Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor who has worked with clients such as GE Aviation, Johnson & Johnson, L'Oreal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more—not less—creative.
Innovation Inside the Box features structured creativity and innovation strategies for leaders who want to think differently, be more innovative, implement change and, grow. The conversations you'll hear will help you apply innovation methods to services and processes, overcome resistance to ideas, and create a culture of innovation.
The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside
How does a company like Procter & Gamble take their air freshener product that’s lagging in the market and all of a sudden propel it to first place, adding 20 points of market share in just a matter of four months?
Procter & Gamble assembled a team of marketing and technical people, and they applied systematic inventive thinking, where they particularly used the SIT technique called Multiplication.
How to Create and Run an Innovation Pilot Program
Once you've embraced this idea that creativity can be systematic, and you've started to invest time and energy learning the Systematic Inventive Thinking or SIT – a very common question for you at this point is – how do you spread what you know to others?
Fixedness: Your Main Barrier to Creative Thinking
Every day, you face at least one situation where a creative idea would come in handy. But there are just times when you feel like nothing comes out of you.
Today, let’s take a deep dive into how you can break your fixedness so you can start adding some creativity into your business, your systems and processes, and everyday life.
Process Innovation: Unlocking New Value in What You Do Everyday
Does the SIT method work with services as well?
This is actually the most common single question that I get about innovation and the SIT method.
And the quick answer is, YES!
The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in process innovation.
Innovation Dream Teams: The Secret Formula to Drive Team Success
Does your organization struggle with generating better ideas? Unfortunately, the traditional brainstorming approach doesn't work.
Innovation is a team sport. You're going to get better and richer innovation when colleagues and other support people around you are involved in generating novel ideas.
Why People Resist Your Innovative Ideas and How To Overcome It
With innovation comes resistance. They define each other. An idea can’t be innovative unless it’s met with resistance, so we should see it as a good thing.
Customer ReviewsSee All
Every episode counts.
The one podcast that has me listening to every episode. Each one is functional and is part of a powerful method that boosts my creativity. SIT has been transformational for me personally and in my business.
Good podcast to learn to think more creatively
This podcast contains a lot of material from the book, but there are new ideas and examples as well. I think listening to this every week will help me build habits of thinking creatively.
Drew never disappoints
No matter how many times I listen to Drew Boyd, I am never disappointed. He is clear, engaging and always creative. If you are looking to improve your creativity, to think in new ways and to break fixedness, this is the podcast for you!