Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
Chapter 8: How to craft your messaging schedule
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending messages individually just doesn’t scale as your customer base grows. The low-hanging fruit is to create a simple message schedule, and there are three approaches you can take.
Chapter 7: The right time to send a message
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right time to send each type of message to a customer.
Chapter 6: The right way to send a message
There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From email to in-app messages, there are pros and cons to every medium. Let’s dive into where and when you should consider using each.
Chapter 5: What messages should you be sending?
From welcome messages to promotions and upsells, there are seven types of messages that will make up the core of your engagement with customers. We’ve used these messages to help grow and scale Intercom – and we hope they will help you do the same for your business.
Chapter 4: The anatomy of a message
When you’re communicating with your customers, 80% of your success will come from critical, yet overlooked tasks – a compelling subject line, clear paragraphs and an obvious call to action. In this episode, we’ll dive into how to get those all-important details right.
Chapter 3: What makes an effective message?
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics every message should have. Let’s talk through them.