Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.