Investor Connect Podcast Hall T Martin

Welcome to another episode of Investor Connect with Hall T. Martin. This marks the second episode of our new segment, "How to Raise Funding," where we delve into real-life examples and insights from individuals seeking the most effective strategies and approaches for success in the world of finance. In today's episode, we talk about Ten Capital Network. With over a decade of experience, we specialize in running investor relations and introduction campaigns. We range from angel investors to family offices and actively engage with early-stage startups. We also talk about the importance of building relationships and trust with investors, which often requires more than just a pitch deck. We emphasize the value of in-person events, such as private dinners, to facilitate meaningful connections between entrepreneurs and potential backers. Additionally, we discuss the concept of breaking down fundraising into multiple rounds and running deadline campaigns to keep investors engaged and committed. Whether you're an entrepreneur seeking funding or an investor looking for opportunities, you won't want to miss this informative discussion. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:    Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

When To Send an Investor Email Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Timing is important in sending an email to an investor. Consider these points in scheduling the send of your investor email: Your email should come at a time when there’s little competition for the investor's attention. Tuesdays, Wednesdays, and Thursdays are the best days to send. Mondays and Fridays can be crowded with preparing for the week or closing out for the weekend. Avoid early morning and early afternoon as the investor receives many emails at that time. Target 10 am to 11 am and 2 pm to 3 pm. This drops the email into their inbox with the lowest number of other emails. There are some investors who check email late Sunday afternoon to prepare for the week. Friday afternoon and Saturday are almost completely dead as investors are elsewhere. In setting up an email make sure you know how the schedule send function works. In emailing the investor take into account the investor's schedule and attention.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

How To Capture the Investor's Attention in an Email Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In emailing an investor it’s important to capture their attention. The subject line and the first line in the email are the two best opportunities. Here are some techniques to consider: Key off a past investment made by the investor and call it out as a proxy for your deal. This connects your deal to their portfolio. Tie your deal into the investor’s industry focus whether it be medical device, software, healthcare, or other. This connects your deal to their investment thesis. Mention a referral source that is familiar to the investor. This connects your deal to their network. Find an article or blog post the investor wrote and highlight what you found interesting.   This connects you to their work. Once you have the investor’s attention follow up with key points about your startup to generate further interest. You’re looking to connect your deal to the investor and their world.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

The Investor Update Email Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After you have pitched an investor it’s important to update them on the progress of your startup. Investors look for momentum and traction in the startup before investing. Forecasting high revenue is not the same as actually demonstrating a growth story in progress. The update should go out no less than once a month. The email should be short and to the point. In the subject line put the name of your company and the word update with the month and year.  Remind the investor that they heard your pitch and list in short, bullet points updates about sales, team, product, and fundraising. Investors look for the progress you are making and not market news or competition updates as they want to know what you are doing. In most cases, they will not reply. It’s not the depth of information that counts but rather the consistency of the updates that matters. It takes seven touches to close a sale so it takes seven touches to close an investor. Each email lets the investor peel back another layer of the onion and become more familiar with you and the startup. It’s not the pitch that motivates the investor, but rather it’s the follow-up. Focus on key points about the business such as sales pipeline, team activities, product development status, and planned fundraising amounts with valuations. Ask for advice and feedback as well to engage the investor. Finally, an investor email campaign will be far more effective if you’ve built a list of investors who know your deal.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Building Your Network for the Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Before launching your email campaign, build out your network of investors. As you meet investors it’s important to collect their emails into a list to provide updates. Sort the list by type of investor -- angel, venture capitalist, family office, etc. Note their investment interest -- consumer, enterprise software, healthcare, or other. Capture names of connectors -- those who know investors and can connect you to them. Six months before launching your fundraising campaign go out to your network with the message  ‘We’re not raising funding now but in six months we’ll do so.  May I keep you informed of our progress.’ This requires no commitment from the investor so most will say yes as many want to see what you have. Over the following months, send updates to the investors educating them about your deal. Focus on key points about the business such as sales pipeline, team activities, product development status, and planned fundraising amounts with valuations. Ask for advice and feedback as well to engage the investor. An investor email campaign will be far more effective if you’ve built a list of investors who know your deal.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Generating Investor Interest in Your Email Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most investor emails are filled with stories, details, and other extraneous information in an effort to inform the investor. This typically creates long winding emails with big blocks of text. Instead of informing, you should intrigue the investor. In writing an investor email the key goal is generating interest by the investor to learn more. To generate interest consider these points: Research the investor so you know what they are looking for and use that information in your email. Start your email with intriguing facts about your startup such as the current traction or problem you are solving. State in five words or less what you do as this provides context. Once you have their attention, you must keep it. Provide key points showing validation of your business idea and traction. Use numbers such as metrics, market sizing, and growth rates to make your case. Use short, concise wording. The goal is to provide compelling information that keeps the investor reading.  When presented with a long, rambling email most investors skim the email to find out what it’s about before committing to read it. Make it easy for the investor to figure out what it is about.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .