70 episodes

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

Instant X-Pertise: Marketing XPROMOS Marketing Mastery

    • Business
    • 5.0 • 2 Ratings

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

    EP 70: Unlock Infinite Growth: Master the Art of Offers, Customer Reach, and AI Enablement

    EP 70: Unlock Infinite Growth: Master the Art of Offers, Customer Reach, and AI Enablement

    Feel like you're banging your head against a marketing brick wall? Get ready to bulldoze through. In today's mini-series episode finale on the 9 fundamentals of Demand Gen Marketing that every B2B SaaS founder needs to know, we unlock the secrets that made Amazon Prime and Google AI game-changers in their sectors. We're talking sizzling offers, the science of customer reach, and the future—AI enablement in marketing.



    Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS.



    If this podcast episode resonated with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They’re waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO.




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

    • 14 min
    EP 69: Crack the Code: Decoding Market Trends, Customer Value, and Engagement Tactics

    EP 69: Crack the Code: Decoding Market Trends, Customer Value, and Engagement Tactics

    Stuck in a marketing rut? It’s time to crack the code on the secrets that make Starbucks' Pumpkin Spice Latte and Salesforce’s Dreamforce Conference total game-changers. This episode uncovers how to tap into market trends, offer irresistible value to your prospects, and keep them hooked for a lifetime.

    Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS.

    If this podcast episode resonates with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They’re waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO.




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

    • 11 min
    EP 68: Unlock Your SaaS Superpowers: Get Laser-Focused on Who You Are, Who You Serve, and Who You're Up Against

    EP 68: Unlock Your SaaS Superpowers: Get Laser-Focused on Who You Are, Who You Serve, and Who You're Up Against

    Are you overwhelmed by the complexities of Demand Gen Marketing? Stop spinning your wheels as you try to scale your B2B SaaS brand! This kick-off episode breaks down the three pillars that dictate your brand’s success. We’ll dig into the behind-the-scenes of iconic brands like Apple, Nike, and Coca-Cola to give you the clarity you need to rise above the competition. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS.

    If this podcast episode resonates with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They’re waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO.









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

    • 13 min
    EP 67: Unleashing the Power of AI in Marketing: How ChatGPT is Redefining the Creative Landscape

    EP 67: Unleashing the Power of AI in Marketing: How ChatGPT is Redefining the Creative Landscape

    In a digital age where innovation moves at lightning speed, how do marketers and entrepreneurs stay ahead? Dive into the world of generative AI with us in today's episode as we explore the meteoric rise of ChatGPT and its transformative impact on the creative process. From brainstorming sessions to
    content creation, discover how this generative AI is quickly revolutionizing marketing and why it's becoming an indispensable asset for the modern marketer. Join Yvette Brown and Shari Nomady as they demystify the world of Marketing AI and share insights on harnessing its power for your business. Welcome to Instant Expertise: Marketing.

    If you're passionate about staying at the forefront of marketing innovation and want to delve even deeper into the topics we cover, we've got you covered. By subscribing to our channel, you'll never miss an episode, ensuring you're always in the know. But if you're hungry for more in-depth insights, exclusive content, and expert analyses, our newsletter is where the magic happens. Imagine the value of having a treasure trove of knowledge, tips, and strategies delivered straight to your inbox, allowing you to stay one step ahead in the ever-evolving world of marketing. So, if you're serious about elevating your marketing game and want to be part of an exclusive community of like-minded professionals, hit that subscribe button for our channel and sign up for our newsletter. Let's embark on this journey of discovery together!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

    • 14 min
    EP 66: 8 sneaky ways to create ABM content from existing assets

    EP 66: 8 sneaky ways to create ABM content from existing assets

    How can you customize ABM content with limited time and bandwidth? In this insightful podcast episode 66, we delve into a treasure trove of strategies for repurposing existing marketing assets into customized ABM content that your ICP will actually find valuable. We explore transforming your existing whitepapers and research reports into powerful marketing assets that can supercharge your ABM efforts.

    You'll gain an understanding of how to make every piece of content count, how to get the most out of what you already have, and how to create more ABM content without blowing your budget. This episode is packed with actionable insights and practical tips you can start implementing immediately.

    Whether you're new to ABM or looking to refresh your existing strategy, this podcast episode offers the insights you need to elevate your marketing game. Don't miss this opportunity to discover how to get more from your marketing materials and maximize your ABM ROI. Tune in to start transforming your marketing efforts today!

    Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your campaigns!




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

    • 12 min
    EP 65: Inspiring Trade Show Giveaways that Optimize Event Investment

    EP 65: Inspiring Trade Show Giveaways that Optimize Event Investment

    In this episode of Instant Expertise: Marketing, XPROMOS co-founders Shari and Yvette reveal their secrets on how to use engagement and swag to make
    your trade show booth an attendee magnet. Listen in as they implore marketers to ditch the uninspiring giveaways, replacing them instead with needle-moving engagement strategies and coveted swag that draws a crowd. Find out the top 5 must-haves to make your trade show offer irresistible.

    Why get strategic with your trade show giveaways? Because otherwise, you risk missing your chance to connect with your audience live and in person. By
    strategically planning your trade show swag and engagement, you can increase awareness, drive leads, generate sales, and make a lasting impression on your
    target audience.

    Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your marketing campaigns!

















    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

    • 21 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Top Podcasts In Business

Ramsey Network
BBC Radio 5 Live
NPR
Money News Network
Andy Frisella #100to0
Dan Fleyshman