An inside look at one of best run customer experience teams (with Eli Weiss, Director of Customer Experience at OLIPOP‪)‬ DTC POD: How The Best Brands Are Built

Eli Weiss, director of customer experience at Olipop, joins the POD to give some insight on the business’s growth, customer experience strategy, and retention.

Olipop is a beverage company, formulating a gut healthy soda with plant fiber, prebiotics, and botanicals.

Eli recognized that when it comes to creating a good brand, having a good product is only half the formula to keep consumers happy and returning.

Stay tuned as Eli discusses key components to heighten the customer experience and how empowering your team leads to success.

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We Speak About:

[02:28] Eli introduces himself and Olipop
[03:45] What customer experience means to the brand
[05:34] How to curate an intentional SMS
[09:01] Implementing personalization into a marketing channel
[12:13] Elements of a subscription to create retention
[15:01] Where to brand discovers inspiration for their subscription model
[15:53] Factors that have led to brand growth
[20:31] important steps during customer acquisition
[22:13] How to scale the customer experience
[24:16] The importance of empowerment
[25:48] Allocating finances to the customer experience
[27:17] How to drive brand loyalty
[29:43] Thinking like a customer
[31:58] What’s next for Olipop and where to find Eli Weiss and the brand online