40 episodes

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

Instant X-Pertise: Marketing XPROMOS Marketing Mastery

    • Business
    • 5.0 • 2 Ratings

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

    EP 40: When the Seeds Sprout

    EP 40: When the Seeds Sprout

    In EP 31   we discussed the seeds we were planting in the pandemic. Now they're   sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit.


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    • 10 min
    EP 39: Scary Reality: the Fear of Change

    EP 39: Scary Reality: the Fear of Change

    Change is scary. The alternative is worse. Obsolescence isn’t new. Often technology dooms certain businesses, this time its the pandemic. Can you find a way to use your superpower to serve your customers differently?

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    • 7 min
    EP 38: How can you get prospect's attention this quarter?

    EP 38: How can you get prospect's attention this quarter?

    There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic? 

    In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business.


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    • 12 min
    EP 37: Making the Case for Consumer Choice

    EP 37: Making the Case for Consumer Choice

    When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores.


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    • 12 min
    EP 36: What the PARKS Method is, and why you should care

    EP 36: What the PARKS Method is, and why you should care

    In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com 


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    • 10 min
    EP 35: One SKU is never enough: expanding a product into a Line

    EP 35: One SKU is never enough: expanding a product into a Line

    Learn why you have to expand your solo product in a full line, and get hot tips from PARKS Method creator Cathy Parks on how to do it. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com


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    • 15 min

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