During the height of the Covid-19 Pandemic, marketing executives, and brothers, Jon and Paul Kramer were discussing the decisions each had made in their lives. The good, bad, big and small and how each of these decisions had informed and transformed their lives.
Out of these heartfelt conversations came the idea of helping others make more considered decision in their lives. And, while there are literally thousands of books on decision making, they started to discuss how to improve on these “how-to” text books to make the art of better decision making easier and more gratifying.
An ongoing theme was “If I knew then what I know now…”
“If I Knew Then What I Know Now – Insights Through the Rearview Mirror” is a journey through the decision-making process of interesting people. The question we will attempt to answer is there a decision-making framework that can lead to a more successful process? A way that will help you make better decisions.
In each episode, we will talk to interesting and intriguing guests about the decisions they have made in their lives, exploring the constructs they may have used and the learning that they have found in their very own “If I Knew Then What I Know Now” journey. Through these discussions, we will illuminate and amplify better ways to approach decisions and help you avoid deciding for the wrong reasons.
Join our Podcast and subscribe to “If I Knew Then What I Know Now – Insights Through the Rearview Mirror” every Friday at 12:00 noon on Spotify, Pandora, Apple Podcasts, Google Podcasts or Stitcher.
Insights Through the Rearview Mirror, Season 1 Summary
Today’s episode is a wrap-up of season one. Over the past four months, Jon and Paul have been interviewing six influential people, including Hollywood directors, politicians, business executives, and life and executive coaches.
Lisa Kramer: The Role of Internal Guidance in Decision Making
Today’s guest speaks on how to navigate divorce while maintaining loving relationships with your in-laws, and the lessons she has learned from her experience on making better decisions.
Jim Himes: A Political Perspective on Decision Making
Paul welcomes Congressman Jim Himes. He has been the U.S. representative for Connecticut’s fourth congressional district since 2009, and was recently named Chair of the Subcommittee on national security, international development, and monetary policy of the House Financial Services Committee.
Jimmy Lynn: The Decisions That Drive Digital Transformation
Today’s guest is a leader in social and sports digital marketing and a highly engaged philanthropist. A visionary whose decisions have continuously placed him at the front of the line of digital transformation in the sports entertainment and commerce industry.
Jim Weinstein: Charting The Path From Advertising to Advising
Too many people equate decisiveness with urgency and snap judgements. This often leads to decisions that they quickly regret making. Today’s guest makes the case that the more time you take in making big decisions (within reason, of course), the more perspective you gain and, in turn, the more confident you become when you finally pull the trigger.
Drayten Howell: Driving The Base Line From Hoops To Hemp
Drayten Howell: How a 23-Year-Old Student Athlete Found Success in the Cannabis Industry
Today’s guest is currently undergoing a journey that is nothing short of amazing. Only in his 20s and coming from a modest background, he was able to carve out a new path for himself in the incredibly competitive cannabis industry—in California, no less. Find out how he navigated the countless challenges involved in starting his business and the decision-making framework he uses to keep himself on course.
How can I discover the decision-making constructs that uniquely work for me?
What do I need to keep in mind when starting a business in an incredibly competitive industry?
Why does “being a consumer of my own business” lead to brand loyalty?
Jon welcomes Drayten Howell, the young CEO of Indacut, the first cannabis delivery service licensed through the city of Santa Barbara. He has a fascinating story to share. At the age of 23, Drayten quit college with a full-ride basketball scholarship to start a cannabis business. Needless to say, he has made a number of major life-changing decisions.
3 MAJOR POINTS DISCUSSED
Have a decision-making framework and set of non-negotiable standards unique to you. There is no one-size-fits-all decision-making framework. Know what works for you, mentally, emotionally, and even spiritually. Drayten abides by three constructs that he goes through before making any big decision: Firstly, Drayten always seeks wise counsel, whether from his mom or grandma, coaches, and other close friends and acquaintances that he trusts. Secondly, as a believer in God, Drayten always prays before making a major decision. Finally, alongside prayer, Drayten meditates on every life-changing decision that comes his way.
To build brand loyalty in your business, provide a product at a great price. Many new entrepreneurs tend to forget that they’re making a product for other people, not for themselves. You have to know what you’re providing, and you have to be providing what your target market wants right now. In the cannabis industry at least, Drayten recommends not following trends because “trends are saturated”. If you don’t provide your customers what they want now for the price they’re willing to pay now, they can go right down the street to your competitor.
Be a consumer of your own business. Always put yourself in the shoes of your customers (and potential customers). Gauge the efficiency and effectiveness of your business processes by asking yourself whether you would be happy with the products you’re offering and the service that went into it.
OUTLINE OF THIS EPISODE
Drayten’s decision-making framework [02:35]
How Drayten turned his life around created this incredibly unique path for himself [09:19]
Applying Drayten’s early, mostly self-taught lessons on business in the real world [12:21]
Getting the business underway while going blind [16:00]
How Drayten went about attacking his deliverables in the early days of business [20:11]
Drayten’s biggest obstacles to getting Indacut up and running [24:12]
Building brand loyalty [26:49]
The two biggest surprises Drayten has encountered so far and how he addressed them [28:50]
Drayten’s plans for the growth of Indacut [30:42]
Considering a franchise model in the future [33:28]
How Drayten keeps up as the primary decision-maker in his business [34:48]
Decisions that Drayten regrets since starting his business[36:50]
ABOUT OUR GUEST
Drayten began thinking about entering the cannabis industry in 2018 during his summer classes at SBCC. He knew the industry would be growing as the market opened for recreational use. Shortly after summer classes ended, Drayten was on his way north to attend NCAA Division 2 Holy Names University on a basketball scholarship.
While Drayten was attending Holy Names University as a full-time student athlete, he started doing all of the backend work for Indacut. He began drafting business plans,
Tuning in = a good decision
Genuine, honest, insightful, and fun, Paul and Jon create a conducive atmosphere for learning and reflection on an all-important topic. As a spiritual director, life coach, and consultant who works with a diversity of leaders across the country, one of the primary ways I support leaders is in developing and refining their decision-making process. This topic is a HUGE deal, and the Kramer brothers approach it with a winsome humility rooted in a life-time of decision-making at a high level of leadership. They each add their own color to the conversation and include guests you'd want to sit and chat with over coffee. Kudos to the Kramer brothers on their wonderful contribution to the podcast world!
What’s better than one mentor? How about many perspectives?
I can’t help but wonder if I would have made my business/life decisions differently if I had the benefit of hearing how so many successful people made theirs. I find these stories fascinating. And they have inspired me to reflect on my own decisions and criteria. I think this series would be very useful to young folks as they travel on their journey of life. If nothing more than reducing the angst that often accompanies these kinds of decisions. Clearly there is no one “right” way to make these decisions. But if you can find one, or a combination that feels right to you, and you know others have used it successfully, it may ease the decision-making process and give you more confidence in your decision. Nice job guys!
Always good to hear of others right and left hand turns in their lives. Interesting insights in every episode.