Interview with Ancient Drinks Founder & CEO - Josh Rogers

In this episode of The Irresistible Factor, Kristi talks with Josh Rogers, Founder and CEO of Ancient Drinks, to explore how he turned frustration with sugary sports drinks into a groundbreaking beverage brand inspired by history’s first hydration formulas. Drawing on his background in branding and product development, Josh reveals the challenges of launching a health-focused brand in the crowded beverage market and the unwavering tenacity it takes to stay true to a mission of integrity and innovation. 

Josh shares his journey of creating Ancient Drinks, from brewing recipes in his kitchen that are rooted in real ancient health practices. With a clear focus on values and strategy, Josh dives into why starting with a strong brand foundation (a sometimes tough investment for a start-up) is absolutely critical. They also dig into how being a “polarizing” brand can help a brand stand out in a crowded category.

Tune in for a conversation packed with inspiration, expert advice, and actionable insights for aspiring CPG entrepreneurs.

Here’s what you won’t want to miss:

• The importance of starting with a solid brand foundation to guide every decision 
• Just how important having a mission and staying true to it is, even when cost-cutting is tempting. 
• Josh’s insights on navigating the competitive beverage market and why not being a brand for everyone is key to success.
• Ancient Drinks’ innovative plans for product expansion, including new SKUs, “Power Dust” powders, and customizable flavor boosters.
• Josh’s advice for founders: Believe deeply in your vision, filter advice carefully, and focus on learning and scaling with purpose.