36 min

S3 E1: Samantha Goldworm - Branding With Your Nose Indie Colorcast

    • Design

Samantha Goldworm, Co-Founder of olfactory branding agency 12.29 and Scent for Good talks with Andrew about the future of scent-based branding in the independent hospitality industry, how fragrance effects the guest experience, and the importance of a "give-back" mindset in business.

Samantha Goldworm, Co-Founder of olfactory branding agency 12.29 and Scent for Good talks with Andrew about the future of scent-based branding in the independent hospitality industry, how fragrance effects the guest experience, and the importance of a "give-back" mindset in business.

36 min