Innovation Driven Growth David L. Peterson

Setting up proper accounting for your virtual branch is crucial for future success. The value of your online presence must be clear and concise in order to foster the support and funding it needs from the leadership in your company, so it's time to start strategizing how to measure this. The truth is that it's very likely that your virtual branch is much more profitable than you think, but is being underrepresented in your general ledger. The future of your business may depend on the quality of the digital solutions that you offer, so start investing in your online services today!
Notes👉 The importance of setting the proper accounting in your General Ledger (GL). 00:59✅ Your virtual branch may include consumer online banking, online cash management/treasury services, mobile banking, executing payments, access to eCommerce and others can be part of the virtual branch. 02:15❗ You are probably not accurately representing the actual activity of customers on your GL: Peterson paints four scenarios to show you that. 04:30💲 GL accounting is important because it drives executive decision-making on where money is spent. 08:32‼️ The virtual branch must have its own management and budget: the support of the virtual branch by the C suite and board must be equal to or exceed the support given to physical branches. 10:52⭐ Your virtual branch is likely your largest and most profitable branch: this exercise will not only highlight the need for a permanent change to your GL, but also make it clear that the virtual branch needs to be upgraded. 13:13
Links
 Email David: david@davidpeterson.com  
 Connect with David: www.linkedin.com/in/dlpspeaks
 Learn more about David: www.davidpeterson.com
 Consult with David: www.i7strategies.com
 Sail with David: www.i7sailing.com

You can elevate your level of service with the way you use data mining. Targeting customers with suggestions and recommendations based on mined data needs to be done paternalistically and carefully to avoid being seen as creepy. The goal is to offer a higher level of service that maximizes convenience and personalization, but these personalizations must be communicated appropriately. If you have the customer's best interest at heart, find out how you can better serve them by utilizing data mining.
🧑‍🏫 David teaches a banking technology class at the Graduate Banking School at the University of Colorado: he helps them understand what kinds of decisions they'll make as senior executives in terms of evaluating and understanding technology. 00:584️⃣ Data mining can be used in many scenarios: David shares four examples. 02:54👉 The creepiness is not how we feel about doing something, but how the customer feels. 05:43🏦 Financial institutions can get very granular about how to use customers' data and behavior to provide a very high level of personal service: creepiness is in the eye of the beholder. 07:02🤝 What banks could do with the data is likely paternalistic: it's all about benefiting the customers. 10:59🗣️ How we communicate defines what's creepy. 12:36❓ A key question that we have to ask is, “What is the desired outcome for which this data mining is to occur?” 14:31✅ What most of us think is creepy is likely applied to older customers, particularly baby boomers or super seniors: younger generations expect you to use their data to provide highly personalized service. 15:31🙂 Don't show the same ads to everyone - personalize the customer experience. 16:53
 Links:
 Blog post: www.bankers-bank.com/lessons-from-gsbc-whatever-we-do-we-cant-be-creepy
 Email David: david@davidpeterson.com  
 Connect with David: www.linkedin.com/in/dlpspeaks
 Learn more about David: www.davidpeterson.com
 Consult with David: www.i7strategies.com
 Sail with David: www.i7sailing.com

The SWOT analysis tool is an excellent way for your business to take advantage of opportunities. It's critical to regularly assess your business in order to be competitive in your market. By analyzing your strengths, weaknesses, opportunities and threats, you can develop crucial offensive and defensive strategies. When done right, you can minimize the damage from external sources and find great opportunities to invest in. Take strategic control of your business, and focus on the "O!”
Notes:🟦 SWOT represents Strengths, Weaknesses, Opportunities, and Threats: the purpose of SWOT is to understand the interplay of the organization's internal capabilities with the external activities or entities that might interact with that organization. 01:00👍 The process should accurately represent the organization's strengths and weaknesses: we can assess strengths and weaknesses without being ugly to each other. 02:42📋 It's critical to carefully brainstorm the opportunities and threats to get a realistic list of what they are: there is absolutely no benefit of overstating or understating them. 03:55✅ When you combine each of the four quadrants, the organization can determine a series of offensive or defensive actions or strategies, make targets, and prioritize. 04:46🏦 From an innovation standpoint, any of those four SWOT alignments could be the target of a creative idea: some financial institutions are still making decisions about how overdrafts fit into their long-term future - that falls right into the SWOT analysis. 07:18😀 Focus on opportunities first: David shares examples from the Financial Services realm and several others. 09:51🔷 Securing against threats is important and should not be ignored: if you're not in the habit of getting innovative ideas out in the open across your enterprise, focus on The “O.” 11:15
Links:
 Where will you get Innovative Ideas: www.bankers-bank.com/where-will-you-get-innovative-ideas
 Email David: david@davidpeterson.com  
 Connect with David: www.linkedin.com/in/dlpspeaks
 Learn more about David: www.davidpeterson.com
 Consult with David: www.i7strategies.com
 Sail with David: www.i7sailing.com

To think outside the box, you have to know what the box is. Change your perspective on what the main focus of your business is, and start to think outside the industry norms. When you shift the perspective of the services you provide, this changes the branding of your business, so you can deliver a more profound and appealing message to your customers. Get outside your comfort zone and change the dynamic of your box!
🤔 We need to know where we are if we're going to challenge ourselves to get out of the box. 01:16🧑‍💼 Banking is a transaction-focused business, so banks have trained their people to execute transactions with an extremely high level of proficiency and professionalism. 03:16❓ How would our thinking change regarding services if we don't focus on transactions? 05:26🏦 A bank's primary focus could be targeting, identifying, and establishing customers' goals and dreams: ask each manager that reports to you to come up with an example of a goal or dream that a typical customer would have. 06:12❗ Start a conversation about the value of moving your business focus away from a transactional one: change focus and start the hard work of change of your institution's branding. 08:35📤 It feels comfortable to stay within our industry norms, but radical changes are coming: Are you ready, willing, and able to get out of your box? 10:57
Links:
 Link to Previous Episode: ADD LINK
 Link to The Episode About Goals And Dreams: 37. What do you do? – And How Bankers Should Answer That Question
 Email David: david@davidpeterson.com  
 Connect with David: www.linkedin.com/in/dlpspeaks
 Learn more about David: www.davidpeterson.com
 Consult with David: www.i7strategies.com
 Sail with David: www.i7sailing.com

Thinking outside the box is essential for cultivating innovation in the workplace, and sometimes the craziest ideas can lead to the best results. When we can escape the limitations that we often think with, it can lead to profoundly creative solutions. Exercise your ability to think outside the box and produce ideas in great volume to achieve success!
📤 Thinking outside the box is to explore ideas that are creative, unusual, and not limited or controlled by rules or tradition. 01:22🧩 We assume the solution to the puzzle is contained inside the box: there is no box. 03:48🧠 The key to the puzzle is overriding our brains' tendency to be constrained to predetermined boundaries. 05:55🧒 Put yourself in a mode of out-of-the-box thinking by changing your thinking space, getting a different perspective, and talking to kids - the most creative people on the planet. 06:58📦 You can play thinking games and practice reverse brainstorming to step out of the thinking box. 08:10📣 Getting creative is a volume exercise. 09:52👍 If you have a question about creativity and innovation, reach out to David, and he will get back to you as soon as possible. 10:38
Links:
 The Diagrams for Thinking Outside the Box: www.bankers-bank.com/think-outside-the-box
 9-Dot Puzzle: Sam Loyd’s Cyclopedia of 5000 Puzzles, Tricks, and Conundrums with Answers
 Email David: david@davidpeterson.com  
 Connect with David: www.linkedin.com/in/dlpspeaks
 Learn more about David: www.davidpeterson.com
 Consult with David: www.i7strategies.com
 Sail with David: www.i7sailing.com

 Once your business is committed to innovation, the next step is focusing on the problems that require innovative solutions. This should involve picking a trending or pertinent problem in your industry and engaging your new innovation-driven workforce. Gather data, brainstorm and explore even the craziest of ideas before preparing the final strategic recommendations and putting them into action. Implement your new ideas, overcome obstacles and boldly move forward with success! 
Show Notes:💲 To understand the story, you need to know the OD background: how will your institution tackle this issue? 01:08📊 Data gathering -  assign somebody in your organization to be the repository of gathering all the information. 06:06☑️ Be sure to check out the competitive intelligence. 06:31💵 Brainstorm OD changes and revenue replacement. 07:20🤡 Explore truly crazy ideas: you must not only encourage these crazy ideas but ensure that they will not be ridiculed, even inadvertently. 10:22✍️ Prepare a strategic recommendation for senior leadership and the board. 11:24▶️ Whether you take on the overdraft issue or any other significant change in your service offerings, you can use the template provided above as a high-level methodology for the last step: action. 12:21
 
 Links:
 The Death of Overdraft Fees: www.bankers-bank.com/the-death-of-overdraft-fees
 About OD: Overdraft and Offsetting the Gap
 Email David: david@davidpeterson.com  
 Connect with David: www.linkedin.com/in/dlpspeaks
 Learn more about David: www.davidpeterson.com
 Consult with David: www.i7strategies.com
 Sail with David: www.i7sailing.com