Inkyma's Marketing Strategies Audrey Kerchner

Show Summary
In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it's essential to know which platform is best suited for your brand and marketing objectives. Join us today as we delve into the differences of each platform, discuss strategies to get the best bang for your buck, and ultimately help you decide whether to focus on one or leverage the power of both YouTube and TikTok for your short video content campaigns.
Products We Recommend

Get Social Pilot
Lawyer that Audrey Follows on TicTok for negotiation skills - Jefferson Fisher Justaskjefferson
Articles & Episodes Mentioned in the Podcast

Episode 52 -How To Create Professional Marketing Videos
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
This Episode Sponsored By:
 
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
 Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
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Episode SummaryLearn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going.
About Today's Guest
Shannon Crotty is a wife and mom of three who lives in West Central Wisconsin. She is the Founder and CEO of Polka Dot Powerhouse, a global connection company for women.
 
Shannon is also the founder and visionary of The Deep End Planner as well as the author of the brand-new book, No One Is Peeing In the Deep End – A survival guide for launching a dream. 

Also, as a sought-after speaker, Shannon not only empowers audiences to be more authentic versions of themselves, but she also provides tools for them to rein in their focus to allow them to more easily reach their goals and launch their dreams. 

Shannon loves golfing, travel, style, fitness, and the good ice! 
Links Mentioned In This Episode 

Learn More about Shannon 

Polkadot Powerhouse Website 

Podcast episodes, articles, and books mentioned in this episode

Deep End Planner

No One Is Peeing In The Deep End (Scroll) 

This Episode Sponsored By:
 
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
 Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

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Show Summary
Welcome to the Marketing Update For March 2023. We're seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we'll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We'll also be taking a closer look at the latest YouTube videos from marketing masterminds.

Here’s what’s in the update:

Combining video and text for better audience engagement
How to use hotspots in video to drive conversions
Insights from marketing masterminds on using ChatGPT and Canva in your marketing efforts
We'll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023. 

Products We Recommend

Get Canva  

Episodes  Mentioned in the Podcast

Episode 52 -How To Create Professional Marketing Videos
Episode 89 - Video Is Where Social Media Is Going: Making Videos On CanvaEpisode 97 - ChatGPT For Marketing
This Episode Sponsored By:
 
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
 Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

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Show Summary
In this episode, we explore a relatively new and rapidly growing segment of the commerce market - Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.

I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it's important for businesses to understand and utilize this innovative way of selling in order to stay competitive.
If you're looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.

Products We Recommend

Get Shopify
Get Mailchimp 
Get Social Pilot  

Articles & Episodes Mentioned in the Podcast

Episode 30- Getting More Revenue From Existing Customers Pt 1 Episode 31- Getting More Revenue From Existing Customers Pt 2Episode 47 - Shopify Review
Episode 73- SEO For Ecommerce: Google Merchant CenterEpisode 80- Shop App By Shopify
This Episode Sponsored By:
 
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
 Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

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Episode Summary ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search. 

In this podcast episode, I will dive into what ChatGPT is and how it can be leveraged by small businesses to enhance their marketing efforts. Don't worry, this tool is not here to replace human marketers, but rather to assist them in reaching their goals in a more efficient and effective manner.
Products We Recommend

Canva - https://inkyma.com/canva
Elementor Pro 
ChatGPT Chrome Extension for built in prompts - AIPRM For Chat GPT  
Marketing Masterminds Youtube Channel for the ChatGPT Journey 
Articles & Episodes Mentioned in the Podcast
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 67- Canva For Small Business Design
How to prevent blog article plagiarism: Tips for avoiding plagiarism ChatGPT
Best email subject line to get marketing emails open 

This Episode Sponsored By:
 
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
 Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

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Episode Summary: 

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

In this month’s marketing update, I am talking with you about:

Chat GPT and where that is going
Canva’s Magic Tool and is it ready yet
Marketing Masterminds Latest Video - How to use social media to increase email subscribers.

Products We Recommend

Get Canva  

Episodes Mentioned in the Podcast
Episode 67- Canva For Small Business Design 
This Episode Sponsored By:
 
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 
 Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 
Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 
 
Facebook
 
YouTube
 
LinkedIn
 
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