Inside the 2025 Content Report with Josh Spilker of AirOps

How are content teams really adapting to AI in 2025?

Join Ali Schwanke and Josh Spilker, Content & SEO Lead at AirOps, as they unpack the latest insights from the State of Content Teams 2025 report.

Based on findings from 144 content leaders, this episode explores the future of AI in content workflows, why answer engine optimization (AEO) is rising, and how roles like the content engineer are reshaping what high-performing teams look like.

In this episode, you’ll learn:

• The 4 stages of AI adoption and why only 17% of teams have fully integrated AI
• How AI can reduce bottlenecks in research, ideation, and approvals
• The rise of the “Content Engineer” and why every team will need one
• A fresh look at content metrics in a zero-click, AI-driven world
• Why AEO matters now—and how to optimize for it

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State of Content Teams Report 2025: https://www.airops.com/

Check out the Descript Case Study: https://www.airops.com/blog/descript-drives-35-organic-traffic-growth-with-content-refresh-workflows

Explore AirOps Academy: https://www.airops.com/academy

Connect with Josh on LinkedIn:

https://www.linkedin.com/in/joshspilker/