161 episodes

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders

Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Email Eric(at)InnovatorsCanLaugh(dot)com

Innovators Can Laugh Eric Melchor

    • Business
    • 5.0 • 11 Ratings

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders

Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Email Eric(at)InnovatorsCanLaugh(dot)com

    Learn How To Be A Great CEO, Not Just A Founder with Simon Court

    Learn How To Be A Great CEO, Not Just A Founder with Simon Court

    Send us a Text Message.Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great BusinessIn this conversation we discuss:The journey from startup to scaling business requires a shift in leadership approach and mindsetStartup failure is often attributed to leadership decisions and the lack of a growth mindsetRecruiting the right team involves understanding the pivotal skills needed and using tools like the GC index for assessmentSubscribe and leave...

    • 21 min
    Why your brand needs a Villian - Narrative Positioning with Joe Daniels

    Why your brand needs a Villian - Narrative Positioning with Joe Daniels

    Send us a Text Message.-> Watch on YouTube! Video: https://youtu.be/220nRv-DqXMJoe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.In this conversation we discuss:The power of narrative positioning in marketing and the impact of storytelling on brand perception.The concept of villains in marketing and the importance of storytelling in B2B marketing.Roxy Music, not thinking wealthy enough, Buying LondonSubscribe and leave a rating to sta...

    • 26 min
    Dragon's Den, on track to do $3.5M in ARR, and Growing LinkedIn Audience to 125k Followers

    Dragon's Den, on track to do $3.5M in ARR, and Growing LinkedIn Audience to 125k Followers

    Send us a Text Message.-> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZwTom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency. His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars. We discuss:- what are the biggest lessons he's learned as a bootstrapper- how does an introvert lead a fully remote team- how did he grow his LinkedIn audience from 20k followers t...

    • 24 min
    Unlocking Productivity: Kelly Goss on No Code and AI for Business Automation

    Unlocking Productivity: Kelly Goss on No Code and AI for Business Automation

    Send us a Text Message.If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you.Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows. Kelly also explains the foundational principles of automation, the importance of understanding existing workflows, and ho...

    • 26 min
    SEO Mistakes B2B Tech Companies Make: Sam Dunning

    SEO Mistakes B2B Tech Companies Make: Sam Dunning

    Send us a Text Message.Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/trySam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.TakeawaysWebsites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is c...

    • 25 min
    Connecting B2B Brands with Reputable Influencers: Hector Forwood from Flooencer

    Connecting B2B Brands with Reputable Influencers: Hector Forwood from Flooencer

    Send us a Text Message.Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/tryHector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.00:00 Introduction and Background02:58 Adrenaline-Fueled Hobbies03:26 Getting Started in Sales04:16 Effective Sale...

    • 22 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

michaeljflores ,

Great content

Great content and authentic information to help all businesses. The information is valid, appllicable and overwhelmingly fun to listen to.

Guerrero H ,

Awesome podcast 👍

This was my first podcast to actually listen too, the host has such a natural talent when interviewing his guest , I caught myself laughing 😂 along with him and the guest , not to mention the information the guest shared about his marketing experience 🙌#10

Drew_wallace ,

So many good episodes

I LOVE this podcast. I learn so much about startups and business. Eric is an amazing host and he chooses the best guests. I’m glad I came across this podcast!

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