1 min
Influencer Marketing Lab trailer The Influencer Marketing Lab
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- Marketing
Podcast description: Influencer Marketing Lab
Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure.
Influencer Marketing Hub is a weekly podcast charting the influencer marketing industry. Each episode I talk with topic experts about the industry. The business, the tech, the key themes and the media coverage. We look at what's making the news; where it's being reported and why and then offer a blend of thoughtful analysis.
We also dig into the big business themes surrounding influencer marketing.
I'm Scott Guthrie an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
Podcast description: Influencer Marketing Lab
Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure.
Influencer Marketing Hub is a weekly podcast charting the influencer marketing industry. Each episode I talk with topic experts about the industry. The business, the tech, the key themes and the media coverage. We look at what's making the news; where it's being reported and why and then offer a blend of thoughtful analysis.
We also dig into the big business themes surrounding influencer marketing.
I'm Scott Guthrie an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
1 min