Inside Fashion Marketing by Zalando Marketing Services Zalando Marketing Services GmbH
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- Business
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Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at https://zms.zalando.com/
Have something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: zms_info@zalando.de
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#40 2024 outlook - be ahead of the game, on and off site Zalando
Let's kick off season 4 of "Inside Fashion Marketing" with episode #40 and our guest, Mark Rutten, who's Head of Sports & Premium Partner Management at ZMS. Mark and Andreas will guide us through a promising 2024 outlook, some of the initiatives that are planned, and what exactly brands should keep in mind for the upcoming year to be successful on and off site Zalando.
They're also talking about the success campaign of GAP "Sharing Pride" from 2023 - you can find the Case Study here. Last but not least, we're excited to open the entries for the 4th edition of the ZMS Partner Awards - get all the details here. -
#39 - 2023 highlights and what 2024 has in store for us
In this final episode of the year, Andreas catches up with Heike Lari, Director Partner Consultancy & Propositions at ZMS, to have a look back on some of the incredible projects and results we achieved this year together with our partners. Tune in to hear Andreas and Heike unpacking ZMS-specific highlights, and looking at their crystal ball to give you some insights into what’s coming up in 2024!
Want to dive deeper? Check out our ZMS Branding Study 2023 -
#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden
Today Andreas unpacks Steve Madden's influencer event secrets together with their very own Lisanne Stolk, Trade Marketeer at the shoes and accessories brand. Steve Madden not only used their latest influencer event in Berlin to create extraordinary and unique onsite campaign content but also generated enormous buzz on social media, without even booking any deliverables with the influencers. Tune in to get to know what they've been doing exactly to reach outstanding KPIs!
You want to dive even deeper into the KPIs itself? Find the case study here! -
#37 Developing cultural credibility with a new generation of values-driven shoppers
Today on the podcast, Andreas is delving into the captivating realm of values-driven branding strategies with Elena Cobo Arranz, Senior Consultant at ZMS Insights, who has been driving a large-scale study into exactly this topic. Danyang Yu, Team Lead of Consulting at ZMS Insights, will also provide a holistic perspective of how we leverage these insights at ZMS. If you've been curious about entering this sphere, especially when engaging with Gen-Z customers, look - or should we say, listen - no further!
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#36.2 Strong partnerships: the secret to Levi’s® 150 year success
Tune in to part 2 of this two-part episode with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co.®, and hear all about what Levi’s® did to celebrate its 150 year birthday! Check out the case study here.
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#36.1 Strong partnerships: the secret to Levi’s 150 year success
Today Andreas talks with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co. about how Levi’s has maintained its position as a denim classic for 150 years. The secret ingredient? Strong partnerships! Tune in to part 1 of this two-part episode and hear all about how Levi’s maintains relevancy in a volatile fashion landscape.
Customer Reviews
Great Show!
Great insights into the fashion world and how it works. Planning to share with my fashion Marketing students as a great form of education as well as insight into some of their favorite brands! Great work - thanks!