46 episodes

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

Instant X-Pertise: Marketing XPROMOS Marketing Mastery

    • Business
    • 5.0 • 2 Ratings

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

    EP 46: Fall 2021 Retail Trends Update with Cathy Parks

    EP 46: Fall 2021 Retail Trends Update with Cathy Parks

    This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In this presentation, Cathy shared with a group of inventors four major trends affecting brick and mortar retailers right now. Since these trends affect a broader range of marketers, we decided to get a portion of those recordings out to all of you in this episode of instant-expertise: marketing. 

    For more information on Sell to Stores, visit selltostores.com

    For more information on XPROMOS Marketing Mastery, LLC, visit xpromos.com


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    • 12 min
    EP 45: ABM Insights: How to connect YOUR story to THEIR needs

    EP 45: ABM Insights: How to connect YOUR story to THEIR needs

    In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

    In this final installment of special podcast episodes dedicated to ABM, Shari and Yvette shed some light on the secret sauce of connecting your brand story to the needs of your buyer personas.

    To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com.


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    • 14 min
    EP 44: ABM Insights: 11 Ways to Creatively Drive Home Your Message

    EP 44: ABM Insights: 11 Ways to Creatively Drive Home Your Message

    In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

    Installment four of five special podcast episodes dedicated to ABM, features Shari and Yvette sharing 11 ways that you can spice up the creativity in your own ABM campaign.

    To download a one sheet on the 11 Creative Ways, or to learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com.


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    • 17 min
    EP 43: The Importance of Mixing Up Your ABM Touchpoints

    EP 43: The Importance of Mixing Up Your ABM Touchpoints

    In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

    In this third of five special podcast episodes dedicated to ABM, Shari and Yvette discuss the importance of mixing up your touchpoints, and share insights on how you can say the same thing over and over without boring your prospect.

    To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com.


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    • 8 min
    EP 42: 7 Steps to Create Your Own ABM Program, no matter your size

    EP 42: 7 Steps to Create Your Own ABM Program, no matter your size

    In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

    This second of five special podcast episodes dedicated to ABM levels the playing field for small businesses by sharing the 7 major steps you need to take to build your own ABM program.

    To learn more about ABM and to download a one sheet on the 7 steps, visit the XPROMOS ABM microsite at abm.xpromos.com.


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    • 16 min
    EP 41: What is ABM and Why Should You Care?

    EP 41: What is ABM and Why Should You Care?

    In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.

    This first of five special podcast episodes dedicated to ABM dives into its origins and why it’s now the must-have strategy for every B2B marketer.

    For more information on ABM, visit the XPROMOS ABM microsite at abm.xpromos.com


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    • 19 min

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