Innovation’s Linguistic Barrier

BOLOGNA, ITALY: Words matter, dear innovators, so pick them wisely. The world’s premier innovation scientists, Gino Cattani (New York University) and Simone Ferriani (City University of London), have just concluded a monumental study into how language, alone, allows others to correctly appraise an innovation’s value. A good example might be Steve Jobs asking Universal Music Group for the rights to sell their music catalogues on Apple computers. Which words must this jeans-clad techy use to convince a board of ultra-conservative executives that he holds the keys to music distribution’s future? Let’s discover innovation’s linguistic barrier! As always, all information about upcoming shows may be found at www.simeonmorrow.com #innovation #entrepreneurship #business #design #marketing #artofthepitch #nyu #nyusterns #innovationscience #cityuniversityoflondon #businessinsider #mba #stevejobs #apple #iphone #businesswoman #businessman #barrierstoinnovation