24 min

Inside The New York Times's video strategy The Business of Content

Overseeing much of the video production at The New York Times is Nancy Gauss, executive director of video. I recently interviewed Gauss about her team’s approach to video creation and how it fits in with The Times’s larger goals in driving brand loyalty and paid subscriptions.

Overseeing much of the video production at The New York Times is Nancy Gauss, executive director of video. I recently interviewed Gauss about her team’s approach to video creation and how it fits in with The Times’s larger goals in driving brand loyalty and paid subscriptions.

24 min