3 min

Insight: The Need For A Good Hypothesis (And How To Create One‪)‬ The Ecommerce Insights Show

    • Marketing

Jon MacDonald, our CEO, shares why having a solid hypothesis is a critical step to starting any conversion optimization effort and covers the three most important components of a good hypothesis.

Jon MacDonald, our CEO, shares why having a solid hypothesis is a critical step to starting any conversion optimization effort and covers the three most important components of a good hypothesis.

3 min