Selling Online - Kevin Cody, FLI Products
For this week's HomeTalkUSA's "Invent America" segment, Michael King and co-host Rita Crompton welcome our industry expert Kevin Cody, Founder of FLI Products, to discuss "Selling Online". FLI Products is a small company, building some big brands they've designed, developed, and marketed, such as Wash+Out, an eye contaminant first aid. To learn more about FLI Products, please visit: www.fliproducts.com. After 20 years in manufacturing, distribution, and retail In 2003, Kevin sought to use his combined expertise to assist new manufacturers interested in a quickly growing B2B and DTC business thru product development, marketing, packaging, and distribution, with a focus on the Hardware and Home Products channels. Since then he has grown multiple companies, generating $100+ million in new business and employing a team developing, packaging, marketing and distributing new products. Kevin is a true Merchant at heart, building relationships, collaborating with manufacturers and retailers by creating compelling assortments with innovation and value, from concept to shelf. He has a rich experience in lighting, home and housewares, hand tools and seasonal categories across multiple retail and online channels, nationally. He is a real leader with transcendent values and a global vision to bring light into the unlit world, with a passion for the disadvantaged. Thank You To Our Sponsors: My Creative Partners Product Quick Start RPB Law Offices Search Quest Patent Search Inventor's Roundtable Kick R Design Rita Crompton, known as "The Inventor Lady," is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process - patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products - there's a reason she's called "The Inventor Lady." Michael King, known as “the Cajun Contractor,” has been in the home improvement and home construction industry for nearly three decades, first by working for a home improvement company and then becoming a fully licensed general contractor owning and managing his own home improvement company. For more than a decade, however, his knowledge and expertise as a general contractor have been put to use by hosting the nationally syndicated television and radio program HomeTalkUSA. Rita has been helping Inventors with their patent journey for 20 years. When you are looking for honest help in getting your idea to market Rita is the most trusted advisor you need. Learn More at www.Inventamerica.info and catch episodes and podcasts. For help getting your product to market contact her at www.theinventorlady.com Listen to "Invent America" every week on HomeTalkUSA, which airs on Genesis Communications Network ("GCN") Saturdays from 3pm to 6pm CT, and stream and download radio broadcasts and TV episodes at hometalk.info. Find your local Station to listen to Invent America's Radio: https://bit.ly/GCNAffiliates Be a guest on the radio show for more information visit: https://bit.ly/BeOnInventAmerica There is NO charge for inventors to be on the show. Become a sponsor to support Invent America. https://bit.ly/BecomeaSponsorofInventAmerica Sponsorship is open to vendors, product placement and service providers WATCH ONLINE To see more of the video series visit www.youtube.com/@TheInventorLady PODCAST SYNDICATION: RSS FEED Invent America Podcast Available on Spotify Invent America Podcast Available on Google Music Invent America Podcast Available on itunes Invent America Podcast Available on PodChaser Invent America Podcast Available on Amazon Music Invent America Podcast Available on iHeart Radio Invent America Podcast Available on Castbox Invent America Podcast Available