34 min

Instagra‪m‬ How I Got Here

    • Entrepreneurship

Episode #3: Rachel Xanttopoulos, Product Marketing Lead, Instagram Ads.
Shortly after beginning her career as a management consultant, Rachel Xanttopoulos realized that the job wasn’t a great fit for her long-term. After mentioning to a colleague she’d love to work for the New York Times, she landed in the NYT strategy group and rose up the ranks for a few years before deciding to return to school to earn her MBA at Kellogg, with the intention of starting her own business. After a business school class exercise in which she pitched the idea to her fellow students led to overwhelming enthusiasm and support, Rachel launched Daybreak, a daily newsletter that summarized interesting events and resources for students at Kellogg. Although Daybreak quickly grew in popularity and team size, the difficulties of building a business from a local newsletter led Rachel to take a job at Instagram after school, where she knew she would learn from a best-in-class company how to monetize a media business - knowledge she may put to use when she starts her next venture. This conversation is brought to you by The Garage at Northwestern University.
Show Notes

Episode #3: Rachel Xanttopoulos, Product Marketing Lead, Instagram Ads.
Shortly after beginning her career as a management consultant, Rachel Xanttopoulos realized that the job wasn’t a great fit for her long-term. After mentioning to a colleague she’d love to work for the New York Times, she landed in the NYT strategy group and rose up the ranks for a few years before deciding to return to school to earn her MBA at Kellogg, with the intention of starting her own business. After a business school class exercise in which she pitched the idea to her fellow students led to overwhelming enthusiasm and support, Rachel launched Daybreak, a daily newsletter that summarized interesting events and resources for students at Kellogg. Although Daybreak quickly grew in popularity and team size, the difficulties of building a business from a local newsletter led Rachel to take a job at Instagram after school, where she knew she would learn from a best-in-class company how to monetize a media business - knowledge she may put to use when she starts her next venture. This conversation is brought to you by The Garage at Northwestern University.
Show Notes

34 min

Top Podcasts In Entrepreneurship