Instant X-Pertise: Marketing

XPROMOS Marketing Mastery
  • 5.0 (2)
  • BUSINESS
  • UPDATED BIWEEKLY

AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

  1. 4D AGO

    EP 125: AI Looks Infinite—Until You See the Only Three Ways It Creates Value

    AI feels noisy because most people are looking at fragments. In this episode, Yvette and Shari simplify everything: There are only three ways AI creates value: Work Smarter.Learn Faster.See Ahead.Once you see that framework, AI gets clearer fast. Enrollment open for The Human AI Value Map on Maven.

    15 min

  2. APR 20

    EP 124: AI Tools Are a Distraction from the Real Question

    Most people think they need better AI tools. What they actually need is a better way to evaluate what matters. In Episode 124 of Instant Expertise: Marketing + AI, Yvette Brown and Shari Nomady unpack why tool-switching feels like progress—but often creates more confusion, more outputs, and less confidence. They explore the real shift AI creates: Not just doing more work… but making better decisions. If you’ve been trying tools, prompts, and workflows but something still hasn’t clicked, this episode explains why. Enrollment is now open for The Human AI Value Map cohort on Maven.

    14 min

  3. APR 14

    EP 123: You Didn’t Fail with AI. You Were Set Up to Misunderstand It

    Most people think they stopped using AI because they didn’t stick with it. That’s not what happened. In this episode, we break down the pattern we’re seeing everywhere right now: You try AI, get a result, and then… slowly stop using it. Not because it didn’t work—but because you couldn’t tell if it was working. What looks like a discipline problem is actually a feedback problem. And until you know what “good” looks like, every output feels a little random. This is the shift most people haven’t made yet. And it’s the one that changes everything.

    11 min

  4. APR 7

    EP 122: You’re Not Behind with AI. You’ve Been Given the Wrong Map

    Most people right now feel like they’re behind with AI. But that’s not actually what’s happening. You’re not missing intelligence. You’re not missing effort. You’re missing a way to understand what you’re looking at. Because AI isn’t just changing how work gets done. It’s changing how decisions get made. And without a clear way to evaluate what you’re seeing… everything starts to feel uncertain. In this episode, we break down why AI feels harder to trust than it should, why “good enough” is becoming dangerous, and what’s actually happening beneath the surface. Because the real risk isn’t using AI wrong. It’s making decisions you can’t explain later.

    12 min

  5. APR 5

    EP 121: Build AI Decision Confidence Before Visibility Defines You

    AI visibility is accelerating. Certainty rarely arrives before commitment. In this episode, Yvette Brown and Shari Nomady unpack why AI decision confidence must be built before decisions become publicly visible. Waiting feels safe. In volatile AI markets, waiting often shifts control outward. This conversation explores decision sequencing, visibility pressure, and how leaders shape outcomes by building clarity early. Request a guest pass to The Arena , where leaders build decision confidence.

    8 min

  6. MAR 17

    EP 120: Tested Clarity in Volatile AI Markets

    What many leaders are calling “being behind” on AI is actually something else. It’s uncertainty inside volatility. In this episode, Yvette Brown and Shari Nomady unpack why AI discomfort isn’t about knowledge gaps — it’s about misaligned planning rhythms and untested assumptions. AI is evolving faster than traditional business cycles were built to handle. When decisions age quickly, uncertainty increases. Untested certainty is expensive. Decision confidence is built through structured challenge, not information consumption. This conversation focuses on calibration, velocity, and leadership clarity in the age of AI. Discover what structured challenge feels like in The Arena. Request a guess pass.

    8 min

  7. MAR 10

    EP 119: The Invisible Weight of AI Decisions

    Leaders aren’t confused about AI. They’re carrying the weight of visible decisions. In this episode, Yvette Brown and Shari Nomady explore why AI feels heavier than past technology shifts — not because it’s more complex, but because every decision signals direction. When you approve a vendor, automate a workflow, or publicly position around AI, you’re not just choosing software. You’re shaping perception. This conversation focuses on leadership under compression, cognitive load, and why structured scrutiny builds confidence faster than more information ever will. If you don’t want to carry these decisions alone, the M3Linked AI for Business Community — The Arena — is a live, peer-led working forum where leaders pressure-test real AI strategy and investment decisions before they become visible commitments. Sessions run weekly. Learn more here: https://xpromos.com/ai/arena

    9 min

  8. MAR 4

    EP 118: What Leaders Are Actually Afraid of Getting Wrong With AI

    Most leaders aren’t afraid of AI. They’re afraid of being the case study for getting it wrong. In this episode, Yvette Brown and Shari Nomady unpack the tension leaders rarely name directly: the fear of making a visible decision that doesn’t age well. AI has compressed the timeline between deciding and explaining. There’s less room to experiment quietly. Less space to refine before scrutiny arrives. This conversation is not about the latest AI tools. It’s about credibility, reversibility, and what leadership requires when decisions form in public. If AI feels heavier than previous tech shifts, this episode explains why. AI decisions shouldn’t be made in isolation. If you’re looking for structured peer dialogue, request a guess pass to an upcoming AI for Business leadership community session.

    8 min
See All (125)

Ratings & Reviews

5
out of 5
2 Ratings

About

AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

Information

  • Creator
    XPROMOS Marketing Mastery
  • Years Active
    2018 - 2026
  • Episodes
    125
  • Rating
    Clean
  • Copyright
    © XPROMOS Marketing Mastery
  • Show Website
    Instant X-Pertise: Marketing