Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor who has worked with clients such as GE Aviation, Johnson & Johnson, L'Oreal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more—not less—creative.
Innovation Inside the Box features structured creativity and innovation strategies for leaders who want to think differently, be more innovative, implement change and, grow. The conversations you'll hear will help you apply innovation methods to services and processes, overcome resistance to ideas, and create a culture of innovation.
You're More Creative Than You Think, IF You Persist!
Today, I’ve got some bad news and some good news.
Good news first: you’re probably more creative than you think you are!
So what’s the bad news? We all tend to give up right at that point when we’re starting to become really creative.
Studies have shown that when we’re facing a creative challenge and things start to feel difficult, we lower our expectations about what we’re able to do. We underestimate our ability to generate more creative ideas.
Overcoming Your Fear of Creativity
Fear of failure is one of the biggest barriers to creativity.
However, if you struggle with fear, don’t despair. There are strategies for dealing with it. In this episode, I’m sharing some of those strategies with you.
The truth is, even though anyone can learn the skill of creativity, everyone also encounters impediments to this skill. There will always be situations where fear will kick in and prevent you from reaching your greatest creative output.
Creating Mind-Blowing Concepts for Toilet Paper with Attribute Dependency
Today’s topic is toilet paper.
Yes, you read that right. We’re talking about toilet paper on the podcast.
I promise there’s an explanation: I want to teach you how to apply structured creativity methods to this everyday product. I believe that if you can learn to create innovative ideas for something like toilet paper, you can apply innovation to just about anything.
Think Inside the Umbrella - Four Thousand Years of Innovation
In this episode, we’re going to look into this everyday object of the umbrella. It may seem like a simple and lowly household object. However, you’d be surprised to know that all five patterns of the SIT method can be found inside of it. Tune in to learn how.
Saving Bees with Structured Creativity - The Task Unification Technique in Action
You may not realize it, but there is a very important part of our food chain that is under duress.
One-third of the food we consume on a daily basis depends on animal pollination. Eighty percent of all flowering plants rely specifically on the pollination of bees. The problem is, these bees are in trouble. Both the honeybee and native bee populations are declining.
I have a great idea! Now what?
Have you ever said the following? “I’ve got this great idea! If only I could explain it to you…”
I’m willing to bet you have. A great idea has popped into your head but you just couldn’t find the right words to express it. You were trying to understand it yourself and then had to go and try explaining it to others.
Every episode counts.
The one podcast that has me listening to every episode. Each one is functional and is part of a powerful method that boosts my creativity. SIT has been transformational for me personally and in my business.
Good podcast to learn to think more creatively
This podcast contains a lot of material from the book, but there are new ideas and examples as well. I think listening to this every week will help me build habits of thinking creatively.
Drew never disappoints
No matter how many times I listen to Drew Boyd, I am never disappointed. He is clear, engaging and always creative. If you are looking to improve your creativity, to think in new ways and to break fixedness, this is the podcast for you!