3 episodes

Welcome to Intersect, a podcast for anyone in the business of healthcare who’s committed to providing treatments and experiences that improve patient health.
This podcast tells stories of behavioral science in action. In each episode, we focus on one person facing healthcare-related challenges, and a team of MicroMass specialists works to build them a more ideal experience.
Sit back. Enjoy the story. Get to know our team and our process. Find out how our behavioral expertise and creativity can help change lives.

Intersect: from MicroMass Communications MicroMass Communications

    • Marketing

Welcome to Intersect, a podcast for anyone in the business of healthcare who’s committed to providing treatments and experiences that improve patient health.
This podcast tells stories of behavioral science in action. In each episode, we focus on one person facing healthcare-related challenges, and a team of MicroMass specialists works to build them a more ideal experience.
Sit back. Enjoy the story. Get to know our team and our process. Find out how our behavioral expertise and creativity can help change lives.

    Rachel, Part 2: Caregiving Through COVID

    Rachel, Part 2: Caregiving Through COVID

    This is part 2 of Rachel’s story. The COVID-19 pandemic is in full force. Rachel and her family have had to make drastic changes to their routine, and the stress level is higher than ever. Listen to how MicroMass helps Rachel overcome mounting obstacles, get her family aligned as a team, and keep everyone (including herself) moving forward in a healthy way when they can't even leave the house.

    Key takeaways




    Caregivers and patients need more support to manage the unique challenges of COVID-19.
    Adapting resources to suit the needs of patients and caregivers is a key part of any support program.
    Communication is an ongoing process that can bring family members together to work toward the patient’s health goals.
    Empowering caregivers to reach out for help and play to their strengths helps them avoid burnout and keeps them moving forward.

    Themes: Behavioral Science, Oncology, Caregivers, Healthcare Marketing
    Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer
    See our capabilities: https://www.micromass.com/why-behavioral-science/

    • 29 min
    Rachel, Part 1: Cancer and the Caregiver

    Rachel, Part 1: Cancer and the Caregiver

    Taking care of a spouse with cancer is overwhelming. For Rachel, every day is an exhausting mix of stress, self-criticism, and family tension. How can the MicroMass team help Rachel build skills to become stronger and more resilient? By supporting her as a caregiver, how does MicroMass also support her husband as he battles cancer? And how can Rachel’s new skills help prepare her for the looming threat of COVID-19?

    Key takeaways




    Supporting the caregiver is an essential form of patient support. It puts the caregiver in a better position to help the patient
    Building brand loyalty often starts with the caregiver
    Helping the caregiver develop communication skills can impact the patient’s treatment decisions and adherence
    Teaching the caregiver self-compassion can help them gain strength, perspective, and confidence
    Providing a user-friendly online support experience makes the support program much more effective

    Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer
    See how we change behavior: https://www.micromass.com/why-behavioral-science/

    • 25 min
    Episode 0: Welcome to Intersect

    Episode 0: Welcome to Intersect

    MicroMass Communications presents Intersect: stories of behavioral science in action. Listen to find out how the MicroMass approach to health behavior can help you take on challenges in the business of healthcare.

    • 3 min

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