107 episodes

A podcast for small business owners who are looking to grow their business with effective marketing techniques.
Each episode provides actionable, educational information about how to market your business.

Inkyma's Marketing Strategies Audrey Kerchner

    • Business
    • 5.0 • 5 Ratings

A podcast for small business owners who are looking to grow their business with effective marketing techniques.
Each episode provides actionable, educational information about how to market your business.

    Boost Your Business: Decoding the Mysteries of General and Local SEO for Serviced-Based Businesses

    Boost Your Business: Decoding the Mysteries of General and Local SEO for Serviced-Based Businesses

    Show Summary
    In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization. 

    Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business.

    Links Mentioned In This Episode 
    Get RankMath for your WordPress website 
    Get Local Falcon for Local SEO awareness 

    Articles & Episodes Mentioned in the Podcast

    Episode 22- A Simple Seo Strategy For Your WebsiteEpisode 40 - Tool Evaluation: Rank Math For Easy SEO
    Episode 58 -Google  My Business ReviewEpisode 73- SEO For Ecommerce: Google Merchant CenterEpisode 78-Google Adsense Update 2022Episode 82- Near Me Seo: Top Local Seo Tips
    This Episode Sponsored By:
     
    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
     Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

    Join Us on Social Media 
     
    Facebook
     
    YouTube
     
    LinkedIn
     
    Instagram

    • 24 min
    Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting

    Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting

    Show Summary
    Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative. 
    We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.
    Links Mentioned In This Episode 
    Episode 37- Strong Brand Identity Part 1: The Customer
    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
    Episode 104 - Making Complex Ideas Simple: The Key To Small Business Marketing Sales
    This Episode Sponsored By:
     
    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
     Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

    Join Us on Social Media 
     
    Facebook
     
    YouTube
     
    LinkedIn
     
    Instagram

    • 19 min
    Making Complex Ideas Simple: The Key to Small Business Marketing Sales

    Making Complex Ideas Simple: The Key to Small Business Marketing Sales

    Links Mentioned In This Episode 
    Donald Miller - Story Brand

    Articles & Episodes Mentioned in the Podcast

    Episode 37- Strong Brand Identity Part 1: The Customer
    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
    This Episode Sponsored By:
     
    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
     Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

    Join Us on Social Media 
     
    Facebook
     
    YouTube
     
    LinkedIn
     
    Instagram

    • 22 min
    Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience

    Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience

    Show Summary
    In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.
    Links Mentioned In This Episode 
    Episode 37- Strong Brand Identity Part 1: The Customer
    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

    Link to article for reference and review of the commercial - 
    https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/
    https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/
    This Episode Sponsored By:
     
    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
     Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

    Join Us on Social Media 
     
    Facebook
     
    YouTube
     
    LinkedIn
     
    Instagram

    • 21 min
    Interview with Lindsey Heighes - Post Where Your Audience Is

    Interview with Lindsey Heighes - Post Where Your Audience Is

    Show Summary
    In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!

    Links Mentioned In This Episode 

    Lindsay’s Website

    Purchase A Social Media Audit For Your Business with Lindsay 

    Lindsay’s Social Media Links - 

    Tiktok: https://www.tiktok.com/@ttsmarketingagency
    IG: https://www.instagram.com/ttsmarketingagency/
    FB: facebook.com/TTSMarketingAgency

    TTSMA Repurposing Content Flow (1).pdf

    Podcast episodes, articles, and books mentioned in this episode
    Episode 14 - Email vs. Social Media Marketing
    Episode 37- Strong Brand Identity Part 1: The Customer
    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
    This Episode Sponsored By:
     
    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
     Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

    Join Us on Social Media 
     
    Facebook
     
    YouTube
     
    LinkedIn
     
    Instagram

    • 30 min
    TikTok Vs Youtube Shorts - Where To Post Short Videos

    TikTok Vs Youtube Shorts - Where To Post Short Videos

    Show Summary
    In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it's essential to know which platform is best suited for your brand and marketing objectives. Join us today as we delve into the differences of each platform, discuss strategies to get the best bang for your buck, and ultimately help you decide whether to focus on one or leverage the power of both YouTube and TikTok for your short video content campaigns.
    Products We Recommend

    Get Social Pilot
    Lawyer that Audrey Follows on TicTok for negotiation skills - Jefferson Fisher Justaskjefferson
    Articles & Episodes Mentioned in the Podcast

    Episode 52 -How To Create Professional Marketing Videos
    Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
    Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
    This Episode Sponsored By:
     
    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
     Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

    Join Us on Social Media 
     
    Facebook
     
    YouTube
     
    LinkedIn
     
    Instagram

    • 20 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

axonhealth_abraham ,

Strategic

If you’re looking for a podcast that offers the blueprint for the strategic marketing actions you’ve been looking for, look no further. Audrey lays out the how-tos for marketing without the fluff. Totally recommend if you’re looking to take your marketing strategies to the next level!

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