48 min

Inside the Customer Mind: Jobs-to-be-Done Theory with Bob Moesta The Talent Angle with Scott Engler

    • Business

What poses the greatest competitive threat to your local church? Conventional wisdom would say other churches, but Bob Moesta, Co-author of The Jobs-to-be-Done Handbook, argues that the largest competitive threat to formalized religion might actually be…Crossfit.
Bob Moesta, President and CEO of the Rewired Group and Co-Architect of “Jobs-to-be-Done” theory, joins the CEB Talent Angle to discuss how he helps companies grow by fundamentally understanding how customers shop and why they buy. By adopting the “Jobs-to-be-Done” mindset, Bob believes that business leaders can create innovators across the enterprise and teach them how to turn struggling moments into opportunities for innovation.

What poses the greatest competitive threat to your local church? Conventional wisdom would say other churches, but Bob Moesta, Co-author of The Jobs-to-be-Done Handbook, argues that the largest competitive threat to formalized religion might actually be…Crossfit.
Bob Moesta, President and CEO of the Rewired Group and Co-Architect of “Jobs-to-be-Done” theory, joins the CEB Talent Angle to discuss how he helps companies grow by fundamentally understanding how customers shop and why they buy. By adopting the “Jobs-to-be-Done” mindset, Bob believes that business leaders can create innovators across the enterprise and teach them how to turn struggling moments into opportunities for innovation.

48 min

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