Inside the World of Home Staging with Ilana Weismark Episode #129 Real Estate Experiment

GUEST BIO

Ilana Weismark is the owner of Ooh La La Home Staging, LLC, a home staging company based out of Atlanta, Georgia. Ilana however grew up in France, where she studied English and Economics. At the age of 21, she moved to London where she immersed herself in a new culture and also studied for her Master’s Degree in Foreign Language Education.



Ilana is all about change! She doesn’t go very long without changing something in her life and surroundings (excluding husband and children)! You can imagine that this comes very handy in home staging. She is never hesitant to play around with colors, furniture placement, type of furniture, accessories,vignettes etc. This ability to embrace change alongside her inherited Frenchflair for aesthetics make her a Stager Extraordinaire! Discover the reasons why you need a home stager when looking to sell your property as an investor.



HIGHLIGHTS OF THE EPISODE

01:40 - Background of the guest

10:10 - Importance of staging a property

19:42 - The process of staging

27:30 - Sourcing materials for the business

32:01 - Home staging design style



KEEPING IT REAL

34:13 - The difference between Interior Designers and Home Stagers

41:40 - The process of working with a Stager

49:40 - The Struggles of doing it the first time

53:20 - Tool to success



NOTABLE QUOTES (KEY LESSONS):

“Alway purchase something with a purpose, not in a vacuum.”



CONNECTING WITH THE GUEST

Official Website

Instagram

Facebook

LinkedIn

#ExperimentHomeStaging