438 episodes

Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!

The Influencer Podcast Julie Solomon

    • Business
    • 4.7 • 1.4K Ratings

Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!

    How Siffat Haider Leveraged Her Podcast to Launch The Cult Favorite Wellness Brand, Arrae

    How Siffat Haider Leveraged Her Podcast to Launch The Cult Favorite Wellness Brand, Arrae

    In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all. 

    We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat shares the importance of podcasting as a medium to connect deeply with listeners, the significant role of email marketing, and the courage it takes to launch and refine in real time. She also highlights the strategies used in building Arrae—how a strong community, genuine connections, and the willingness to start imperfectly has led to monumental growth and success.

    KEY POINTS:
    04:59 Siffat’s journey into holistic health and skincare.
    08:30 Common theme of bloating and anxiety discovery.
    15:23 Embrace both sides, build authentic brand relationships.
    18:46 Enthusiasm leads to authenticity & connects people deeply.
    23:29 Podcast interviews drive product distribution, engagement, emails.
    27:27 Embrace imperfection, grow through experience, and iterate.
    35:58 Launch something your audience already trusts.
    38:04 Stay true to what your audience wants.

    QUOTABLES:
    "Don't underutilize social media. It is literally your direct line of communication with your consumers."
    — Siffat Haider

    “A podcast is so important because that long form content is so valuable for people to get to know exactly who you are, for you to connect on a deeper level, I found that my podcast listeners are my most engaged audience members."
    — Siffat Haider

    “I think being really tuned into what it is people are coming to you for, like, what is your expertise? What are you the best at? What do people really trust you for?”
    — Siffat Haider

    GUEST RESOURCES:

    Siffat Haider

    IG | @siffhaider

    RESOURCES:

    Use code JULS15 for 15% off any product from Arrae! Julie’s favorites are Bloat, Sleep and Calm!

    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!


    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://ustworks.com/influencer

    • 46 min
    Beauty Influencer Success Secrets: Exploring Trust-Based Collaborations with Meg Young

    Beauty Influencer Success Secrets: Exploring Trust-Based Collaborations with Meg Young

    In today’s episode we’re joined by Meg Young, a seasoned professional in the field of PR and influencer marketing. With an extensive background from top beauty agencies in New York to leading PR for notable cosmetics brands in Los Angeles, Meg brings a wealth of knowledge to the table. Her consultancy, Meg Young Media Group, reflects a deep understanding of the industry she's shaped over the years.

    In this episode, we navigate the complexities of influencer partnerships and the evolution of these relationships from transactional engagements to meaningful, lasting collaborations. Meg shed’s light on the significance of trust, repetition in messaging, and the shift from focusing solely on high-tier influencers to recognizing the value of micro-influencers and their authentic engagement with audiences.

    KEY POINTS:
    15:13 Knowing influencers personally is crucial for partnerships.
    19:03 Influencer impact varies based on strategy, brand, platforms.
    23:52 Frequent social media scrolling to connect professionally.
    30:09 Identifying non-traditional influencers for brand promotions.
    33:27 Influence to change thoughts and actions positively.

    QUOTABLES:
    "It's not just about a paycheck and slapping something up there. We know that it's going to be really quality and also somebody that we want to work with. I think just like an employer wants to hire somebody that's going to be a long term partner for a brand and somebody who really works well with other team members, I think it's really very similar. You want to work with somebody you enjoy working with, who's respectful, who's professional.”
    — Meg Young

    "What I'm seeing now with brands is the repetition of the messaging that is really converting to sales, which I would say is probably most brands' number one priority. They want awareness and therefore sales ultimately resulting from that."
    — Meg Young

    "PR should not be, you should never invest in PR if you're expecting to see the return on your investment three times over. It's about that brand awareness, it's about creating that halo effect, and then sales will result from that."
    — Meg Young

    GUEST RESOURCES:
    Linked In | Meg Young

    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!

    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://ustworks.com/influencer

    • 42 min
    From Health Scare to Clean Skincare Empire with Indie Lee

    From Health Scare to Clean Skincare Empire with Indie Lee

    Hello my friends! Today I had the pleasure of chatting with Indie Lee who shares her unique narrative of personal resilience that led to the rise of her clean beauty brand, Indie Lee.

    Indie shares her story of transitioning from finance to founding a skincare line that prioritizes safe, effective ingredients. Triggered by a personal health scare, she embarked on a journey that led her from homemade concoctions to the shelves of renowned retailers like Ulta and Nordstrom.

    She reveals the hurdles of her early business days and her growth in the rapidly growing clean beauty market. Indie's optimism radiates as she discusses the importance of education in skincare and calls for genuine connections within the influencer community.

    KEY POINTS:
    03:54 Realized purpose after brain tumor diagnosis and surgery.
    12:45 Organic collaboration leads to innovative business growth.
    15:44 Learning retail skills at independent boutiques was invaluable.
    18:34 Success depends on being fully supported by others.
    19:35 Seeking and offering help boosts personal growth.
    25:03 Diagnosed with arthritis, then developed coconut scrub.
    28:08 Navigating new industry challenges required resilience and innovation.
    44:04 Instagram and TikTok role in Indy Lee's growth.
    50:43 Brands expect a high return on investment.

    QUOTABLES:
    I was a passenger. I wasn't the driver of my life. I was really accomplishing things that I thought I had to and never really thought about well, what do I want to do, and what's my purpose? And that's when I decided that I was going to live the rest of my life, no matter how long or short it was, with purpose, with passion, and be fully present.
    — Indie Lee

    I would ask for help. I wouldn't even just be willing to receive it. I would actively go to people and say, who do you know? How do I do this? Can you connect me? Help? And it literally was that every day.
    — Indie Lee

    I had the guidance of somebody who already knew how to build brands, which I didn't have the experience and saying, help, I don't know. I am willing to be the face. I do not know these things. I am going to really lean on you and I will do what you asked me to do, which I know sounds like a weird thing, but I didn't know and I knew that. And what was my main goal? Success of the brand, success of what I wanted to do, which was to change the industry. 
    — Indie Lee

    GUEST RESOURCES:
    Indie Lee
    IG | @indie_lee

    Julie’s Personal Favorites
    Indie Lee Brightening Facial Cleanser
    Indie Lee Brightening Cream
    Indie Lee Cleansing Balm
    Indie Lee Stem Cell Serum

    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!

    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer

    • 1 hr
    How to Master Brand Negotiations and Creator Deals with Brittany Hennessy

    How to Master Brand Negotiations and Creator Deals with Brittany Hennessy

    In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media."

    Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves.

    Tune in to discover how to turn your influence into a lasting legacy.

    KEY POINTS:
    08:32 Imagination is key to career success.
    11:16 Seizing opportunities and being forward-thinking is crucial.
    16:27 Influencers facing creative control and payment challenges.
    19:32 Influencers should recognize their value and equality.
    21:48 Influencers impact the industry and must consider consequences.
    27:05 Understanding and educating oneself in business matters.
    28:49 Enhancing skills, understanding metrics, and monetizing influence.
    38:48 Consider lost revenue before setting brand fees.

    QUOTABLES:
    "I think in general, from a career standpoint and an influencer marketing, you have to be able to see what's possible in order to attempt to do so."
    — Brittany Hennessy

    "You don't understand how much work gets done and how many approvals there are before you ever see a contract. Unless you want to get rid of something that's material to the contract, nobody's going to drop you from a campaign because you want to do three brands of exclusivity versus five."
    — Brittany Hennessy

    GUEST RESOURCES:
    Brittany Hennessy
    IG | @mrsbrittanyhennessy

    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!

    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer

    • 50 min
    Building a Strong Personal Brand on Instagram with Brock Johnson

    Building a Strong Personal Brand on Instagram with Brock Johnson

    About this episode:
    In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes.

    As we navigate Instagram's preference for authenticity, Brock outlines the platform's shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock's expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape.

    KEY POINTS:
    03:56 Instagram now favors carousels and photos.
    11:13 Navigating trends and sustainability in social media.
    15:43 Struggling to balance personal and business content.
    19:49 Consistent Instagram posting leads to steady growth.
    22:00 Creating content full time without exhaustion.
    24:09 Reposting old content eases anxiety and stress.
    29:47 Start with a niche, then expand.
    30:28 From Instagram growth to broad business strategy.
    33:47 Focus on niche, optimize profile for success.
    41:24 YouTube isn't mobile-friendly; TikTok adapts better.
    43:44 Instagram algorithm is social-based, TikTok is content-based.

    QUOTABLES:
    "About 80% of my posts are reposts, like literally taking something from a few months ago and posting it again or recreations of something from the past. So if you reverse that math, that means that only about 20% of my posts require new effort, or a lot of effort, or a new idea or something fresh."
    — Brock Johnson

    "So the Instagram algorithm is what is called a social based algorithm, meaning that Instagram cares about your social network... whereas on TikTok, it's what's called a content based algorithm."
    — Brock Johnson

    GUEST RESOURCES:
    Brock Johnson

    IG | @brock11johnson

    Stop the scroll and grab attention with Brock’s top 25 viral hooks. Click here to get them for free!

    RESOURCES:

    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!


    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer

    • 53 min
    From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals

    From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals

    In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.”

    Together, we'll explore the importance of quality content over follower count, strategies for initiating brand collaborations, and the power of confidence in securing fair compensation. Mayci's personal growth and financial success reveal that understanding and showcasing your value can lead to substantial income, even beyond six figures. Stay tuned as we take a look at how learning the ins and outs of negotiating can turn your social media presence into a lucrative business.

    KEY POINTS:
    00:00 Monetizing social media content: Mayci’s success story.
    05:25 Julie's podcast helped Mayci find her niche.
    06:56 Building brand and audience, focusing on quality.
    16:07 Fear of charging too much harms business.
    16:59 Sourcing rates and time invested for content.
    20:19 Use Instagram to connect and collaborate easily.
    23:06 "Show expertise, create value, negotiate higher pay."
    27:15 Build confidence to execute social media strategy.
    30:32 Pitch Perfect community supports confident, successful pitching.
    33:48 Macy shares tips for making money easily.

    QUOTABLES:
    "I was just very confused in the beginning. And then I found you, Julie, and I was listening to your podcast every day, every episode. And I was able to start getting more of a framework of what I wanted to do and how I could do it."
    — Mayci Neely

    "I have 5000 followers, but they're so loyal. And so I felt like my influence was super strong enough to where a brand should want to work with me."
    — Mayci Neely

    "So overall, it's been like a huge blessing because I know how to pitch brands, I know my worth, I know how to get what I want, I know how to get paid for my work.”
    — Mayci Neely

    GUEST RESOURCES:
    Mayci Neely

    IG | @maycineeley


    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!

    Must Haves This Month!
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer

    • 39 min

Customer Reviews

4.7 out of 5
1.4K Ratings

1.4K Ratings

FastfoodNP ,

Gold

Every episode is packed with useable information and has given me so much value to move forward with my business. Love the podcast!

Amy Bartko - chatterbox ,

Love this!

I absolutely love listening to Julies wisdom. As a PR Pro myself I love how she evolved in her career through the highs and lows. We all have those and go through the changes in life and how to navigate the changes. This is a must listen. xoxo ~ Amy

Trg342 ,

Decent, but one huge obstacle to listening

The podcast content is good, and she is actually easy to listen to (so many other women are SOOO hard to listen too with the valley girl drawl - eye roll) but finally one that is not. HOWEVER, I have panic disorder and I cannot communicate to you how triggering and startling your sound effect between ads/sections is. Omg, heart attach every time. Even if I didn’t have panic disorder, it’s not good and is way out of brand for this podcast and just distracting and not relaxing at all. So, good or not, I can’t listen to this pod anymore.

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