"Inspired to Invest" Podcast

Serena Holmes

The "Inspired To Invest" Podcast shares stories from inspirational business owners, entrepreneurs and real estate investors, how/why they got started, challenges/obstacles faced, successes achieved, lessons learned and much more. Never miss an episode! The host of "Inspired To Invest", Serena Holmes, ran her own multi-award winning brand experience agency for 18 years and has been investing in real estate for over ten years. Throughout the course of her career, she has had the chance to get to know some super amazing people who have taken charge of their lives to start a business and/or invest in real estate to completely change the trajectory of their finances, their future, and the legacy they will leave behind for their family. With this said, the concept for “Inspired To Invest” was born. Please join in as we journey through the episodes, featuring inspiring stories from business owners, entrepreneurs, and real estate investors. We hope that by hearing these stories that you will find the inspiration, encouragement, and confidence, to get started on your own path. "When you invest in yourself, the sky's the limit!" To watch episodes rather than listen to them, go to Serena's YouTube page: https://www.youtube.com/@serenaholmesrealtor/podcasts and make sure you subscribe! For past episodes or to apply to be on the show, go to https://linktr.ee/inspiredtoinvestpodcast and to get in touch directly, go to inspiredtoinvestpodcast@gmail.com. In addition, Serena recently launched a new business called Executive Lens. Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex! Learn more at https://executivelens.co Thank you in advance for your support.

  1. From Rock Bottom To 500+ Real Estate Deals A Year

    54M AGO

    From Rock Bottom To 500+ Real Estate Deals A Year

    If you’ve ever wondered how far grit, creativity, and pure resilience can take you in real estate… this episode will stick with you. Welcome back to episode 125 of Inspired To Invest.  To watch rather than listen, click here. In today’s conversation, I sit down with Shawn Getty, one of the most explosive success stories in Canadian real estate. In just six years, Shawn went from broke, injured, newly divorced, and living on a mattress in a rented room… to becoming one of the highest-selling solo agents in the country with 186 deals in a single year — and now leading one of Canada’s largest real estate teams, closing around 500 transactions annually with eXp Realty. And the best part? Nothing about his journey was “easy.” It was built on hustle, door knocking, social media strategy long before it was cool, and a level of belief in himself that outworked every disadvantage stacked against him. 🔥 What You’ll Learn in This Episode This isn’t a highlight reel — it’s the truth about what it actually takes to build a real estate business from nothing. We cover: 🚀 How Shawn Got Started While Completely Broke Shawn shares the raw story of being six months behind on bills, selling his furniture for food, hiding his car from repossession, and trying to break into real estate during one of Calgary’s toughest markets. 💡 The Exact Prospecting Strategies He Used to Get His First Deals Including how he generated business from: Door knocking (up to 300 doors per day)Calling through his sphere with zero “salesy” tacticsHyper-local social media commentingFree Facebook Marketplace listing blitzes that produced 20+ deals a yearThese are practical, repeatable, zero-budget strategies new realtors can use right now. 📱 How He Built Local Celebrity Status Through Social Media Shawn breaks down his “Blitz Strategy,” how he reverse-engineered Instagram to get hyper-local exposure, and how he turned simple DMs and comments into thousands of followers and a consistent pipeline. 💪 The Mindset Shift That Finally Changed Everything Shawn talks about the real reason most agents fail: They set income goals instead of skill-building goals. He explains the power of focusing on reps, not results — and why the first year should be dedicated to mastering skills, schedule, and strategy. 🤯 The Wildest Story From His Career (A Foreclosure You Won’t Believe) From a nine-hour drive in a blizzard… to a homeowner chasing him outside barefoot… to selling a listing with no photos. This one is unforgettable. 🎯 The One Piece of Advice He Wishes Every New Realtor Would Hear If you're building a solo business or considering growing a team, this segment is gold. 🌟 Why This Episode Matters Shawn’s journey is a reminder that your starting point doesn’t define your destination. Whether you're a brand-new agent, an agent struggling to find momentum, or someone thinking about a reinvention — this episode will give you the roadmap, the inspiration, and the tactical steps to move forward. To connect with Shawn, click here 🔔 If you enjoy conversations like this, make sure to hit SUBSCRIBE and tap the bell so you never miss an episode of Inspired To Invest. Thank you to M1 Capital Connectors for bringing us this month’s episodes.  Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Find out how!  Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca. ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀     ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min
  2. How To Build Financial Freedom For Your Family

    DEC 17

    How To Build Financial Freedom For Your Family

    If you’ve been trying to figure out how to build financial freedom for your family, then this episode is for you.  Welcome back to Inspired To Invest! This week, Reine Becker is here for ep124. Reine is the founder of Becker Premier Properties, a Houston-based multifamily investment firm helping high-income professionals create passive income, legacy wealth, and lifestyle freedom.  To watch rather than listen, click here. Reine shares her inspiring story of transitioning from a 15-year corporate career into full-time real estate investing — leveraging her background in operations and Lean Six Sigma to build a systems-driven, scalable investment business.  You’ll learn:  🏢 How to transition from the corporate world to real estate investing  💡 Why multifamily investing offers true return on time and freedom  💸 The key financial metrics every investor should know (8% cash-on-cash, 14% IRR, 2x equity multiple) 🏘️ How to identify value-add properties and make an impact in local communities  💪 How to overcome challenges in today’s competitive market and stay disciplined as an investor  👩‍👧‍👦 How Reine balances motherhood and entrepreneurship while building generational wealth If you’ve ever wondered how to replace your W-2 income with real estate cash flow — or how to create a business that funds your dream lifestyle — this episode will light a fire under you.  🎧 Watch until the end for Reine’s best advice on systems, mindset, and chasing your dreams — no matter where you are in life.  Thank you to M1 Capital Connectors for bringing us this month’s episodes. Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls.  Find out how!   Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca.  ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀  ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    27 min
  3. College Funding Secrets

    DEC 3

    College Funding Secrets

    What if the way you’ve been taught to save for college is actually costing you more—and reducing your child’s financial aid eligibility? 🎓 Welcome back to ep123 of Inspired To Invest. To watch rather than listen, click here. Lance Morgan, author of College Funding Secrets, is here to uncover powerful, little-known strategies to pay for your kids’ education—without draining your savings or missing out on financial aid. Lance shares how he went from a career in IT to founding College Funding Secrets after realizing that traditional advice about saving for college often backfires. Learn how real estate, tax planning, and infinite banking can transform how you prepare for one of life’s biggest expenses. You’ll discover: ✅ Why college savings plans like 529s can hurt your financial aid eligibility ✅ How to use real estate investing to offset tuition costs and reduce taxes ✅ The hidden “third cost” of college most families overlook ✅ How life insurance can boost financial aid and serve as a long-term wealth strategy ✅ The role of emotion vs. logic in family money decisions ✅ How to teach your kids about money by example—not lectures If you’re a parent, real estate investor, or entrepreneur who wants to invest smarter and protect your family’s financial future, this episode is packed with game-changing insights. 👉 Don’t forget to LIKE, SUBSCRIBE, and RING THE BELL 🔔 so you never miss an episode of Inspired To Invest. New episodes every week with expert guests on real estate, wealth, and financial freedom. Connect with Lance Morgan: 🌐collegefundingsecrets.com Thanks to M1 Capital Connectors for bringing us this month's episodes. Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Find out how!  Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca. ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀 ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 min
  4. Transforming World Class Destinations Into World Class Investments Inspired To Invest Ep123 With DeAnna Lee

    NOV 26

    Transforming World Class Destinations Into World Class Investments Inspired To Invest Ep123 With DeAnna Lee

    What if your next investment didn’t just build wealth — but created unforgettable memories, too?  In this inspiring episode of Inspired to Invest, Serena Holmes sits down with DeAnna Lee, founder of Collective Destinations, a lifestyle-hospitality investment fund redefining what it means to invest in real estate.  To watch rather than listen, click here. From house hacking before it was a trend to building luxury resorts in the Dominican Republic and Utah, DeAnna’s story is a masterclass in resilience, vision, and conscious investing.  After a dirt-bike crash forced her to pause, she discovered how to create a business that worked whether she was hustling or healing — and scaled her portfolio into a multimillion-dollar hospitality empire.  💡 You’ll learn:  • How DeAnna turned hardship into clarity and built experiential real-estate wealth • What it takes to run boutique resorts and glamping retreats across multiple countries  • The systems, automation, and team structure that allowed her to scale globally • Lessons from living 18 months in the Dominican Republic to restore her dream resort  • Why she believes “Destruction and creation are the same thing—just at different points in the timeline.”  • How investors can enjoy passive income and exclusive lifestyle perks at Collective Destinations If you’ve ever dreamed of blending purpose, profit, and travel, this conversation will open your mind to what’s truly possible when you invest with intention.  📲 Connect with DeAnna Lee  🔗 Book a call: go.collectivedestinations.com  📸 Instagram: @collective.destinations  📩 Connect with Serena Holmes  🌐 https://linktr.ee/serenaholmes  🎙️ Follow Inspired to Invest for more stories on real-estate investing, financial freedom, and legacy building.  👍 If you enjoyed this episode: Tap Like, leave a comment, and Subscribe — then hit the 🔔 bell so you never miss an inspiring conversation about wealth and purpose.  Thank you to Advisor Innovation Lab for bringing us this month’s episodes of “Inspired To Invest”. They provide AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions. Learn more! Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca.  ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀  ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min
  5. From Cannabis To Condo Development

    NOV 19

    From Cannabis To Condo Development

    In this episode of Inspired to Invest, I sit down with Basem Hanna — serial entrepreneur, cannabis pioneer, and now real estate developer / exempt market dealmaker through his firm Almega Co.  To watch rather than listen, click here. Basem’s journey is compelling... From scaling TerrAscend (TER.CN), navigating cannabis regulations and market cycles, to executing a strategic exit — then leaning into real estate development, capital markets, and building a new vehicle for investors via the exempt market.  We cover:  • 🎯 How he approached growth in a volatile, highly regulated cannabis industry  • 🧠 The mindset and signals that led him to exit  • 🔁 What lessons carried over into real estate and capital markets  • 📊 How Almega Co. is structuring deals and redefining access for private investors  • 🚀 Advice for entrepreneurs and investors looking to pivot, scale, or exit Whether you’re in real estate, entrepreneurship, cannabis, or capital markets — there is cross-industry wisdom here.  🔔 If you enjoy this episode, hit that Subscribe button and ring the bell so you never miss future conversations with builders, investors, and change-makers.  ➤ Follow Basem Hanna / Almega Co. — 👉 Don’t forget to like, subscribe, and hit the notification bell 🔔 to stay updated on future episodes of Inspired To Invest!  Thank you to Advisor Innovation Lab for bringing us this month’s episodes of “Inspired To Invest”.  They provide AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions. Learn more! Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca.  ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀  ________________________________________  📌 Suggested Timestamps Timestamps  00:00 – Introduction & background  01:35 – The rise of TerrAscend: challenges & breakthroughs  06:15 – Regulatory headwinds, market pressures, and turning points  09:15 – Deciding to exit: what signaled “now’s the time”  12:40 – Transitioning into real estate: the move from cannabis to construction  15:10 – Building Almega Co. & its exempt market strategy  17:55 – The investor value proposition & deal structures  21:20 – Failures, lessons, and what he’d do differently  17:50 – Advice to entrepreneurs looking to pivot or exit  25:30 – Final thoughts, future vision, and wrap-up ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    25 min
  6. From Mompreneur To Market Leader

    NOV 12

    From Mompreneur To Market Leader

    What does it really take to turn a simple idea into a brand that parents everywhere love and trust?  To watch rather than listen, click here. In this episode of Inspired To Invest, host Serena Holmes sits down with Julie Cole, co-founder of Mabel’s Labels — the award-winning Canadian company that grew from a basement startup to a multi-million-dollar international brand.  Julie shares how she and three friends turned a common parenting frustration into a thriving business — and how they built community, culture, and confidence along the way. From navigating partnerships and acquisitions to balancing motherhood with entrepreneurship, this conversation is a masterclass in resilience, creativity, and brand building.  💡 You’ll learn: • How to spot a market gap and turn it into a profitable product idea  • Why community and storytelling drive word-of-mouth growth  • The power of authenticity and visibility in personal branding  • How to build a flexible company culture that retains great people  • Julie’s biggest lessons from 22 years in business and her advice for female founders  🎧 Whether you’re a new entrepreneur, a CPG founder, or simply love stories of Canadian success — this episode will leave you inspired to take action on your own ideas.  👉 If you enjoy the episode, don’t forget to hit the thumbs-up, subscribe, and ring the bell 🔔 so you never miss a new conversation about real estate, wealth building, and entrepreneurship on Inspired To Invest.  📚 Julie’s Book: Like a Mother: Birthing Businesses, Babies and a Life Beyond Labels Available at mabelslabels.com/julie-cole and major retailers.  👉 Don’t forget to like, subscribe, and hit the notification bell 🔔 to stay updated on future episodes of Inspired To Invest!  Thank you to Advisor Innovation Lab for bringing us this month’s episodes of “Inspired To Invest”.  They provide AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions. Learn more!  Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca. ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀 ________________________________________  🕒 Timestamps  00:00 – Intro & Welcome to Inspired To Invest  01:05 – Julie Cole on founding Mabel’s Labels and the “mom problem” that sparked the idea  02:32 – Balancing motherhood and entrepreneurship as a “recovered lawyer”  04:17 – How Mabel’s Labels set itself apart and scaled organically  06:50 – The importance of partnership agreements and planning the exit early  07:30 – Knowing your market and creating word-of-mouth momentum  08:15 – Overcoming challenges and ego in a co-founder group  11:48 – Why visibility creates credibility (and how CEOs became the new influencers)  15:10 – The funniest startup stories from the early days of Mabel’s Labels  17:45 – Scaling from a basement to a global brand without losing authenticity  18:22 – Building company culture and creating flexibility for working moms  21:50 – What’s next for Julie Cole and her advice on acquisition transitions  24:00 – How entrepreneurship changed her life — time, money & freedom  52:00 – Julie’s favourite quote & final words of wisdom __________________    ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min
  7. Unraveling Myths About Mortgages, Money & Real Estate

    NOV 5

    Unraveling Myths About Mortgages, Money & Real Estate

    What does it really take to build wealth, find balance, and create a legacy for your family — all while navigating the ever-changing world of mortgages? To watch rather than listen, click HERE. In this episode of Inspired To Invest, host Serena Holmes sits down with Steve Betel, better known as Steve the Mortgage Man, to explore his inspiring journey from the hospitality industry to becoming a trusted mortgage advisor helping families across North America achieve homeownership and financial freedom. Steve shares: ✅ How he transitioned from hotel management to mortgage brokering — and why it changed his life. ✅ His philosophy on “life balance” vs. “work-life balance.” ✅ The mindset shift that helped him build a thriving business through authenticity and social media. ✅ Lessons on resilience, parenting in the age of AI, and using personal branding to attract trust. ✅ How mentorship, consistency, and community have been the foundation of his long-term success. 💡 Whether you’re a first-time homebuyer, a real estate investor, or someone striving to build lasting wealth, this conversation will inspire you to think differently about debt, discipline, and the power of showing up as your full self. 👉 Don’t forget to like, subscribe, and hit the notification bell 🔔 to stay updated on future episodes of Inspired To Invest! Thank you to Advisor Innovation Lab for bringing us this month’s episodes of “Inspired To Invest”.  They provide AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions. Learn more!  Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca. ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀 🕒 Timestamps: 00:00 – Welcome & introduction to Steve Betel, “The Mortgage Man” 01:10 – From hospitality to mortgages: Steve’s unconventional career pivot 03:45 – Finding balance as an entrepreneur and father 05:30 – Early challenges & lessons from building a new business 06:00 – The power of social media and authenticity in mortgage brokering 07:20 – Overcoming fear of rejection and building resilience 09:05 – The myth of work-life balance and embracing “life as one” 11:10 – Parenting, privacy & social media boundaries in the age of AI 13:00 – The value of mentorship and business coaching 15:10 – Defining financial freedom and what’s next for Steve 17:00 – Steve’s personal quote: “Nothing is impossible if you look at it the right way.” 18:30 – Connect with Steve the Mortgage Man & closing thoughts ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min
  8. From Freelancer To Founder! Focused On Business Growth, Personal Branding & Female Empowerment

    OCT 29

    From Freelancer To Founder! Focused On Business Growth, Personal Branding & Female Empowerment

    In this episode of Inspired To Invest, I sit down with Lamia Tabina, Dubai-based entrepreneur, founder of Logo & Co, and creator of Chic CEO. Lamia shares her inspiring journey from sketching logos for $30 to running a successful creative agency that empowers brands and entrepreneurs across the UAE and beyond. To watch rather than listen, click here. We dive deep into her strategies for building a brand that converts, the importance of personal branding for business owners, and the challenges and triumphs of leading a growing team. Lamia also opens up about breaking cultural barriers, empowering women to step into entrepreneurship, and creating freedom through virtual business models. Whether you’re an entrepreneur, a creative professional, or someone seeking the courage to start, this conversation is full of practical advice and powerful lessons on branding, leadership, growth, and work-life balance. 👉 Don’t forget to like, comment, subscribe, and ring the bell so you don’t miss future episodes of Inspired To Invest! What you’ll learn in this episode: How Lamia turned freelancing into a thriving agency business.Why personal branding is the key to standing out in competitive industries.Lessons from scaling a team and building strong foundations.The cultural challenges and breakthroughs of being a female entrepreneur in the Gulf region.How to create a business that gives you time, freedom, and flexibility.Connect with Lamia Tabina: Instagram: @chic.co Agency: Logo & Co UAE Thank you to SHARE Asset Management for bringing us this month’s episodes. If you want to own rental properties, but don’t want to be a landlord, SHARE may be just what you’re looking for. Let them handle the heavy lifting, while you kick back and collect an income. Click here to find out more. Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca. ➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀 📌 Timestamps 0:03 – Welcome & introduction to Lamia Tabina 1:09 – How Lamia transitioned from job-seeker to entrepreneur 2:29 – First clients, freelancing & the leap into branding 3:28 – Helping businesses with content that converts 4:20 – Why building a personal brand matters 5:16 – Social media focus: Instagram vs. TikTok 6:34 – Challenges of growing a team & agency culture 8:45 – Taking ownership & stepping into the spotlight 11:05 – Lessons on leadership & letting go of control 13:15 – Craziest entrepreneur experience 15:04 – Best business advice: contracts, protection & boundaries 17:08 – Vision for the future: Forbes, scaling, & women’s mentorship 18:23 – Backlash & breaking barriers as a female entrepreneur in the Gulf 19:10 – Work-life balance as a mother & entrepreneur 20:05 – Freedom, flexibility & the power of virtual business 22:07 – Lamia’s success mindset: goals, vision boards & manifestation 23:06 – Where to connect with Lamia Tabina 23:35 – Closing thoughts & subscribe reminder ➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀  __________________  Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system! __________________ Want to invest in real estate with all of the security and cash flow of ownership, but none of the landlord headaches? Learn more about SHARE, one of the largest asset management companies in the United States, with a turnkey "done for you" ownership program for investors. Find out more! __________________  Financial Advisors! Let me introduce you to your new secret weapon to help you land new clients, and maintain them for many years to come. Advisor Innovation Lab provides AI powered client intelligence for modern financial advisors to help them become trusted partners through life’s most important transitions.  __________________  How would you like to get paid for your opinion?! Sign up with User Interviews & start earning! __________________ 📧 Sign Up For My Monthly ROI Report on LinkedIn! It's loaded with valuable content for buyers, sellers, investors, and homeowners. __________________  💰 Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex!  💫Download our FREE EBOOK - The Ultimate Guide To Building Your Personal Brand On Linked 💫 __________________  🎙️Want To Be Featured On Podcasts Ranking In The Top 5%? Find Out How You Can Get Featured To Build Your Personal Brand. Find out more about That1💯  __________________  🚀 CHECK OUT MORE INCREDIBLE CONTENT ON ‘INSPIRED TO INVEST” 🚀 👉🏼YouTube & Instagram    __________________         LET’S CONNECT ON SOCIAL MEDIA 💥  → Instagram→ LinkedIn→ TikTok→ Online Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    27 min

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About

The "Inspired To Invest" Podcast shares stories from inspirational business owners, entrepreneurs and real estate investors, how/why they got started, challenges/obstacles faced, successes achieved, lessons learned and much more. Never miss an episode! The host of "Inspired To Invest", Serena Holmes, ran her own multi-award winning brand experience agency for 18 years and has been investing in real estate for over ten years. Throughout the course of her career, she has had the chance to get to know some super amazing people who have taken charge of their lives to start a business and/or invest in real estate to completely change the trajectory of their finances, their future, and the legacy they will leave behind for their family. With this said, the concept for “Inspired To Invest” was born. Please join in as we journey through the episodes, featuring inspiring stories from business owners, entrepreneurs, and real estate investors. We hope that by hearing these stories that you will find the inspiration, encouragement, and confidence, to get started on your own path. "When you invest in yourself, the sky's the limit!" To watch episodes rather than listen to them, go to Serena's YouTube page: https://www.youtube.com/@serenaholmesrealtor/podcasts and make sure you subscribe! For past episodes or to apply to be on the show, go to https://linktr.ee/inspiredtoinvestpodcast and to get in touch directly, go to inspiredtoinvestpodcast@gmail.com. In addition, Serena recently launched a new business called Executive Lens. Turn content into connection! At Executive Lens, we curate compelling content to help busy business owners, executives, and investors build powerful personal brands on LinkedIn and beyond. After all, attraction is the ultimate flex! Learn more at https://executivelens.co Thank you in advance for your support.