Interact Digital Marketing Podcast Upward Brand Interactions

FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDINGEpisode 23| Duration 17:17Consumers are looking everywhere when researching and they want to interact and transact across that experience.  Melanie Huet, EVP, CMO at Serta Simmons Bedding discusses the importance of interacting and transacting with consumers across their experience and how an industry leader can continue to innovate. Serta Simmons Bedding: https://sertasimmons.com/CMO Moves Podcast: https://podcasts.apple.com/us/podcast/cmo-moves/id1336484262Y Pulse: https://www.ypulse.com/

Episode 22 | Duration 14:38Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also discusses the importance of using data after a rebranding effort to continue to evolve your brand.Ball State University: www.bsu.edu

Episode 21| Duration 14:12Marketers during the COVID-19 Crisis have to balance internal and external communications in a rapidly changing landscape.  Warren Rupp is classified as an essential business as are many of their customers and distributors. Michelle Miller, Marketing Manager at Warren Rupp, discusses how they put together a team and a plan that leverages the vast knowledge of their sales team via social media. Warren Rupp: https://warrenruppinc.com/Sandpiper: https://www.sandpiperpump.com/Versamatic: https://www.versamatic.com/Idex Corp: https://www.idexcorp.com/

This week we take a break from our normally scheduled podcasts and are proud to share with you this episode of Aligned Podcast, an Upward podcast dedicated to Sales Enablement. Mark Goodwin and John Fimiani dive into 12 things marketers are focusing on during the COVID-19 crisis. John Fimiani, Partner at Upward Brand Interactions, shares insights he gathered for a recently published article entitled 12 Things Marketers Are Doing During the COVID-19 Crisis. Upward's COVID-19 Playbook http://www.covid19playbook.com/

Overseeing and coordinating the marketing of one of the nation’s largest universities is no easy task, especially when it’s celebrating its 150th anniversary with a series of events and idea festivals. Ethan Braden, Purdue University’s Vice President of Marketing, talks with Allison and Mark about managing millions of webpages, ensuring a marketing team is a good brand steward, and marketing sesquicentennial events for the cradle of astronauts. Purdue University: https://www.purdue.edu/ Take Giant Leaps: https://takegiantleaps.com/ Tweet Purdue: @LifeAtPurdue Follow Purdue on Facebook: @LifeAtPurdue Find More Episodes: https://www.interactohio.com/podcast.html Discover the Interact Conference: https://www.interactohio.com/#sec-id-2 Grab Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507 Elevate Your Brand: https://www.goupward.com/

For marketers working in industries that are slow to incorporate new marketing technologies, strategies and tactics, it can be frustrating. At the same time, achieving first-mover status offers an incredible opportunity to stand out. Pamela Furneaux, Marketing Communications Manager at Dayton Superior Corporation, discusses how to break out of the routine, push forward and differentiate. Dayton Superior Corporation: http://daytonsuperior.com/ Like Dayton Superior: https://www.facebook.com/daytonsuperior Connect with Dayton Superior: https://www.linkedin.com/company/dayton-superior/ Tweet at Dayton Superior: https://twitter.com/daytonsuperior Dayton Superior on Instagram: https://www.instagram.com/daytonsuperior/ Find More Episodes: https://www.interactohio.com/podcast.html Discover the Interact Conference: https://www.interactohio.com/#sec-id-2 Grab Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507 Elevate Your Brand: https://www.goupward.com/