Innovating the Future of Professional Services with Aaren Terrett

Episode Description

In this episode, we sit down with Aaren Terrett, a Vancouver-based business leader, to talk about the lessons he picked up building Traction on Demand and taking it through its acquisition by Salesforce. Aaron walks us through that growth story, from a small team to nearly 1,900 employees and $190 million in revenue, and what it actually took to get there.

He shares why culture was never an afterthought for him but a driving force, one that pushed innovation while still putting the people behind it first. Aaron also talks about what he's building now with Vistera, a platform aimed at making professional services more efficient and accessible for small and medium-sized businesses. By combining technology with a network of vetted experts, Vistera is looking to give businesses tailored, cost-effective support and change how professional services work in Canada.

Key Takeaways:

• Culture was central to Traction on Demand's growth, especially through its acquisition by Salesforce.
• Scaling from a small business to a large enterprise brings its own set of leadership challenges.
• Professional services are shifting, and technology plus new delivery models are key to keeping up.
• Vistera gives small and medium-sized businesses faster, more affordable access to expert help.
• Building a strong culture means understanding what different employees actually need.
• Outcome-based pricing creates more sustainable, value-driven client relationships.

Links referenced in this episode:

• www.vistera.ai
• Vistera