553 episodes

International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. IIDM™ puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. For more details visit us on https://thedigitalmarketinginstitute.org

International Institute Of Digital Marketing‪™‬ International Institute Of Digital Marketing™

    • Business

International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. IIDM™ puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. For more details visit us on https://thedigitalmarketinginstitute.org

    HOW DIGITAL MARKETING WILL CHANGE: 5 PREDICTIONS FOR 2022

    HOW DIGITAL MARKETING WILL CHANGE: 5 PREDICTIONS FOR 2022

    #digitalmarketing #prediction

    #digitalmarketing is no stranger to changes.

    We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success.

    Hi, i’m cally, from the international institute of #digitalmarketing. Here are 5 #digitalmarketing predictions for 2022.

    #1
    As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go out. And when they go, they are going big. Marketers will need to know where their ideal customers go, how often they visit, competitors they’re shopping at — as much as they can know about the offline consumer journey. Reaching those audiences will be critical to business growth and will separate the 2022 winners from the laggards.

    #2
    We saw a massive shift to onlinein 2020 because no one had a choice, now in 2022 those that shifted have choices. The first is to wing it, and carry on thinking they know what they are doing, the second is to get trained or outsource what they are doing to make sure they are benefitting from the new normal. Without doing one or the other, businesses will eventually fail.

    #3
    The massive and sweeping emphasis on privacy is going to alter (and significantly inhibit) the way advertisers are able to target and track prospects. This might be the first time in the history of online advertising that we have actually gone backwards in terms of our ability to capture and utilize data. I believe this is going to place a heavy emphasis on the quality of the creative being used in online ads as well as the need to monitor and optimize the entire user journey (not just the conversion event). Advertisers are going to need to work to qualify prospects through intrinsic values (like user behavior and action) instead of relying as heavily on extrinsic values (like demographic information). The customer value journeyjust became that much more important!

    #4
    We will begin to see a crack in the facebook/google ad duopoly as amazon continues to steal share from google search ads and networks like spotify, tiktok, reddit, pinterest, become more proficient at serving ads. These smaller networks are gaining ground in the areas of audience targeting, self-serve ad platforms, and cost-per-acquisition (cpa and cpl) objectives rather than just cpm models. 2022 is a good year to dip your toes in the waters of some of these smaller ad platforms and start testing.

    #5
    2022 is an entirely new look at social media and marketing. After a long year of growth, hardship, and survival (for many), people are ready to experience authenticity on a new level. Here’s how to implement it: everything stems from intention.

    It sounds fluffy, but it’s actually incredibly foundational.

    What is your intention with that instagram post? Sales or service? What is the intention behind your youtube video? Vanity metrics or value? What is your intention for replying to comments? Engagement or connection?

    For more information, visit www.iidm.world

    #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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    • 3 min
    HOW TO OPTIMIZE YOUR CONTENTSTRATEGY FOR LEADGENERATION

    HOW TO OPTIMIZE YOUR CONTENTSTRATEGY FOR LEADGENERATION

    : #contentstrategy #leadgeneration #digitalmarketing

    We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands are forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.

    However it is not enough. While content quality is fundamental, your #contentstrategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads.

    Hi, i’m cally, from the international institute of digital marketing. Here are three tips to optimize your #contentstrategy.

    Step 1: optimize for the customers’ journeys, not just keywords
    Instead of targeting keywords, target a customer’s experiences.

    Behind each search query, there’s that searcher’s intent, i.e. What they are hoping to do when they see search results.

    As buying journeys are becoming more and more complicated and unpredictable, you may adopt an even more robust approach.

    In other words, for every content you are thinking to create next, identify:


    Which keywords (and questions)      your target reader is likely to type into the search box when looking for      something your content is answering / solving
    What may have brought them to search for those specific queries (are they in the middle of the project? Are they in      the process of buying something? Are they fighting a condition? Etc.)
    Create      content that serves #2 in the best possible way. Provide directions and      downloads which would match all possible scenarios that may have brought      people to your site.

    Step 2: hook up your optin forms to a customer relationship management platform
    Firstly, people are less and less willing to give away their email addresses. Secondly, our email inboxes are so cluttered these days that it is next to impossible to get your marketing email noticed.

    It is high time that we rethink our lead nurturing process. Two possible ways to try out are:

    ● Hook up your opt-in forms to a customer relationship management platform. Hubspot provides one for free, but there are more crm options to consider. A crm platform will help you organize your contacts and develop a more comprehensive strategy of reaching out to them. You can use social media, keep a detailed record of all your interactions and identify best ways to turn your readers into buyers.

    ● Use facebook retargeting to be able to reach out to your content readers with personalized ads through the platform. This will allow you to get in touch with those people who chose not to subscribe to your list.

    Step 3: monitor and re-evaluate your conversion funnel
    Finally, changing the way you evaluate your content effectiveness is a must if you want to better understand which of those articles do the best job matching your customers’ journeys.

    Google analytics is the most obvious option here, only it is not easy to figure out. Finteza is another option, especially with their “funnels” option allowing you to clearly see which pages “funnel” web users into becoming leads and buyers.

    Creating a funnel is easy: simply select your article url and then any number of “desired” actions (clicks, form fills, etc.) You’d like your article readers to perform.

    For more information, visit www.iidm.world




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    • 3 min
    3 ALTERNATIVE SEARCH ENGINES TO GOOGLE (TRIED & TESTED)

    3 ALTERNATIVE SEARCH ENGINES TO GOOGLE (TRIED & TESTED)

    #startpage #qwant #Duckduckgo
    Google alternatives are everywhere, but are they any good?

    Hi, i’m cally, from the international institute of digital marketing. Here is a review on 3 alternative search engines to google.

    1. #startpage
    #startpage exclusively uses results from google, so it’s effectively google without the tracking.

    #startpage doesn’t record your ip address, and it doesn’t serve tracking cookies.

    One great #startpage feature is dubbed “anonymous view.” This protects you against website fingerprinting, cookies, social media tracking pixels, and other invasions of privacy when visiting websites.

    2. #qwant
    Started in 2013, #qwant is a search engine based in paris.

    Its search results are powered by bing and supplemented by those collected from its own web crawler.

    #qwant does not collect any data or use tracking cookies. It also dissociates your query and ip address for further anonymity.

    #qwant offers “search shortcuts” that allow you to search for results from a specific website.

    3. #Duckduckgo
    Possibly the most popular private search engine, #Duckduckgo (ddg) has positioned itself as “anti-google” since its launch in 2008.

    #Duckduckgo sources its results from over 400 different places, including its own crawler (duckduckbot), crowdsourced sites (e.g., wikipedia), and partners (e.g., bing).

    According to #Duckduckgo, it does not store personally identifiable information like ip addresses. It also doesn’t use tracking cookies. However, it does save searches, though it claims to do it in a non-identifiable way.

    #Duckduckgo’s “bangs” feature takes you directly to search results on other sites. For example, typing “!w” and a keyword (e.g., !W singapore) takes you directly to wikipedia’s page for singapore.

    For more information visit www.iidm.world

    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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    • 1 min
    META TAGS FOR SEO: A SIMPLE GUIDE FOR BEGINNERS

    META TAGS FOR SEO: A SIMPLE GUIDE FOR BEGINNERS

    #seo #metadescription #metaviewport #metatitle

    Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors.

    Hi, i’m cally, from the international institute of digital marketing. Let's look at the 4 most important meta tags for #seo.

    Meta title
    This is the page title that google and most other search engines show in search results.

    Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

    Best practices
    Write a unique title tag for each page;

    Be brief, but descriptive;

    Avoid generic and vague titles;

    Use sentence case or title case;

    Create something click-worthy—not clickbait;

    Match search intent;

    Include your target keyword where it makes sense;

    Keep it under 60 characters.

    Meta description
    The meta description summarizes the page’s content. Search engines often use it for the snippet in search results.

    Best practices
    Write a unique description for each page;

    Try to summarize content accurately;

    Avoid generic descriptions;

    Use sentence case;

    Create something click-worthy, not clickbait;

    Match search intent;

    Include your target keyword where it makes sense;

    Keep it under 160 characters

    Meta robots
    The meta robots tag tells search engines if and how they should crawl your web pages.

    Best practices
    Use meta robots tags only when you want to restrict the way google crawls a page;
    Don’t block pages with meta robots tags in robots.txt;

    Meta viewport
    A meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile).

    Best practices
    Use meta viewport tag on all web pages;
    Use the “standard” tag unless you know what you’re doing

    For more information, visit www.iidm.world

    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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    • 2 min
    4 GOOGLE ANALYTICS TRACKING MISTAKES (AND HOW TO FIX THEM)

    4 GOOGLE ANALYTICS TRACKING MISTAKES (AND HOW TO FIX THEM)

    #analytics #tracking #google

    There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in #google #analytics.

    Hi, i’m cally, from the international institute of digital marketing. Here are 4 tips to help you minimize data skewing factors.


    1. Missing or duplicate #google #analytics code
    This sounds trivial, but it’s a common problem—especially on sites that use more than one cms.

    The good news is that #google #analytics has missing code notifications built-in. The bad news is that it’s slow, and may take weeks to alert you about pages with missing code. It also doesn’t tell you about duplicate codes, which is another common problem.

    For that reason, it’s best not to rely on #google’s notifications and instead crawl your site for errors with a tool that allows custom extraction.


    2. Incorrectly set up interaction events
    If you’re using interaction events for #tracking events that fire automatically on each page, like scroll depth #tracking, that’ll result in close-to-zero bounce rates across your whole website—which isn’t good.

    You can easily spot these issues by looking for unrealistically low bounce rates in ga.

    If you suspect interaction events as the culprit, change the event’s “non-interaction hit” setting from false to true in #google tag manager.


    3. #tracking hits from other domains
    It’s surprisingly easy for someone to mess up your data if you don’t take preventive measures. Why? Because your ga/gtm #tracking code is visible to anyone who opens your source code, so anyone can send hits to ga servers under your #tracking code.

    Luckily, it’s easy to prevent this from happening by setting up a view filter.

    4. #tracking your own sessions
    There are a lot of irregular actions we make on our websites, and we don’t want those reflected in our data.

    So, while you’re setting up filters, make sure to exclude hits from internal ip addresses.

    For more information, visit www.iidm.world

    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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    • 2 min
    CONTENT HUBS FOR SEO: HOW TO GET MORE TRAFFIC AND LINKS WITH TOPIC CLUSTERS

    CONTENT HUBS FOR SEO: HOW TO GET MORE TRAFFIC AND LINKS WITH TOPIC CLUSTERS

    #seo #content #traffic
    #content hubs are useful for more than just neatly organizing #content. They also have #seo benefits.

    Connecting your hub page and subpages using relevant internal links builds semantic relationships between #content. That may help to boost what we like to call “topical authority,”meaning google sees your site as authoritative when it comes to a particular topic.

    Hi, i’m cally, from the international institute of digital marketing. Here’s how to create a #content hub
    1. Brainstorm topics for hub pages
    Grab a pen and paper, put your thinking cap on, and note down any topics that spring to mind.
    If you’re struggling for ideas, head over to ahrefs’ keywords explorer, search for a broad topic related to your niche, then go to the phrase match report.

    You’ll see a lot of ideas here, and not all of them will be suitable for hub pages.

    2. Choose relevant subtopics

    The key here is to choose subtopics that are highly related to your chosen topic.

    For example, if your hub page is about “how to make wine,” then it wouldn’t make much sense to create a subpage about types of wine glasses.

    Good subpages give more information about a related topic.

    3. Link them
    Your hub page should link to your subpages, and your subpages should link back to the hub.

    Many of the hubs you’ll come across utilize custom designs to do this. While this looks good and makes sense from a user perspective, it’s not a requirement. After all, some people don’t have the resources to create elaborate hub designs.

    So, if you’re creating hubs on a budget, it’s fine to use regular links.

    For more information, visit www.iidm.world

    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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    • 1 min

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