The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and Show Notes, go to www.avocetcommunications.com
Episode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla Johnson
Creativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie
In the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.
Episode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of Fountain
Big questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!
Episode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 Companies
Innovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!
Episode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners ClubEpisode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners Club
No matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking chances.
Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown
Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.
Wonderful program. I feel motivated when I listen to you podcast. Good job!
Lori, host of the podcast, highlights all aspects of marketing strategy and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Lori’s methodology is a breath of fresh air! I can literally feel her sincerity in everything she says, and I can tell the guests she brings on are people she is genuinely excited to share with her listeners. A must listen for marketing professionals!