72 episodes

A podcast for small business owners who are looking to grow their business with effective marketing techniques.
Each episode provides actionable, educational information about how to market your business.

Inkyma's Marketing Strategies Audrey Kerchner

    • Business
    • 5.0 • 9 Ratings

A podcast for small business owners who are looking to grow their business with effective marketing techniques.
Each episode provides actionable, educational information about how to market your business.

    Virtual Assistant Service - Grasshopper Review

    Virtual Assistant Service - Grasshopper Review

    In order to grow, you have to have a professional business. Part of looking professional is answering the phone the right way. Small businesses struggle with when and how to add an assistant or office manager because they either lack the funds to pay someone or don’t want to hire a person to do the work.

    Virtual Assistant Services like Grasshopper can solve all of these problems. You can look and be professional without having to pay the expense of a full or part-time employee and the paperwork that comes with it. You have all your phone calls answered and tracked for a low monthly cost and see it all on your phone. Today I'm going to talk with you about using Grasshopper and its many benefits.

    • 17 min
    Tracking Sales Leads For Service Businesses

    Tracking Sales Leads For Service Businesses

    Tracking Sales Leads is important to know if your business is growing but tracking where your leads are coming from is important to know which marketing campaigns are effective. Tracking Sales leads sources for campaign purposes for services-based businesses is extremely difficult because a person must actually make the sale. Today we share our process of what and how to track sales leads for service-based businesses.

    In order to know if your marketing is working or not you need to track contact points first then you can pull that information through to closed sales. The points of contact that you need to track for all your marketing campaigns are

    -Contact Forms - websites and landing pages
    -Newsletters sign-ups
    -Chat Bot
    -Phone Calls
    -Appointment scheduling systems.

    • 25 min
    Grammarly For Business Review

    Grammarly For Business Review

    Every company has a brand; part of your brand is how you speak to your customers in written form and in person. Your brand can get diluted if you and your team are not using the same tone and style of writing when communicating with your customers. This also can be the case in your marketing messages. If the copy you create on your website, blog, social posts, and ads don’t match your brand’s well-thought-out tone, these assets can feel out of sync with your brand. This can cause your potential customers to be confused and not buy from you.

    In Today’s podcast episode, we are doing a Grammarly For Business Review where we walk you through all the great free features of Grammarly and the Business Features that can make sure all the copy you and your team create stays on brand. Some of the features we review are:

    -Brand Voice
    -Style Guide
    -Chrome Extension and Apps

    • 22 min
    Transition From Employee To Entrepreneur

    Transition From Employee To Entrepreneur

    Former employees, especially those of larger corporations, struggle with becoming entrepreneurs when they finally decide to transition from employee to entrepreneur. The struggle usually isn’t about money, it's about mindset.

    The mindset of an entrepreneur is very different from an employee and learning how to take your transferable skills and trash the corporate skills that won’t serve you as an Entrepreneur is what this episode is about.

    I talk about my journey from employee to entrepreneur as a person who was raised by employees and seen as “going rogue” when I became an entrepreneur.

    • 29 min
    Canva For Small Business Graphic Design

    Canva For Small Business Graphic Design

    Many small business owners need to do their own graphic design work until they can afford to higher someone and even then for quick small designs, it's faster and easier to do it yourself. You need a tool that can create and store unique designs for all of your marketing needs.

    That tool is Canva. It's an ever-growing tool for non-graphic designers to create designs for all parts of their marketing Just some of the things it can create are:

    -Social posts - images and video
    -Presentations
    -Print materials - BC, Flyers, Table Top Signs
    -Reports
    -Menus for your restaurant
    -Website graphics and GIFs

    It also has an extensive stock library of images and videos you can use as part of your software license

    • 24 min
    Work-Life Boundaries For Business Owners - Interview with Mary Brown

    Work-Life Boundaries For Business Owners - Interview with Mary Brown

    Client resentment and burnout are not supposed to be a part of owning a business. Many business owners think it's just part of being an entrepreneur but it's actually an indication that you have not set the right boundaries for yourself or your business.

    Learn the value of setting boundaries for your business and for yourself to help your business grow and thrive. Having boundaries will make you more profitable, love your clients and not burn out doing it. As Mary said you can make money the way you want to run your business the power is in setting boundaries for yourself.

    • 26 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

axonhealth_abraham ,

Strategic

If you’re looking for a podcast that offers the blueprint for the strategic marketing actions you’ve been looking for, look no further. Audrey lays out the how-tos for marketing without the fluff. Totally recommend if you’re looking to take your marketing strategies to the next level!

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