The Irresistible Factor

Kristi Bridges
  • 5.0 (15)
  • MARKETING
  • UPDATED BIMONTHLY
The Irresistible Factor

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

  1. Interview with Ancient Drinks Founder & CEO - Josh Rogers

    1 DAY AGO

    Interview with Ancient Drinks Founder & CEO - Josh Rogers

    In this episode of The Irresistible Factor, Kristi talks with Josh Rogers, Founder and CEO of Ancient Drinks, to explore how he turned frustration with sugary sports drinks into a groundbreaking beverage brand inspired by history’s first hydration formulas. Drawing on his background in branding and product development, Josh reveals the challenges of launching a health-focused brand in the crowded beverage market and the unwavering tenacity it takes to stay true to a mission of integrity and i...

    42 min
  2. Interview with Bricia Lopez – I Love Micheladas Founder and CEO

    OCT 16

    Interview with Bricia Lopez – I Love Micheladas Founder and CEO

    "The biggest challenge is really getting through these gatekeepers who don’t understand our culture."In this episode of The Irresistible Factor, I sit down with Bricia Lopez, Co-Founder of I Love Michelada, to explore her inspiring journey from growing up in her family’s Oaxacan restaurant in Los Angeles to building a thriving michelada brand. Raised in the restaurant business, Bricia was immersed in food culture from a young age, but it wasn’t until customers began requesting to buy the rest...

    32 min
  3. Interview with Founder and CEO of Planet Bake – Kathrin Henon

    SEP 18

    Interview with Founder and CEO of Planet Bake – Kathrin Henon

    "I wanted more in life, meaning a purpose. why am I getting up in the morning?"In this episode of The Irresistible Factor I sit down with Kathrin Henon, Founder and CEO of Planet-Bake. Kathrin shares her unique journey from being in the fashion industry to launching a health-conscious dessert brand that offers sugar-free, gluten-free, and vegan doughnuts. Kathrin is no stranger to being a founder. Her journey kicked off in New York’s luxury fashion scene, where she launched her own...

    34 min
  4. Interview with Founder and CEO of Oat Haus – Ali Bonar

    SEP 4

    Interview with Founder and CEO of Oat Haus – Ali Bonar

    "My fascination with food was from a place of fear rather than love. It was obsessive, toxic, and stressful."For many founders, their journey into entrepreneurship starts with passion, a great idea, or the dream of disrupting an industry. But for Ali Bonar, the founder and CEO of Oat Haus, it began with a deeply personal struggle—her battle with multiple eating disorders. Her journey of healing and rediscovery ultimately led her to create Oat Haus, the first-ever oat-based Granola Butter, whi...

    43 min
  5. Interview with Founder of Butter Baked Co – Whitney Lounsbury

    AUG 22

    Interview with Founder of Butter Baked Co – Whitney Lounsbury

    “I always say it’s kind of like building an airplane while it’s in the air.” In this episode of The Irresistible Factor Whitney shares her inspiring journey of transitioning from a career in the fashion industry to launching a food brand driven by her family’s health needs. Despite her knack for baking, Whitney faced significant challenges in creating recipes that were keto, gluten-free, and sugar-free—and still delicious. From failed test batches to finding the ...

    36 min
  6. Interview with Purity Coffee Founder & CEO - Andrew Salisbury

    AUG 7

    Interview with Purity Coffee Founder & CEO - Andrew Salisbury

    “Every night, I read everybody's testimonials without fail, and I've had them since the beginning of the business. That's where the rubber meets the road, where the customer is telling you—this is my experience.” Andrew Salisbury transitioned from owning a software company to doing something he really cares deeply about, cultivating and selling pure, organic coffee with real health benefits. Most of us see coffee as an important kickstart our mornings or a quick pick-me-up during the day...

    37 min
  7. Interview with Zonram Liao – Wellnergy Pets Founder and CEO

    JUL 31

    Interview with Zonram Liao – Wellnergy Pets Founder and CEO

    “There are just not a lot of brands in the field that know what they're doing here. And I'm able to find products that work that i’m using in the clinic every single day. And instead of as a veterinarian gatekeeping those products, we share those products with pet parents and the public.”Today, let's welcome the incredibly inspiring and high-spirited Zonram Liao, better known as Dr. Z – Founder and CEO of Wellnergy Pets. Not only does Dr. Z run his own successful veterinary practice, bu...

    38 min
  8. Interview with Co-Founders of Kelsi's Kitchen – Kelsi Peterson and Cassandra Hume

    JUL 24

    Interview with Co-Founders of Kelsi's Kitchen – Kelsi Peterson and Cassandra Hume

    "I think humans are designed to solve problems. So I don't think those problems ever go away." - Kelsi PetersonWhat a blast it was chatting with Kelsi Petterson and Cassandra Hume from Kelsi’s Kitchen today! These two amazing ladies are behind the most yummy and healthy chocolate bites, made from a raw food recipe. And they are also on a mission to support ALS research with every bite!Kelsi’s journey into the raw food world started when she was just 12 years old. Inspired by her mom’s t...

    33 min
See All (139)

5
out of 5
15 Ratings

About

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

Information

  • Creator
    Kristi Bridges
  • Years Active
    2021 - 2024
  • Episodes
    139
  • Rating
    Clean
  • Copyright
    © 2024 The Irresistible Factor
  • Show Website
    The Irresistible Factor

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada