Inside the IRL Renaissance: Designing for Community

In this episode of Inside the Brand Experience, Invision’s SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director at Eventbrite, to unpack the IRL renaissance reshaping how brands build community.

Jessie shares what Eventbrite’s data is revealing about the surge in in-person experiences—from phone-free gatherings to hyper-local gatherings—and why audiences are demanding more intimacy, belonging, and authenticity from events.

You’ll hear how brands can design experiences that prioritize connection over attendance, tap into local culture (yes, even cheese raves!), and use technology in a human-first way to fuel loyalty, advocacy, and movement-building.