6 episodes

Welcome to Intersect, a podcast for anyone in the business of healthcare who’s committed to providing treatments and experiences that improve patient health.
This podcast tells stories of behavioral science in action. In each episode, we focus on one person facing healthcare-related challenges, and a team of MicroMass specialists works to build them a more ideal experience.
Sit back. Enjoy the story. Get to know our team and our process. Find out how our behavioral expertise and creativity can help change lives.

Intersect: from MicroMass Communications MicroMass Communications

    • Business

Welcome to Intersect, a podcast for anyone in the business of healthcare who’s committed to providing treatments and experiences that improve patient health.
This podcast tells stories of behavioral science in action. In each episode, we focus on one person facing healthcare-related challenges, and a team of MicroMass specialists works to build them a more ideal experience.
Sit back. Enjoy the story. Get to know our team and our process. Find out how our behavioral expertise and creativity can help change lives.

    Kit, Part 3: Detective Work

    Kit, Part 3: Detective Work

    Kit visits a healthcare provider whose patient-centered approach is different from the doctors she has met before. The MicroMass team and her doctor help Kit start tracking her symptoms and discover clues about her condition from an unexpected source. With support from several directions, she is finally able to focus on moving forward.
    Key takeaways 

    Patient-centered communication can help patients and providers

    explore barriers to treatment
    identify how patients’ health behaviors impact their conditions
    uncover key insights that patients might not share on their own


    Providing patients with user-friendly tools to record their symptoms and experiences helps them stay engaged with the healthcare process; it also gives their providers valuable information about their condition
    Patient support programs from pharma companies encourage patient adherence; the representatives of these programs should be fluent in patient-centered communication

    Themes: Behavioral Science, Healthcare Marketing, Chronic Illness, Patient-centered Communication, Symptom Tracker
    Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer
    See how we approach behavioral science: https://www.micromass.com/why-behavioral-science/

    • 15 min
    Kit, Part 2: Building Trust

    Kit, Part 2: Building Trust

    With Kit still unwilling to pursue treatment for her chronic illness, the MicroMass team unpacks her experience and offers a strategy for reaching people with undiagnosed conditions. Kit befriends a fellow patient whose support might help her regain some confidence in the healthcare process.
    Key takeaways

    Finding effective ways to engage patients who have disconnected from the healthcare system can increase uptake
    Patients who are hesitant about seeking treatment tend not to respond to marketing messages that look and feel like typical healthcare-related ads
    It’s strategically sound for pharma and healthcare companies to sponsor peer support and peer advocacy groups; they are a welcoming entry point for patients who might not otherwise engage with the healthcare system

    Themes: Behavioral Science, Healthcare Marketing, Peer Support, Chronic Illness, Rare Disease
    Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer
    See how we change behavior: https://www.micromass.com/why-behavioral-science/

    • 14 min
    Kit, Part 1: Done with Doctors

    Kit, Part 1: Done with Doctors

    Kit lives with an undiagnosed chronic illness. Frustrating experiences with healthcare providers have caused Kit to give up on finding a diagnosis and manage her symptoms on her own. When Kit and her wife Cassie decide to have a child, it’s up to the MicroMass team to help her find a way to reconnect with the healthcare system.
    Key takeaways

    When patients lose trust or confidence in the healthcare system, they are more likely to abandon treatment and cut off contact with healthcare providers
    Many patients’ distrust stems from poor communication between providers and patients
    Patients who have become alienated from the healthcare process often start to accept their symptoms as normal, and they live in denial about how their condition could affect their long-term health

    Themes: Behavioral Science, Healthcare Marketing, Normalizing, Chronic Illness, Rare Disease
    Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer
    Learn more about MicroMass: https://www.micromass.com/why-behavioral-science/

    • 11 min
    Rachel, Part 2: Caregiving Through COVID

    Rachel, Part 2: Caregiving Through COVID

    This is part 2 of Rachel’s story. The COVID-19 pandemic is in full force. Rachel and her family have had to make drastic changes to their routine, and the stress level is higher than ever. Listen to how MicroMass helps Rachel overcome mounting obstacles, get her family aligned as a team, and keep everyone (including herself) moving forward in a healthy way when they can't even leave the house.

    Key takeaways




    Caregivers and patients need more support to manage the unique challenges of COVID-19.
    Adapting resources to suit the needs of patients and caregivers is a key part of any support program.
    Communication is an ongoing process that can bring family members together to work toward the patient’s health goals.
    Empowering caregivers to reach out for help and play to their strengths helps them avoid burnout and keeps them moving forward.

    Themes: Behavioral Science, Oncology, Caregivers, Healthcare Marketing
    Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer
    See our capabilities: https://www.micromass.com/why-behavioral-science/

    • 29 min
    Rachel, Part 1: Cancer and the Caregiver

    Rachel, Part 1: Cancer and the Caregiver

    Taking care of a spouse with cancer is overwhelming. For Rachel, every day is an exhausting mix of stress, self-criticism, and family tension. How can the MicroMass team help Rachel build skills to become stronger and more resilient? By supporting her as a caregiver, how does MicroMass also support her husband as he battles cancer? And how can Rachel’s new skills help prepare her for the looming threat of COVID-19?

    Key takeaways




    Supporting the caregiver is an essential form of patient support. It puts the caregiver in a better position to help the patient
    Building brand loyalty often starts with the caregiver
    Helping the caregiver develop communication skills can impact the patient’s treatment decisions and adherence
    Teaching the caregiver self-compassion can help them gain strength, perspective, and confidence
    Providing a user-friendly online support experience makes the support program much more effective

    Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer
    See how we change behavior: https://www.micromass.com/why-behavioral-science/

    • 25 min
    Welcome to Intersect

    Welcome to Intersect

    MicroMass Communications presents Intersect: stories of behavioral science in action. Listen to find out how the MicroMass approach to health behavior can help you take on challenges in the business of healthcare.

    • 3 min

Top Podcasts In Business