Sales and Marketing Show dedicated to the Janitorial Industry. Helping to differentiate, Position and stay head of the competition.
Cleaning For Health Not Appearance
Cleaning for health is what we want to do. And when we clean for health, what we do is we improve cognitive function with people by 61%. We improve productivity by between two and 18%. We improve absenteeism, we improve math scores. We improved reading scores. We reduce water consumption. We reduced packaging consumption way reduced turnover.
Product Labelling Issues During Covid-19
Hey Jansan nation it's Adon here today. I want to talk about something I see going out in the marketplace. Right now and that is lot of spraying of product.
There is a lot of people out there with their spray bottles of disinfectant, and they're spraying tabletops and desks and what have you? And though there is positives and there are negative that what I want to talk to you about today is us in the industry need to step it up and help those that are not by helping them protect themselves, helping them protect others.
Now what do I mean? Well, they are using the product, but they are not labeling properly. I see them grabbing a bottle, spraying a surface, putting it down, walk past or I look at the bottle and the bottle isn't labeled at all in a lot of circumstances, and in some circumstances it's ok labeled. So let's remember, too, help potential customers or just people in general using products how to use it properly or label it properly.
So let's refresh what to do. We know this number one. Make sure the name of the product is on. They're not disinfected, but whatever the name of the disinfectant is, envir care neutral, disinfected as an example.
Oh, it has the name. Then it has a reference to what you need to do to protect yourself. Ppe personal protective equipment. Most circumstances that's gonna be wear gloves, wear goggles, reference to protecting yourself.
And the third piece is a reference to the sdf. She please see sts sheet. Okay, because what this does is that keeps it makes a very complicated product in some circumstances and a mass labeling, and it reduces it down to three.
Easy remember steps. Name of the product, reference to health and safety. Protect yourself, ppe and a reference to the sds. She when you have those three things, then if somebody actually accidentally drinks the product or wants to use the product or what have you, they can look at the label. They say. I know the name I know I need to protect myself. And if I want more information, I can see the sds she so together we can help the marketplace adapt these new practice, but adapt them with health and safety as the primary focus.
Adon Rigg I will see you in the next video
The Power of a Sales Prospecting Strategy
Selling without a sales strategy is like driving into a unknown city without a map. Selling requires a set of activities that direct the sales towards the expect and desired outcome.
Sales Prospecting with a Sales Strategy - Pillar 3 Episode 229
Every Salesperson needs a sales strategy. In this Episode we look at Pillar 3 of the 5 Pillars of selling for success.
Power of a Sales Strategy and the 5 Pillars.-Episode 228
uccess in sales comes when you have a sales strategy. The 5 Pillars of Selling is just that a set of activities that create selling success
Sales Strategies and the 5 Pillars -Episode 227
Hello adon rigg here and another episode of janitorial marketing solutions now. Today I wanted to continue the discussion of the five pillars of selling. Now, if you remember from the first episode, we talked about the importance of having a selling strategy, and that strategy is a set of activities, so you need to have a set of activities that you do on a consistent basis that helps breed success.
Now there are a lot of people sales people, particularly that have gotten by for many, many years of just kind of winging it, being good and charismatic and good to their customers and treat them well and service them well.
And they've been successful and there's definitely always people that can do that. But for the most part, people need to have a set of activities and selling strategies that they work on a consistent basis to grow their business, maintain their business and convert prospects too get to customers.
So in the last episode talked about positioning and the importance of positioning today I want to talk about the second piece of the pillar, or pillar number two, which really is in conjunction with positioning. So that is prospecting okay, so positioning is prospecting, and prospecting is positioning.
Let me explain. If i'm out in a a social event, i'm talking to whomever random person doesn't matter. They might not be a customer or even a potential customer, but i'm talking to them.
I'm positioning myself to them, right? So when I leave there, they're going to say, oh, I really like that guy or they're gonna say, you know that guys a bit of an idiot.
Whatever 1 may think is how on position. So if they think that guy's an idiot now imagine me now trying to get in front of them, to sell them, to get an appointment, to talk to them about their needs and and do discovery call, try to help them.
I'm position poorly. They're not going to do it. And neither would you? Neither would i. So positioning is prospecting because if you're positioned properly, it apprehends your prospecting.
Likewise, once you put on your prospecting, you're going, go look for customers or prospects the way that you do it, you're positioning yourself, so if you're positioning yourself, you're prospecting. If you're prospecting your position yourself. So the question is how are you prospecting?
How are you positioned yourself? And they're one in the same. So you need to be systematic and methodical and strategic in your approach and recognize that prospecting is positioning and position is prospecting.
And the better your position, the less prospecting you have to do. But if you're not positioned, if anyone doesn't know who you are, then it makes prospecting that much harder because you're starting from zero.
No one knows who you are not aware of you. They don't know what you do. You know what you're like. They don't feel like they know you now imagine this for an example, you take two actors.
Take pick your favorite active. Let's just say it. Jim carey. So you take jim carey and take another actor that is equally as good equally is funny and maybe even better.
And now that those two actors are going to try to sell you something, they're going to try to get you to go to a donate to a charity. They're going to try to get you to do something who has more influence, who is going to draw more people who is going to have a bigger impact.
Well, I think you would agree that jim carrey would. He's not necessarily a better actor than the no name person, but he has a higher platform.
People know who he is. He has more influence. If he walked into a mall, people go, oh, my god, there he is. And he would have all these people already like him and he could influence them.
He could prospect him. He could try to sell to me, to try to convert them to ah mindset, believe for whatever that he's trying to sell. The no name person couldn't.
He's starting from zero. That
Customer ReviewsSee All
Great show for anyone in the industry
Adon breaks things down and shows the value of clean. This guy is amazing. If you are new to the industry or tired of price driving selling. He can help. I’ve used this ideas and they works. Thanks for the show