Integrating AI for Efficient Dealership Processes with Robert Pedro

In this episode of Now We're Here, host Damon Lester sits down with Robert Pedro, Vice President of North American Sales at Tekion, at the 2024 NAMAD annual meeting. Robert shares his career journey from starting as a dealership controller to working at ADP and CDK and eventually joining Tekion. He explains how his background in finance and sales helped him understand dealership needs and led him to his current role, where he helps dealerships leverage Tekion’s cloud-based software for streamlined operations.

The conversation covers how Tekion’s technology supports all aspects of dealership management, from CRM to accounting, using a secure, cloud-native platform designed for modern automotive retail. Robert also highlights Tekion’s approach to integrating AI for more efficient dealership processes and how they work closely with dealerships to ensure smooth transitions to their system.

Timestamped Takeaways

0:00 Intro

0:19 Robert’s path started in dealerships before ADP and CDK.

1:09 Robert discusses his shift from finance to sales in auto tech.

4:29 What is Tekion?

5:32 Making dealership operations easier to manage.

6:15 Using AI to support efficiency and customer interactions.

10:47 Secure data management