26 min

Inspiring Possibilities: Virtual Conference Reflections with Jenni Sparks The Business of Blueberries

    • Business

Newly installed as the U.S. Highbush Blueberry Council (USHBC) Vice President of Marketing and Communications, Jenni Sparks had an ideal introduction to the wide ranging world of the blueberry industry: attending last week’s Virtual Conference and Expo. In this episode, we get her initial impressions of the blueberry industry and reflect on the many presentations and keynotes given at last week’s conference.


Host Kasey Cronquist, president of USHBC and NABC, is joined by Jenni Sparks, VP of Marketing and Communications for USHBC.


“What stood out, number one, were the people...people who are extremely smart and truly believe in their product and are very excited about bringing those benefits to the consumer.” - Jenni Sparks


“There was a lot of discussion about creating habits, so it’s not just a one-time purchase. It’s how do we get them coming back and wanting more and finding new and different ways to find [blueberries]?” - Jenni Sparks


This episode features a conversation with Sparks. Topics include:
Jenni’s background in the floral industry
Initial impressions of the virtual conference
Importance of adapting your product to consumer needs
Making research digestible for the consumer
Driving “Boost of Blue”
What “inspiring possibilities” means for the industry


Crop Report - October 7, 2020
The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Jason Smith in British Columbia, Doug Krahmer in Oregon and Luis Vegas with a report from Peru. This was recorded on October 7, 2020.

Newly installed as the U.S. Highbush Blueberry Council (USHBC) Vice President of Marketing and Communications, Jenni Sparks had an ideal introduction to the wide ranging world of the blueberry industry: attending last week’s Virtual Conference and Expo. In this episode, we get her initial impressions of the blueberry industry and reflect on the many presentations and keynotes given at last week’s conference.


Host Kasey Cronquist, president of USHBC and NABC, is joined by Jenni Sparks, VP of Marketing and Communications for USHBC.


“What stood out, number one, were the people...people who are extremely smart and truly believe in their product and are very excited about bringing those benefits to the consumer.” - Jenni Sparks


“There was a lot of discussion about creating habits, so it’s not just a one-time purchase. It’s how do we get them coming back and wanting more and finding new and different ways to find [blueberries]?” - Jenni Sparks


This episode features a conversation with Sparks. Topics include:
Jenni’s background in the floral industry
Initial impressions of the virtual conference
Importance of adapting your product to consumer needs
Making research digestible for the consumer
Driving “Boost of Blue”
What “inspiring possibilities” means for the industry


Crop Report - October 7, 2020
The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Jason Smith in British Columbia, Doug Krahmer in Oregon and Luis Vegas with a report from Peru. This was recorded on October 7, 2020.

26 min

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