59 min
Interview with Mark Stouse - Defining A Recession-Proof Career & Things To Know As A New CMO - Episode #93 The People of Digital Marketing
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- Marketing
“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…”
Mark is the CEO of Proof Analytics (http://www.proofanalytics.ai/), a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investments to revenue, margin, and cash flow impact in complex, long-cycle companies.
Questions and topics we covered included:
The story of how Mark built upon the Honeywell brand, in a sector within a slow sales-cycle industry (aerospace),
How Mark approaches building marketing teams today (including how to pick out the right VP of Marketing/CMO),
Why do investments in brand always get seen as wastes of money (by leadership) and how to fix that,
How Mark defines the T-shaped marketer,
What is the biggest enemy all CMOs will face in their career?
Why forecasting is such an important skill for CMOs to know (so they can keep their jobs),
Who should ultimately own attribution in a marketing team?
How can marketers at all stages in their careers remain recession-proof?
What is the OODA loop and why does it matter in data science?
And more!
You can say hello to Mark via LinkedIn: https://www.linkedin.com/in/markstouse
Tweet to him at: https://twitter.com/markstouse
“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…”
Mark is the CEO of Proof Analytics (http://www.proofanalytics.ai/), a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investments to revenue, margin, and cash flow impact in complex, long-cycle companies.
Questions and topics we covered included:
The story of how Mark built upon the Honeywell brand, in a sector within a slow sales-cycle industry (aerospace),
How Mark approaches building marketing teams today (including how to pick out the right VP of Marketing/CMO),
Why do investments in brand always get seen as wastes of money (by leadership) and how to fix that,
How Mark defines the T-shaped marketer,
What is the biggest enemy all CMOs will face in their career?
Why forecasting is such an important skill for CMOs to know (so they can keep their jobs),
Who should ultimately own attribution in a marketing team?
How can marketers at all stages in their careers remain recession-proof?
What is the OODA loop and why does it matter in data science?
And more!
You can say hello to Mark via LinkedIn: https://www.linkedin.com/in/markstouse
Tweet to him at: https://twitter.com/markstouse
59 min