79 episodes

A podcast for small business owners who are looking to grow their business with effective marketing techniques.
Each episode provides actionable, educational information about how to market your business.

Inkyma's Marketing Strategies Audrey Kerchner

    • Business
    • 5.0 • 9 Ratings

A podcast for small business owners who are looking to grow their business with effective marketing techniques.
Each episode provides actionable, educational information about how to market your business.

    Google Ad Sense Update 2022

    Google Ad Sense Update 2022

    Google Ad Sense announced that they are now following the Coalition For Better Ads best practices for ad placement in 2022. We don’t know what that means yet.

    I think the google ad sense update is an opportunity to test out adding ads to a website whether it's your business website or a blog that is dedicated to earning revenue through ads to start creating content and displaying ads in an ethical way.

    In this podcast episode, Im going to review what this update is and give you my thoughts on what this will mean over the next 12 months

    • 17 min
    Write Product Descriptions Using Google’s Latest Product Review Guidelines

    Write Product Descriptions Using Google’s Latest Product Review Guidelines

    Writing effective product descriptions is hard. You want to write descriptions that will help a buyer understand how your product solves their problem quickly. Knowing what people want to see before they decide to buy and how they want to see it can create confusion for a business owner. But Google has given you a guide on how to do just that.

    Google's Best Practices on Writing Product Reviews is also a guide on how business owners can write product reviews that get ranked higher in search which leads to more people seeing and buying your product. We share with you the best practices and how to interpret them for Product description writing.

    • 20 min
    Google Search Helpful Content Update: Impact Of SEO For A Blog

    Google Search Helpful Content Update: Impact Of SEO For A Blog

    On August 18, 2022, Google announced a major update to the Google Search Engine that will favor content that is written for People First. The initial rollout will start to take effect on or about September 8th.

    For any business owner focused on SEO for a blog, writing helpful content designed to solve a person’s problem, and this is great news. If a business owner has focused on SEO for a blog designed to keep a search engine happy and game the system you will likely see your website rankings fall. In this episode, I talk about what the update is and how to evaluate your content to decrease the impact on your website's SEO along with a tool that can help you monitor what’s going on.

    • 24 min
    Home-Based Business Time Management - Interview with Windy Lawson

    Home-Based Business Time Management - Interview with Windy Lawson

    You dream of having a successful business that you manage from home, but you don’t understand how much time starting and running a new business takes. We only have so much capacity every day. Allocating more time than you mentally have to business unbalances your life and leads to stress, burnout, and business failure. Learn how to define your goals and create a plan with the amount of time you need to achieve them and do it without sacrificing your life, family, and friends.

    In my interview with Windy Lawson, owner, and publisher of The 90-Day Slay. We discuss working with home-based business owners to define goals and the time to achieve them. Windy provides great stories to help listeners to understand that you can have everything you want just not all at the same time.

    • 24 min
    Processes For Business Growth - Interview with Jessica Millhiser

    Processes For Business Growth - Interview with Jessica Millhiser

    Marketing your business well leads to awareness and leads. If you have a great sales process, you close those leads. Getting really busy and getting more clients can be overwhelming if you don’t have processes for business growth in place.

    In my interview today with Jessical Millhiser, we talk about how to create processes for business growth and teams to help with the expansion so that you can continue to grow your business while serving all your new and existing clients.

    • 26 min
    SEO For eCommerce: Google Merchant Center

    SEO For eCommerce: Google Merchant Center

    To have a successful eCommerce website you need people coming to your site and browsing your merchandise. Awareness in search is the number one way to get people to find your site. SEO for eCommerce starts with onsite SEO for your website. You can also increase the SEO of your product listings with a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores.

    Benefits of using Google Merchant Center

    -It's Free
    -Integrates with Shopify
    -Displays in search, google shopping, and Youtube Shopping
    -Add your promotion codes to your listings
    -Links with Google Shopping Ads for digital advertising of specific products
    -Product listing insights to see impressions and clicks and conversions

    • 16 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

axonhealth_abraham ,

Strategic

If you’re looking for a podcast that offers the blueprint for the strategic marketing actions you’ve been looking for, look no further. Audrey lays out the how-tos for marketing without the fluff. Totally recommend if you’re looking to take your marketing strategies to the next level!