100 episodes

The interior design business and marketing podcast for designers, decorators, stagers, architects, landscapers, and home pros. Hosted by interior designer, Darla Powell, and "The Soulless Ginger", Natalie Grafe.

The Interior Design Marketing and Business Podcast: Wingnut Social Darla Powell

    • Marketing
    • 4.9, 139 Ratings

The interior design business and marketing podcast for designers, decorators, stagers, architects, landscapers, and home pros. Hosted by interior designer, Darla Powell, and "The Soulless Ginger", Natalie Grafe.

    How to Get ‘Seriously Happy’ About Your Business Model with Rebecca West

    How to Get ‘Seriously Happy’ About Your Business Model with Rebecca West

    Are you ready to change your design game and embrace an innovative business model that makes you ‘Seriously Happy’? Has the Coronavirus forced you to make a shift in your services? Why not take it a step further and tweak your business model moving forward? Today’s guest on the Wingnut Social podcast has been an innovative thinker from day one. Listen to this episode to hear how Rebecca West serves her clients in her innovative ‘Seriously Happy’ fashion.
    Rebecca West founded her design firm Seriously Happy Homes in 2007. She is a business coach and the author of the book Happy Starts at Home. She incorporates design psychology with her client’s personal aesthetic to craft a design vision like no other. Your home should be your happy place. To learn more about her innovative business and design model, be sure to listen. 
    What You’ll Hear On This Episode of Wingnut Social
    [2:20] The upcoming Wingnut Social webinar!
    [5:40] How Rebecca West became a designer
    [7:20] Rebecca’s innovative business model
    [9:06] The budget/money conversation
    [14:50] How she delivers each clients design
    [17:31] What Rebecca’s ideal client looks like
    [22:10] The pricing model Rebecca embraces
    [25:45] How Rebecca handles revisions
    [28:44] Rebecca’s innovative business marketing
    [30:51] How Rebecca handles photographing projects 
    [32:30] Rebecca’s design psychology focused book
    [33:35] What up Wingnut! Round
    [39:32] Blooper Reel!
    Connect with Rebecca West
    Rebecca’s Design Website
    Seriously Happy Homes on YouTube
    Seriously Happy Homes on Instagram
    Follow Rebecca on Instagram
    Connect with Rebecca on LinkedIn
    Rebecca’s Book: Happy Starts at Home
    Resources & People Mentioned
    Wingnut Social Webinar: June 25th 2020 at 1pm (registration starts June 4th)
    Book: The Artist’s Way by Julia Cameron
    Claire Jefford’s Wingut Social Episode
    Rebecca’s Seriously Happy Business Model
    Rebecca LOVES design. So much so that it is all she offers. Rebecca doesn’t source furniture or do project execution and management—just design. When she launched her design business 13 years ago, she decided she was going to create her own rules. She wanted to focus on design psychology and what made her happy. 
    The hassle and headache that comes with project execution was NOT her desired role. Rebecca states you couldn’t pay her enough to deal with the stress that comes with execution. So why would she offer a service that she absolutely hates?
    Different situations call for different solutions. Rebecca wanted to be able to suggest IKEA furniture, instead of sourcing a designer that may be triple the price. She didn’t want money to be the deciding factor in her work. So she made her own way with her business model.
    How Rebecca executes her business model
    Rebecca creates a detailed digital file for each of her clients with layouts, dimensions, material lists, products, links to products, etc. Because her clients and their contractors’ source everything themselves, she goes the retail route as often as possible. She leaves all of the final decision-making in the client’s hands. But she’s also available for questions and a helping hand when necessary. 
    Rebecca fully realizes that her business model isn’t for everyone. Her ideal client is a working professional—frequently in the tech or engineering fields—that aren’t afraid to manage projects. They have disposable income and are thoughtful about how they spend that money. She doesn’t cave when a client asks her to take on the entire project. She doesn’t waste her time on what doesn’t make her happy. 
    Listen to the whole episode for a laundry-list of helpful information: Rebecca’s pricing model, how she handles the revision process with clients, and the innovative way she markets her business (HINT: It includes Yelp!). Rebecca’s business doesn’t fit your typical mold—but she’

    • 40 min
    How Instagram Live is Stepping it Up

    How Instagram Live is Stepping it Up

    Instagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out!
    What You’ll Hear On This Episode of Wingnut Social
    [0:35] All about Instagram Live
    [2:00] The streamlined new feature
    [3:29] What remains the same
    [6:11] What does this mean for designers?
    [7:49] Instagram is testing monetizing IGTV
    [10:16] Blooper Reel!
    Resources & People Mentioned
    Instagram
    Instagram Live’s new feature
    Drumroll: You can now share Instagram Live videos directly to your IGTV with the press of a button! Darla points out that previously you had to download a live video, then re-upload it to IGTV. It can be a painstakingly time-consuming process that deters you from doing it in the first place. Now the process is streamlined and user friendly. 
    Even better—Instagram Live usage is up 70% right now. Take advantage of that extra traffic—especially because the app sends out notifications to your friends to let them know you’re going live. Jump on the video bandwagon and create content for your IGTV library. If you’re like Darla and are better doing off-the-cuff live videos, this is the game-changer and time-saver you’ve been waiting for. 
    How to make Instagram Live work for your Design Biz
    It’s time to take advantage of being able to produce content on-the-spot. Are you doing a virtual walk-through of a space that you want to save to IGTV? What about a check-in at a workshop? Share some textiles and fabrics with your viewers? You can take all of this content and have it live on IGTV.
    Even better—especially with Facebook already on board—Instagram is beta-testing monetizing your IGTV. Instagram’s biggest competitor is YouTube, and the changes they’re making might start leveling the playing field. Only time will tell. But video is THE new trend that will continue. Don’t miss out!
    Connect With Darla & Wingnut Social
    www.WingnutSocial.com
    On Facebook
    On Twitter: @WingnutSocial
    On Instagram: @WingnutSocial
    Darla’s Interior Design Website
    Check out the Wingnut Social Media Lab Facebook Group!
    1-877-WINGNUT (connect with us for your social media marketing needs)
     
    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
    Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

    • 11 min
    It’s Time to Incorporate Wellness Design in your Business with Christina McManaway

    It’s Time to Incorporate Wellness Design in your Business with Christina McManaway

    Health and Wellness design is starting to gain traction—and for good reason. The Coronavirus pandemic has everyone focusing on their health. As people are becoming more self-aware, they’re realizing their direct environment plays a role in their mental and physical well-being. Darla and Natalie are advocates for biophilic design and incorporating wellness design into your overall strategy and so is today’s guest, Christina McManaway. 
    Christina has been in the interior design space in Southern CA for 5 years. She’s embraced the biophilic design movement and began focusing on health and wellness in her design. She founded “The Well Designer”, promoting health and wellness for clients and the built environment. She is passionate about wellness and it carries through in this episode. Don’t miss it! 
    What You’ll Hear On This Episode of Wingnut Social
    [3:00] Learn all about wellness in interior design
    [4:13] Christina’s passion for health and wellness 
    [5:14] The impact of COVID-19 on the design industry
    [8:34] What does wellness design incorporate? 
    [9:32] Where you can go to learn more about wellness design
    [15:52] What can designers learn and implement tomorrow?
    [17:14] The biggest misconception about biophilic design
    [19:05] Has she seen changes since COVID?
    [21:12] What up Wingnut Round!
    Connect with Christina McManaway
    McManaway Interior Design
    Biophilic Consulting
    McManaway Interiors on Instagram
    The Well Designer Facebook group
    Christina’s LinkedIn Profile
    Resources & People Mentioned
    Biophilic Design Intensive Course
    International WELL Building Institute
    International Living Future Institute
    BOOK: Creating Biophilic Buildings
    A pivotal moment in the design industry
    We’re at a pivotal moment in the design industry as the general population is being faced with the uncertainty of their physical health. They’re quarantined in their homes and have a distinct lack of connection to others. Perhaps they’re realizing their environments are lacking and they don’t feel the desired emotion of calmness and peace when at home. 
    Christina defines biophilia as the “innate tendency to focus on life and lifelike processes” and notes that when you feel down about the interior you’re in, it’s the biophilia that’s making you feel that way. 
    Are you prepared when your clients start asking questions about promoting wellness in their homes? Can you educate your clients about the calming effect of nature or the excitement you feel when you touch metal? These are just a few of the evoked responses Christina mentions.
    What can designers do to learn about wellness design? 
    Christina emphasizes the importance of being prepared, doing your research, and being educated. Biophilic design is a scientifically based design philosophy that focuses on health and wellness. It isn’t just about incorporating plants into your environment—but also learning about the cultural and historical significance of certain elements. It’s about incorporating natural materials and reducing toxins in the home.
    Being prepared starts by engaging in research. Christina recommends starting with the International WELL Building Institute and the International Living Future Institute (ILFI). The ILFI offers numerous courses for $35 to learn about everything from an ‘Introduction to Zero Carbon’ to ‘Biophilic Design and Connecting to Place’. 
    You can learn about the toxic materials used and the concept of sublimating. Or why it’s important to stop using furniture with polyurethane in it. Or how ultraviolet can be used to sanitize. Christina also recommends learning about the impact of daylight and circadian rhythms. The list is endless. There is a plethora of material you can cover while at home during this pandemic. Listen to the whole episode for a taste of everything you should take advantage of. 
    Connect With Darla &

    • 28 min
    The LinkedIn Events Feature: Why You Should Use it

    The LinkedIn Events Feature: Why You Should Use it

    LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out!
    What You’ll Hear On This Episode of Wingnut Social
    [0:32] LinkedIn: Natalie's favorite social media platform
    [3:36] HOW to create a LinkedIn Event—and WHY
    [8:09] What’s NEW about the LinkedIn virtual events
    [10:48] Blooper Reel!
    Resources & People Mentioned
    The Whova App
    LinkedIn
    The elusive LinkedIn events feature
    The events feature is tricky to locate—unless you know where it is. So Darla and Natalie made it easy: you can find the feature on your profile page. Scroll down on the left-hand side, and ‘events’ is located right below groups. You simply click on the plus sign and start creating your event. 
    Natalie notes there are a few caveats. Firstly, you have to complete your event once you start building it. LinkedIn doesn’t have a draft feature that allows you to finish it later. So you HAVE to be prepared with your branded photo, event name, broadcast link, ticketing link, etc. 
    Secondly, you can’t change the event host or organizer role after creating the event. However, you can add an admin at any time Not only can they help manage the event—but they can invite all of their LinkedIn connections, too. Sounds like a win-win.
    WHY Designers should launch a LinkedIn Event
    The upsides of a LinkedIn Event are promising. Anyone who accepts the invitation to attend your event can also invite their connections. You and any attendee can see anyone who’s accepted the invite and can start networking beforehand. 
    NEWSFLASH: You can now combine LinkedIn Events and LinkedIn Live. What does that mean? You can officially go live IN your event. Your attendees can share the video with their connections, who can share with their connections. 
    There are 645 million global members on LinkedIn. Creating a LinkedIn event is a great way to get B2B visibility. If you’re connected with the right people, the number of people your business could be exposed to is endless. 
    To learn more about how you can leverage this feature and boost your business—listen to the whole minisode now!
    Connect With Darla & Wingnut Social
    www.WingnutSocial.com
    On Facebook
    On Twitter: @WingnutSocial
    On Instagram: @WingnutSocial
    Darla’s Interior Design Website
    Check out the Wingnut Social Media Lab Facebook Group!
    1-877-WINGNUT (connect with us for your social media marketing needs)
     
    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
    Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

    • 11 min
    Redesigning Your Brand Identity with Joan Ravasy

    Redesigning Your Brand Identity with Joan Ravasy

    Are you a designer struggling to figure out your brand identity? Joan Ravasy was in the same position—and decided to make a bold move and completely redesign her brand. Darla and Natalie played a hand in helping her transition her business into something bold that reflects who she is. Listen to this episode of the Wingnut Social podcast to learn some tips to help you nail down your brand identity.
    Joan Ravasy is a luxury interior designer performing interior miracles for clients in New Jersey, New York City, and Florida areas. She loves a vintage aesthetic and her goal is to help people transform their houses into homes that are classic and transcend time. She is on the board of directors for the New York chapter of ASID, sits on the Design council of LG’s Signature Kitchen Suite, and is an active member of the National Kitchen and Bath Association. 
    What You’ll Hear On This Episode of Wingnut Social
    [4:02] Joan Ravasy’s background in the design industry
    [7:21] Trying to find your brand identity
    [10:32]What terrified Joan the most
    [12:09] Women are afraid to “play big” with branding
    [13:43] How Joan’s brand has evolved since rebranding
    [17:19] Characteristics of Joan’s brand that changed
    [19:13] WHY did Joan rebrand a successful business?
    [20:36] How to assess rebranding your business right now
    [24:20] What up Wingnut round!
    [29:52] Blooper Reel!
    Connect with Joan Ravasy
    Joan’s website
    Connect on LinkedIn
    Joan’s Pinterest Page
    Follow Joan on Instagram
    Joan Ravasy Design on Facebook
    Resources & People Mentioned
    Book: Why Men Love Bitches: From Doormat to Dreamgirl
    National Kitchen + Bath Association
    Defining your brand identity
    Joan was impacted both personally and professionally when a big life change disrupted her world. She decided it was time to take a serious deep-dive into her brand and make some drastic changes—which meant completely rebranding. It wasn’t about money, but about increasing exposure and recognition for her body of work. 
    Are you struggling to nail down your unique brand? Joan recommends that designers have a close friend or family member observe them and describe who you are and what your brand is to them. You can also ask someone less familiar with your brand to share their opinion. Getting an outside perspective can help you really hone in on what you want your brand identity to be.
    Joan wanted to take her brand—including her website—and make it more modern. It was high time she became up to date on the latest technology trends—including social media. It was a learning curve, but she knew it was worth the work. She recommends defining your brand logo and tagline, the colors you’ll use for your website, and even how you create your graphics and work to keep them consistent across platforms. 
    Don’t be afraid to be larger than life
    Joan shared that she was like most people in that she strove to be modest when asked: “What do you do?” But she realized that it’s okay to share your accomplishments—it’s part of your brand and who you are. When Darla and Natalie first met Joan, they were awestruck by her sense of style—bold, vintage, and larger than life. Natalie flat out told her that SHE was the brand. Nothing about her appearance says she plays small and her brand needed to reflect that. 
    Women are often afraid to “play big” with branding, but it often limits their potential. Women are trained to sit there and look pretty and be people-pleasers. Joan is brave, admittedly an “all-or-nothing” type of person. She stated, “I want to do it big and I want to do it well” and was ready for her personal branding to reflect that. Joan admits the process has been a learning curve for her, but well worth the effort. She had to learn to let go and share who she is and what she does with the world. 
    So how should designers who are considering rebranding naviga

    • 30 min
    The NEW Facebook Live Features Being Rolled Out

    The NEW Facebook Live Features Being Rolled Out

    Facebook is at it again—bringing back the old with the new in some updates to their features. Facebook is bringing back its “Live With” feature, making changes to donations, and adding a PAID option for live features. Say what?! Some serious upgrades are on the way. Listen to this Wingnut Social Monday Marketing Minisode for all the details. 
    What You’ll Hear On This Episode of Wingnut Social
    [0:32] Facebook is bringing back their “Live With” feature
    [2:56] Livestream straight from your event page
    [3:56] Updates to their ‘Donations’ option
    [6:33] You can now charge access to livestreams
    [9:38] Changes to Instagram Live features
    [11:28] Blooper Reel!
    Resources & People Mentioned
    Video: New FB Live Features
    Facebook’s Livestream Update
    Verge Article on Facebook Updates
    LuAnn Nigara Power Talk Friday
    Facebook Live features get an upgrade
    Facebook is bringing back the “Live With” feature that allows you to invite a Facebook Profile to join you when you go live. According to Darla’s sources, they’ve somehow managed to fix their tech issues and audio difficulty to bring this feature out of their vault. The caveat is that the feature is only able to be used on mobile devices (at this time). 
    Facebook is also making a change to events so that you can stream straight from the event page you’ve created. Up until now, it was so difficult to find livestreams on event pages that Darla and Natalie advised clients not to bother. Facebook has even made some updates to fundraisers and the donation process—listen to hear what that is!
    This update is a game-changer
    The best part about the new features being added? You can now CHARGE followers to watch your livestream! If you’re sharing a live video for paid consulting clients or launching a webinar, it can be monetized. You simply add a “fee button” for followers to gain access. It’s Facebook’s answer to Zoom—but on steroids. 
    It hasn’t been officially announced, but Darla and Natalie are assuming that this feature will be a “freemium”. You may have access to basic features for free, but they’ll likely charge an upgrade fee to access other features. 
    Darla and Natalie share another feature that is a HUGE benefit for those who don’t have adequate internet for streaming. Listen to the whole minisode to find out what it is! 
    Connect With Darla & Wingnut Social
    www.WingnutSocial.com
    On Facebook
    On Twitter: @WingnutSocial
    On Instagram: @WingnutSocial
    Darla’s Interior Design Website
    Check out the Wingnut Social Media Lab Facebook Group!
    1-877-WINGNUT (connect with us for your social media marketing needs)
     
    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
    Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

    • 11 min

Customer Reviews

4.9 out of 5
139 Ratings

139 Ratings

Caribbeangirlsf1234 ,

So enjoyable and insightful!

Seriously, Darla and Natalie have such great energy. I can listen to them talk for hours and I have ha! I only recently found this podcast but I've been loving it so far. I get to learn more about interior design, marketing and business -- all of my passion -- in one place and laugh while doing it. Love this show!

Ap595 ,

So insightful and witty!

Darla and Natalie are a fantastic combo of witty, insightful, and downright hysterical! They bring great energy to all that they do, and ask the questions that are always top of mind. Such a great time and fountain of relevant and helpful information, not to mention always in tune with what’s currently happening around us. All around just a great show!

HarloB ,

Love Darla!

What a wonderful podcast! This is one of my favorites and I always look forward to the new episodes.

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