces of content when approached systematically. Perhaps most valuable is their perspective on embracing AI as an assistant rather than replacement. Initially resistant themselves, Amy and Jennifer now leverage these tools to streamline processes, prevent burnout, and focus creative energy where it matters most. Their practical approach to technology, content planning, and audience building provides the roadmap bloggers need to transform information overload into sustainable success. Ready to move from overwhelmed to thriving? This episode delivers the clarity and confidence to build your blog with purpose. Support the show

    30 min

  8. MAY 5

    Should You Use Ai for Content Creation?

    Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape. I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a replacement for your unique voice, I show you how to leverage it as a powerful assistant that amplifies your expertise while saving precious time and resources. The secret lies not in what AI can create, but in how you train it to understand your brand. Through my own experience of feeding ChatGPT my published book and existing content, I demonstrate how AI transforms from a generic text generator into a strategic partner that genuinely understands your business objectives. You'll discover exactly how to use AI for creating outlines, repurposing content across platforms, drafting promotional emails, and brainstorming interconnected content ideas—all while maintaining the authentic connection your audience craves. This balanced approach resolves the tension between efficiency and authenticity. By teaching AI to understand your voice rather than replace it, you can harness its time-saving benefits without sacrificing the personal touch that sets your brand apart. Whether you're a solopreneur or managing a team, this strategic implementation of AI tools will help you create more consistent, engaging content that guides your audience toward the solutions you provide. Ready to transform how you create content? Grab our strategic growth plan to develop a comprehensive approach that incorporates AI tools while staying true to your unique brand voice. The future of content creation isn't choosing between human or artificial intelligence—it's learning how they can work together to achieve your business goals. Grab your Strategic Growth Plan. Read more HERE. Support the show

    16 min
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4.9
out of 5
175 Ratings

About

Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!

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